MARKETING STRATERGIES OF INDIAN PRIMIER LEAGUE (IPL)
SUBMITTED BY
BHAVIK K. SANGHVI
THIRD YEAR OF BACHELOR OF MANAGEMENT STUDIES
(V-SEMESTER)
PRAHLADRAI DALMIA LIONS COLLEGE
OF
COMMERCE & ECONOMICS, MUMBAI - 400 064
TO THE UNIVERSITY OF MUMBAI IN PARTIAL
FULFILMENT OF BACHELOR OF MANAGEMENT STUDIES
ACADEMIC YEAR
2011-2012
DECLARATION
I, Bhavik K. Sanghvi student of T.Y.B.M.S. Prahladrai Dalmia Lions College have completed the Project on
Marketing Strategies of Indian Premier League
For the Academic Year 2011-2012.
The information given in this project is true to the best of my knowledge.
Bhavik K. Sanghvi
CERTIFICATE
I Prof. Dr. A. M. Bhende hereby certify that Bhavik K. Sanghvi student of T.Y.B.M.S. PRAHLADRAI DALMIA LIONS COLLEGE OF COMMERCE AND ECONOMICS has completed the Project on MARKETING STRATEGIES OF INDIAN PREMIER LEAGUE for the Academic year 2011-2012.
This information is true to the best of my knowledge.
|Signature of |Signature of Principal |
|Project Co-ordinator | |
ACKNOWLEDGEMENT
First of all I would like to take this opportunity to thank the Mumbai University for having projects as a part of the B.M.S. curriculum.
Many people have influenced the shape and content of this project, and many supported me through it. I express my sincere gratitude to Prof. Dr. A.M. Bhende for assigning me a project on MARKETING STRATEGIES OF INDIAN PREMIER LEAGUE, which is an interesting and exhaustive subject.
He has been an inspiration and role model for this topic. His guidance and active support has made it possible to complete the assignment.
I also would like to thank my parents, my sister and my friends who have helped and encouraged me throughout the working of the project.