A New Fast Food Generation

The company that has been chosen for this case study is Jollibee Foods Corporation. Tony Tan Caktiong is the president of Jollibee Foods Corporation. Jollibee began as a two-branch ice cream parlor in 1975 offering hot meals and sandwiches became incorporated in 1978 with seven outlets to explore the possibilities of a hamburger concept and now it becomes one of the fast-food major from the Philippines. The Jollibee mascot was inspired by local and foreign children's books. Lumba created the product names "Yumburger" and "ChickenJoy Jollibee became the first food service company to be listed in the Philippine Stock Exchange.

The business strategy of Tony Tan Caktiong in his own words is: "Ordinary people with extraordinary achievement". Jollibee enjoyed so much success that it got to its head and it started making all sorts of problems. ".

II. Objectives

A. Mission and Vision Jollibee Foods Corporation

B. Success story of Jollibee in the Philippines.

C. Franchise Jollibee

D. The issue of Jollibee earthworm patties

E. The issue Jollibee beating McDonalds

III. Contents

A. Facts

Values-Mission-Vision

Values

• Customer Focus

• Excellence

• Respect for the Individual

• Teamwork

• Spirit of Family and Fun

• Humility to Listen and Learn

• Honesty and Integrity

• Frugality

Mission

To serve great tasting food, bringing the joy of eating to everyone.

Vision

We are the best tasting QSR..

The most endearing brand...

that has ever been...

We will lead in product taste at all times...

We will provide FSC excellence

in every encounter...

Happiness in every moment...

By year 2020, with over 4,000 stores worldwide,

Jollibee is truly a GLOBAL BRAND. (and the Filipino will be admired worldwide) To be able to know on how to franchise a Jollibee Restaurant.

Serving The Franchises

Almost half of Jollibee's stores in the Philippines were franchised. The company gave special attention to the selection of franchising partners. According to company sources, all prospective partners were evaluated on their standing the community, their leadership and people-handling skills, their willingness to devote time to the management of the restaurant, and their successful completion of the training program [much before the outlets became operational, franchises were given training under a Basic Operations Training Program (BOTP)]. Jollibee's franchising partners had to invest between P15 and P30 million, depending on the size of the store and the facilities provided.

Success story of Jollibee in the Philippines

Jollibee is a phenomenal success story: what began as a two-branch ice cream parlor in 1975 offering hot meals and sandwiches became incorporated in 1978 with seven outlets to explore the possibilities of a hamburger concept. Thus was born the company that revolutionized fast food in the Philippines.

In 1984, Jollibee hit the P500 million sales mark, landing in the Top 500 Philippine Corporations. In 1987, barely 10 years in the business, Jollibee landed into the country's Top 100 Corporations. It became the first Philippine fast food chain to break the P1 billion sales mark in 1989. In 1993, Jollibee became the first food service company to be listed in the Philippine Stock Exchange; thus broadening its capitalization and laying the groundwork fo r sustained expansion locally and beyond the Philippines.