a major hotel brand
HILTON WORLDIWDE
Student’s Name
University Affiliation
Hilton Worldwide
Provide a brief overview of the brand including an overview of its parent company (if applicable), age of the brand and a brief history, number of properties, average number rooms per property, an overview of the brand hallmarks, an overview of the guest loyalty program, and most recent hotel brand performance metrics (i.e., annual ADR, Occ %, RevPAR, and competitive market metrics). Formerly known as Hilton Hotels Corporation, Hilton Worldwide is a globally renowned hospitality company that is has managed to clinch a niche for itself in the hotel industry. It is now owned by the Blackstone Group, which is itself an equity firm of the private kind. As per the collected information in 2010, it is apparent that Hilton brands include more than 3600 hotels consisting of approximately 600, 000 rooms in an array of 81 countries. The entity is also currently ranked as position 36 among the largest private company in the U.S.A; this being in accordance to Forbes. The company has under its umbrella, the ownership and management or franchises a set of brands such as Hilton Hotels, Hampton Inn & Suites, Homewood Suites by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Doubletree and The Waldorf-Astoria Collection to state but a few. Having been founded by Conrad Hilton in Texas, Cisco and established its headquarters in Beverly Hills, California in 1969, the franchise remained under his management till 2009. This was when the entity moved to Tysons Corner located near Mclean in Virginia, unincorporated Fairfax County. The company’s 94 years as pioneers in the hospitality industry have enabled it to gain mileage over its competitors, directly reflecting on the amount of profit and revenue it grosses in annually (Maxwell & Lyle, 2012). It has been noted to have loyal customers and clients who continuously seek out its service. Travelers, developers, investors as well as
Student’s Name
University Affiliation
Hilton Worldwide
Provide a brief overview of the brand including an overview of its parent company (if applicable), age of the brand and a brief history, number of properties, average number rooms per property, an overview of the brand hallmarks, an overview of the guest loyalty program, and most recent hotel brand performance metrics (i.e., annual ADR, Occ %, RevPAR, and competitive market metrics). Formerly known as Hilton Hotels Corporation, Hilton Worldwide is a globally renowned hospitality company that is has managed to clinch a niche for itself in the hotel industry. It is now owned by the Blackstone Group, which is itself an equity firm of the private kind. As per the collected information in 2010, it is apparent that Hilton brands include more than 3600 hotels consisting of approximately 600, 000 rooms in an array of 81 countries. The entity is also currently ranked as position 36 among the largest private company in the U.S.A; this being in accordance to Forbes. The company has under its umbrella, the ownership and management or franchises a set of brands such as Hilton Hotels, Hampton Inn & Suites, Homewood Suites by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Doubletree and The Waldorf-Astoria Collection to state but a few. Having been founded by Conrad Hilton in Texas, Cisco and established its headquarters in Beverly Hills, California in 1969, the franchise remained under his management till 2009. This was when the entity moved to Tysons Corner located near Mclean in Virginia, unincorporated Fairfax County. The company’s 94 years as pioneers in the hospitality industry have enabled it to gain mileage over its competitors, directly reflecting on the amount of profit and revenue it grosses in annually (Maxwell & Lyle, 2012). It has been noted to have loyal customers and clients who continuously seek out its service. Travelers, developers, investors as well as