A Look Out for Academic Impacts of Social Networking Sites (Snss): a Student Based Perspective

African Journal of Business Management Vol. 5(12), pp. 5022-5031, 18 June, 2011 Available online at http://www.academicjournals.org/AJBM DOI: 10.5897/AJBM11.595 ISSN 1993-8233 ©2011 Academic Journals

Full Length Research Paper

A look out for academic impacts of Social networking sites (SNSs): A student based perspective
Ishfaq Ahmed* and Tehmina Fiaz Qazi
Hailey College of Commerce, University of the Punjab, Lahore, Pakistan.
Accepted 20 April, 2011

This study implies the exploration of relationship between SNSs usage and educational performance of the student users. A sample of one thousand students was selected from different universities of Pakistan. In first step of Multistage Sampling Technique, simple random sampling technique was used to select 6 universities i.e. 2 from private sector and 4 from public sector. To form clusters, these universities were further divided and each cluster consisted of four faculties i.e. faculty of social sciences, faculty of engineering, faculty of business/management sciences and faculty of natural sciences. Simple random sampling was done at last stage of multistage sampling. Personally administrated questionnaires were used as data collection tool and 73% students responded back. Conclusion drawn is that student manage their time efficiently and fulfill their study requirements effectively, hence use of SNSs does not have an adverse impact on their academic performance. Key words: Social networking sites, students, academic performance, Pakistan.

INTRODUCTION Technological changes have always been seen as strong evolutionary force but the advent of internet is something that has shaken almost all spheres of personal, social and professional human life. Right from the mere ways of interaction to the running of huge systems, we are utilizing the conveniences provided by the existence of internet. Developments made in the internet applications are beyond our imagination. No one would have ever imagined that a

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