1. INTRODUCTION---------------------------------------------------------------------- 4
2. LITERATURE REVIEW-------------------------------------------------------------- 5
3. ABOUT M&A--------------------------------------------------------------------------- 6
3.1 TYPES OF MERGER---------------------------------------------------------- 6
3.2 IMPORTANCE OF MERGER----------------------------------------------- 7
3.3 COST AND BENEFIT OF MERGER--------------------------------------- 8
3.4 DOING/CLOSING THE DEAL----------------------------------------------10
4. ANALYSIS--------------------------------------------------------------------------------13
4.1 ABOUT DAIMLER-------------------------------------------------------------13
4.2 ABOUT CHRYSLER------------------------------------------------------------16
4.3 THE MERGE----------------------------------------------------------------------18
4.3.1 ANALYSIS OF THE MERGER ------------------------------- 18
4.3.2 MOTIVES OF THE MERGER--------------------------------- 23
4.3.3 SYNERGIES----------------------------------------------------24
4.3.4 RESULT OF THE MERGER------------------------------------27
4.3.5 SALES OF CHRYSLER----------------------------------------- 38
4.3.6 POST MERGER ANALYSIS------------------------------------39
4.3.7 REASON OF FAILURE-----------------------------------------41
4.3.8 PITFALLS OF THE MERGER-----------------------------------44
5. CONCLUSION---------------------------------------------------------------------------------45
REFERENCE----------------------------------------------------------------------------------------46
APPENDIX------------------------------------------------------------------------------------------48
EXECUTIVE SUMMARY: Mergers and acquisition is the most popular means of corporate restructuring or business combinations. It has played an important role in the external growth of a number of leading corporations around the world. A
References: Holtzman, E. (1994), ‘There is No Such Thing as a Perfect Merger or Acquisition’, The CPA Journal, Vol. 64 (12). Khan, M Y (2012), Financial Services, sixth edition. Ch 15: “Corporate Restructuring”, Pg 15.1, Tata McGraw Hill Education Private Limited. Rhodes, K. (2002), ‘Making Mergers a Growth Strategy’. http://articles.economictimes.indiatimes.com/2011-06-23/news/29694549_1_mergers-and-acquisitions-competition-commission-norms