Preview

A Project on Ipl.

Good Essays
Open Document
Open Document
10669 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
A Project on Ipl.
A PROJECT REPORT ON
MARKETING STRATERGIES OF INDIAN PRIMIER LEAGUE (IPL)

SUBMITTED BY
BHAVIK K. SANGHVI
THIRD YEAR OF BACHELOR OF MANAGEMENT STUDIES
(V-SEMESTER)

PRAHLADRAI DALMIA LIONS COLLEGE
OF
COMMERCE & ECONOMICS, MUMBAI - 400 064

TO THE UNIVERSITY OF MUMBAI IN PARTIAL
FULFILMENT OF BACHELOR OF MANAGEMENT STUDIES

ACADEMIC YEAR
2011-2012

DECLARATION

I, Bhavik K. Sanghvi student of T.Y.B.M.S. Prahladrai Dalmia Lions College have completed the Project on

Marketing Strategies of Indian Premier League

For the Academic Year 2011-2012.

The information given in this project is true to the best of my knowledge.

Bhavik K. Sanghvi

CERTIFICATE

I Prof. Dr. A. M. Bhende hereby certify that Bhavik K. Sanghvi student of T.Y.B.M.S. PRAHLADRAI DALMIA LIONS COLLEGE OF COMMERCE AND ECONOMICS has completed the Project on MARKETING STRATEGIES OF INDIAN PREMIER LEAGUE for the Academic year 2011-2012.

This information is true to the best of my knowledge.

|Signature of |Signature of Principal |
|Project Co-ordinator | |

ACKNOWLEDGEMENT

First of all I would like to take this opportunity to thank the Mumbai University for having projects as a part of the B.M.S. curriculum.

Many people have influenced the shape and content of this project, and many supported me through it. I express my sincere gratitude to Prof. Dr. A.M. Bhende for assigning me a project on MARKETING STRATEGIES OF INDIAN PREMIER LEAGUE, which is an interesting and exhaustive subject.

He has been an inspiration and role model for this topic. His guidance and active support has made it possible to complete the assignment.

I also would like to thank my parents, my sister and my friends who have helped and encouraged me throughout the working of the project.

You May Also Find These Documents Helpful

  • Satisfactory Essays

    In this report I am writing about the effectiveness of the marketing technique used by the business of my choice which is Adidas AG. Also I will be using my research to make judgements.…

    • 882 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Dawn as the Brand

    • 1801 Words
    • 8 Pages

    References: AIU Online (2011). FAQ: Marketing Sgtrategies and Methods. [Unit Materials]. Retrieved from AIU Online Virtual Campus. Marketing Management: MKT305-1103A-10…

    • 1801 Words
    • 8 Pages
    Good Essays
  • Powerful Essays

    The objective of this assignment is to conduct an early analysis, identify and evaluate all the marketing factors and develop a DETAILED PLAN with key facts, data and marketing points under relevant headings in preparation and assisting with the major assignment. You are required to conduct research, read widely and draw information from current affairs, and from the relevant sections of the material covered in lectures and tutorials.…

    • 3054 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    caonima

    • 2185 Words
    • 10 Pages

    Grewal, Dhruv & Micharl Levy. Marketing. Edition: 4th. Publisher: McGraw Hill Irwin. 2014. [ISBN: 1259123049].…

    • 2185 Words
    • 10 Pages
    Good Essays
  • Powerful Essays

    I would like to pay my sincere thanks to, University of Delhi, South Campus for endowing me with the precious insights needed for working out this Project. He has been very instrumental in communicating the core of this project study and thus without his direction, the very inception of this work would not have been possible.…

    • 15043 Words
    • 61 Pages
    Powerful Essays
  • Powerful Essays

    Ougf

    • 4624 Words
    • 19 Pages

    SYNOPSIS On “GSM Office Suite” Submitted in partial fulfillment of the requirement of University of Mumbai For the Degree of Bachelor of Engineering (Electronics and Telecommunication Engineering) By Mr. Ashwin Ganmukhi Mr. Vinay Hunsimar…

    • 4624 Words
    • 19 Pages
    Powerful Essays
  • Powerful Essays

    Citi Bank Presentation

    • 1376 Words
    • 6 Pages

    Citigroup Inc. is an American multinational financial services company based in New York City. Citigroup was formed from one of the world 's largest mergers in history by combining the banking giant Citicorp and financial conglomerate Travelers Group on April 7, 1998.…

    • 1376 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Geology 122

    • 1345 Words
    • 5 Pages

    Plate tectonics as expressed in geological landforms and events: An exploration using global data and global visualization tools…

    • 1345 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Marketing Philosophy

    • 1194 Words
    • 5 Pages

    ( Production Concept: Companies following production concept believes that it should produce goods efficiently and try to bring down prices so that products become affordable. This concept is useful where the demand is more than supply. Toyota can use production concept in the marketing of Prius, if their target market belongs to any third world country, where people are more interested in obtaining products than its features.…

    • 1194 Words
    • 5 Pages
    Good Essays
  • Good Essays

    This project takes a look in various kinds of Merchandising activities, Market Share of different sports shoes and various Sales Promotion schemes, which are followed in the Sports shoes industry. The three major global players i.e. Reebok, Nike, and Adidas dominate the sports shoes industry in India. India is one of few battlegrounds in the world where there is neck-to-neck competition between the three. The companies claim to be in number one sport coating the data produced by two different marketing research companies.…

    • 509 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Marketing Strategy of IPL

    • 616 Words
    • 3 Pages

    Overall, some of the marketing strategies adopted by IPL in its three years of existence can be…

    • 616 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Marketing Business

    • 301 Words
    • 2 Pages

    11. Varadarajan, R. 2010, "Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises", Journal of the Academy of Marketing Science, vol. 38, no. 2, pp. 119-140.…

    • 301 Words
    • 2 Pages
    Best Essays
  • Satisfactory Essays

    Marketing and Key Terms

    • 3120 Words
    • 13 Pages

    Marketing Analysis 77 I Marketing Planning 78 I Marketing Implementation 78 I Marketing Department Organization 79 I Marketing Control 80 Measuring and Managing Return on Marketing Investment 81 Reviewing Objectives and Key Terms 83 I Key Terms 84 I Discussing & Applying the Concepts 84 I Focus on Technology 84 I Focus on Ethics 85 I Marketing & the Economy 85 I Marketing by the Numbers 85…

    • 3120 Words
    • 13 Pages
    Satisfactory Essays
  • Powerful Essays

    Marketing has become integral part of our day to day life. Formally or informally, people and organizations are involved in various activities that could term as marketing. A good marketing campaign is never a game of luck, but it is always, well-planned, well analyzed and well implanted strategy. A successful marketing is a perfect blend of science and art. A marketing strategy has to be creative unique and at the same time it must be based on real facts and targeting towards the prescribed goals and objectives.…

    • 3813 Words
    • 16 Pages
    Powerful Essays
  • Powerful Essays

    Birla Sunlife Mutual Fund

    • 7277 Words
    • 30 Pages

    I would also like to thank my faculty guide Dr. Kavita Shastri who helped us to pen down our project in the appropriate manner and who was always there to help us whenever required.…

    • 7277 Words
    • 30 Pages
    Powerful Essays