Preview

A Project on Apple Inc.

Powerful Essays
Open Document
Open Document
12783 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
A Project on Apple Inc.
[pic]

|An IT Industry Project |
|by |
|SAARTHAK VERMA |
|(WRO 0284493) |

INDEX

|S.No |Subject |Page No |
| |Foreword |3 |
| |Apple’s Mission Statement |4 |
| |Introduction |5 |
| |Steve Jobs, the CEO of Apple Inc. |6 |
| |A Look at the History pages... |8 |
| |Product Range |18 |
| |Competition |26 |
| |Windows V/s Mac |28 |
| |Business Strategy |32 |
| |Overseas presence |33 |
| |The Reasons for Apple’s Success Story |36 |
| |Human Resources
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Case Study #2
    • 1616 Words
    • 7 Pages

    Case Study #2

    This case study will describe why Apple Inc. is a very successful company and has become the second largest public company in the world. It all started in the 1980's when Apple started producing home computers. This helped those who were full-time students and workers by also producing a particular computer, the Macintosh computer. However, in 1985 Steve Jobs lost against the Apple board, and because of the unfortunate negative outcome of the meeting, Steve found a positive outlook from the situation. He then founded another PC company called NeXT while Apple took a turn for the worst. In 1996 Apple reconnected with Steve and bought his NeXT Company and gained the technology that would later help create the MAC. The Apple bounce back was far from over though; Apple needed to step away from their comfort zone with the computer PC's and think outside the box in order to achieve the goal of being on top once more. How were they going to do so though? What changes and where? These were the types of questions that needed to be answered before that leap was taken.…

    • 1616 Words
    • 7 Pages
    Good Essays
    Read More
  • Powerful Essays

    Fin/419 Working Capital Strategies Paper
    • 1351 Words
    • 6 Pages

    Fin/419 Working Capital Strategies Paper

    In the last decade Apple Inc. has yielded exponential growth. As a company, the imaginative and invocative approaches of technological product advancements have enable Apple, Inc. to achieve an elite status among technology companies throughout the world. Apple, Inc. serves as an inspiration to many companies through higher benchmark standards they created. Though their product margin is not as vast as most technological competitors, Apple, Inc. innovates and releases a new product to consumers. Apple, Inc. has proven to able to move and create new markets with one product that allows Apple, Inc. to rain as the elite player in technology.…

    • 1351 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Apple Annual Report Term Paper
    • 45211 Words
    • 181 Pages

    Apple Annual Report Term Paper

    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934…

    • 45211 Words
    • 181 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Innovation in Apple
    • 1060 Words
    • 5 Pages

    Innovation in Apple

    Apple Inc, is incorporated in 3 January 1977 as a multinational corporation which serves as a manufacturer and designer in the consumer electronics sector. Their focus point is production, marketing and support service of personal computers, computer hardware and software portable mp3 players, portable video players and finally mobile phones with the multimedia function. The company is located in USA, California, Silicon Valley. Today the company has over 200 retail stores all around the world. Retail stores consist of products such as computers, software, iPod music players, iPhone cell phones, third-party accessories, and other consumer electronics such as the Apple TV. This retail stores function as Studio for training with Apple products, and also all stores offer a Genius Bar for technical support and repairs, as well as free workshops available to the public. In Genius Bar, customers can receive technical advice or set up service and repair for their products. So retail stores provide simulation and repair services. Current products of Apple Inc. is divided into two as hardware and software. For hardware segment Apple Macintosh family is the price premium products of Apple Inc with high qualified features and design. iMac, iBook, Macbook, iPod, iPhone are certain hardware products. From software side Apple develops its own operating system to run on Macs. iDVD, iMovie, iPhoto, iTunes, GarageBand, and iWeb are sofwares which are compatible with Macs. The customer target of Apple is generally consist of consumers who search for superior quality and sophisticated design. Before iPod and iPhone the consumer range of Apple is limited with Mac. users. Their share in the market is very low because of the competition with Microsoft. The strategy of Microsoft interfere compatibility of software with other computers. Microsoft is providing practical and for everyday usage systems. Not much…

    • 1060 Words
    • 5 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Innovation Involved in the Development of the Apple Mac
    • 1478 Words
    • 43 Pages

    Innovation Involved in the Development of the Apple Mac

    In my Essay I will discuss the role of technology as it‘s incorporated as an explicit component, focusing on the conceptualisation, Invention, innovation, and diffusion of Apple technologies, specifically aiming the topics towards the development of the Apple Mac. Whilst also looking at how the fundamentals of the mac’s core competencies has a ripple effect on the development of new technology across the Apple range and how this contributed to an understanding of information technology and productivity throughout the company.…

    • 1478 Words
    • 43 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Apple Computers
    • 602 Words
    • 3 Pages

    Apple Computers

    "On January 3, 1977, Apple Computer is incorporated by Jobs, Woz, and their new partners and chairman, Mike Markkula. In addition to plotting its marketing strategy, Markkula invests $250,000 in the…

    • 602 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Apple and Increasing Market Share
    • 3133 Words
    • 13 Pages

    Apple and Increasing Market Share

    Apple Inc. is a successful developer of both computers and consumer electronics. The company’s most popular products include Macintosh computers, iPod mp3 players, iPhone smartphones and most recently the iPad, which is a hybrid of a tablet computer, and an eReader. Apple’s Macintosh computers, iPods, iPhones, and iPads all share characteristics that make them part of the general information technology industry. However, since they are very different products each belongs to a more specific industry. The Macintosh computers are included in the personal computer industry, iPods in the personal media player category and, depending on the model, the mobile internet device (MID) market and iPhones to the smartphone and MID industry. The iPad has not been released to the general public yet, but considering its various features it could belong to many markets. However, it will most likely be competing with the internet tablets, netbooks, and eReaders. Considering their competitors, one could surmise that the iPad will belong to both PC and eReader markets. By incorporating market assessment and predictions for each of Apple’s products, as well as consumer research into the promotional strategy, Apple will be able to improve its product sales 10% over 2011.…

    • 3133 Words
    • 13 Pages
    Better Essays
    Read More
  • Good Essays

    Developing A Plan for Growth
    • 11003 Words
    • 45 Pages

    Developing A Plan for Growth

    Bort, J. (2013, June 15). Each iTunes User Generates About $300 A Year For Apple, Analysis…

    • 11003 Words
    • 45 Pages
    Good Essays
    Read More
  • Good Essays

    Introduction of Apple Company
    • 688 Words
    • 3 Pages

    Introduction of Apple Company

    Apple Inc, is an American multinational corporation with a focus on designing and manufacturing consumer electronics and closely-related software products. Headquartered in Cupertino, California, Apple develops, sells, and supports a series of personal computers, portable media players, computer software, and computer hardware accessories; Apple is also currently involved in the creation of new technology concepts, such as the iPhone, Apple TV, and many features of its new, upcoming operating system, Mac OS X “Leopard”. Apple also operates an online…

    • 688 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Marketing Mix with Apple Inc.
    • 1398 Words
    • 6 Pages

    Marketing Mix with Apple Inc.

    Apple Inc. is a worldwide company that has employed many forms of successful marketing mix strategies. This company has had times of historic highs and unforeseen lows. Apple Inc. has transformed over decades, while remaining fundamentally the same. For this paper, Apple Inc. will be inspected for its success and failures, presumably resulting from the various chosen marketing mix strategies used throughout the companies life. We will examine how, if at all, these strategies impacted sales, marketability, reliability, consumer satisfaction and expectation, and its overall commercial acceptance. We will be referencing articles that provide a timeline of events for the company, the products marketed, as well as advertisements used. We will explore the four P’s of marketing – Price, Product, Placement and Promotion.…

    • 1398 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Apple's Paper Advertisement: An Analysis Of Apple By Steve Jobs
    • 800 Words
    • 4 Pages

    Apple's Paper Advertisement: An Analysis Of Apple By Steve Jobs

    Apple's paper advertisement is a 40-second commercial video; it talks mainly about the advent of New MacBook Air, which the first thinnest laptop that Apple started to manufacture in 2008. (You Tube) This advertisement, which was made by Steve Jobs, the CEO of Apple Company, was published on November 15, 2008. (Stern) The ad's synopsis was that a person opens a file that contains a drawn paper as a laptop, and then opens and closes the laptop itself only by a finger. The commercial’s main purpose was to persuade its audience who are people who live in rich places and look for convenience, entertainment, and fashion, that they could have a thin portable laptop with many features that computers do not have. The advertisement employs visual effects,…

    • 800 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    BEING APPLE CASE STUDY
    • 1665 Words
    • 7 Pages

    BEING APPLE CASE STUDY

    CASE STUDY Steve Jobs is currently CEO of Apple and one of the world’s best-known business leaders. The many biographies of Jobs on the internet agree on the basic details. He was born in 1955 in California. In 1976, he and Steve Wozniak founded the Apple Computer Company. The next year saw the launch of the company’s second computer – the Apple II – whose success established Apple as one of the main brands in the fledgling personal computer (PC) industry.…

    • 1665 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Paperless
    • 2142 Words
    • 9 Pages

    Paperless

    Main: This is the main forum for the class and is where discussion is conducted. It has read-and-write access for everyone.…

    • 2142 Words
    • 9 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Apple Marketing and Sales Strategies Essay Example
    • 570 Words
    • 3 Pages

    Apple Marketing and Sales Strategies Essay Example

    For the research paper, I will be focusing on the marketing and sales strategies of Apple Inc. For anyone that doesn’t know about the company Apple, Apple provides computers, phones, music players, and software to the general public. Over the years they have become a computer and electronic giant. They are now the worldwide standard for producing luxurious electronic devices. They have reinvented the world of phones when they came out with the iphone. The iphone sparked an “i-revolution”, which included ipads, macbook pro laptops, macbook air computers, and the i-mac all-in-one desktop. They were founded in 1976 and have grown to a company that reported over 108.25 billion dollars in sales in 2011. Their net income growth from 2010 to 2011 was 84.99%, which demonstrates that this company isn’t a trend, but rather, their years of dominance have no end in sight.…

    • 570 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Virtualisation
    • 14044 Words
    • 57 Pages

    Virtualisation

    The study intent was to determine the deployment incidence, trends and timetables associated with server virtualization; organizations’ motivations for moving to virtualized server environments; organizations’ IT management issues and constraints with heterogeneous virtualized server environments; and organizations’ return from server virtualization deployment.…

    • 14044 Words
    • 57 Pages
    Powerful Essays
    Read More