A PAPER ON THE CONSTRUCTION OF GROUP IDENTITY IN THE MEDIA RACE AND ETHNICITY
NAME -ADESOLA ABODERIN
MATRIC NUMBER- PAU/SMC/MSCFT7/140001
COURSE CODE -COM 606
COURSE TITLE- MEDIA, HUMAN PERSON AND SOCIETY
A PAPER ON THE CONSTRUCTION OF GROUP IDENTITY IN THE MEDIA: RACE AND ETHNICITY.
ABSTRACT
The media is an industry where the competition is intense and it has been used by the government individuals, organizations, institutions, society, and family etc. for various purposes. However, due to the increasing competition in the industry, many at times the functions and duties which the media owes to the society are significantly overlooked. There are various functions of the media some will be discussed later on in this paper. The aim of the media has to a fearfully large extent shifted from fulfilling its roles to the society, rather their focus is often on how much entertainment they can offer to their audience and how much money they can make and how quickly they can make it. Entertainment and money making is definitely key in the existence, survival and growth of this industry, nevertheless, this should not be achieved by inappropriately portraying a group’s identity in any form.
DEFINITION OF KEY TERMS
Construction – To make or create, by putting together ideas, components or arguments.
Group Identity – This refers to a person’s sense of belonging to a group.
Media- Are communication channels through which news, entertainment, education, data or promotional messages are disseminated. Media includes every broadcasting and narrow casting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax and internet (business dictionary, 2015).
THEORETICAL FRAMEWORK
SOCIAL IDENTITY THEORY BY TAJFEL & TURNER (1979)
This theory was propounded in order to understand the psychological reasons and basis for inter-group discrimination. The components of this theory goes thus:
Categorization- This is the process of putting ourselves and others into categories, our self-image is associated with the categories we
MATRIC NUMBER- PAU/SMC/MSCFT7/140001
COURSE CODE -COM 606
COURSE TITLE- MEDIA, HUMAN PERSON AND SOCIETY
A PAPER ON THE CONSTRUCTION OF GROUP IDENTITY IN THE MEDIA: RACE AND ETHNICITY.
ABSTRACT
The media is an industry where the competition is intense and it has been used by the government individuals, organizations, institutions, society, and family etc. for various purposes. However, due to the increasing competition in the industry, many at times the functions and duties which the media owes to the society are significantly overlooked. There are various functions of the media some will be discussed later on in this paper. The aim of the media has to a fearfully large extent shifted from fulfilling its roles to the society, rather their focus is often on how much entertainment they can offer to their audience and how much money they can make and how quickly they can make it. Entertainment and money making is definitely key in the existence, survival and growth of this industry, nevertheless, this should not be achieved by inappropriately portraying a group’s identity in any form.
DEFINITION OF KEY TERMS
Construction – To make or create, by putting together ideas, components or arguments.
Group Identity – This refers to a person’s sense of belonging to a group.
Media- Are communication channels through which news, entertainment, education, data or promotional messages are disseminated. Media includes every broadcasting and narrow casting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax and internet (business dictionary, 2015).
THEORETICAL FRAMEWORK
SOCIAL IDENTITY THEORY BY TAJFEL & TURNER (1979)
This theory was propounded in order to understand the psychological reasons and basis for inter-group discrimination. The components of this theory goes thus:
Categorization- This is the process of putting ourselves and others into categories, our self-image is associated with the categories we
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