Preview

A Project on “a Study on Consumer Preferences for Mcdonalds”

Powerful Essays
Open Document
Open Document
2706 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
A Project on “a Study on Consumer Preferences for Mcdonalds”
A PROJECT ON
“A STUDY ON CONSUMER PREFERENCES FOR
McDonalds”

SUBMITTED TO: SUBMITTED BY:
Professor Bhavya Pandya-07
Dr. Sadia Samar Ali Ranjan kr. Mishra-57
DECLARATION

We hereby declare that the project work entitled “CONSUMER PREFERENCES OF MC DONALD IN DELHI/NCR” submitted to the JK BUSINESS SCHOOL, is a record of an original work done by me under the guidance of PROFESSOR DR. SADIA SAMAR ALI, professor, of JKBS, GURGAON, and this project work has not performed the basis for the award of any Degree or diploma/fellowship and similar project if any. Bhavya Pandya
Ranjan Kr. Mishra

CERTIFICATE OF THE GUIDE
This is to certify that the Project Work titled “CONSUMER PREFERENCES IN MC DONALD IN DELHI/NCR” is a bonafide work of Bhavya Pandya and Ranjan kr. Mishra, carried out in partial fulfillment for the award of degree of PGDM in JK BUSINESS SCHOOL under my guidance. This project work is original and not submitted earlier for the award of any degree / diploma or associate ship of any other University / Institution.

ACKNOWLEDGEMENT

We owe great thanks to many people who helped and supported us during the entire project. Our deepest thanks to associated professor Dr. SADIA SAMAR ALI, the Guide of the project for guiding and correcting various documents of mine with attention and care. She has taken pains to go through the project and make necessary correction as and when needed.

PREFACE

Market provides a key to gain actual success only to those brands which match best to the current environment i.e." imperative" which can be delivered what are the people needs and they are ready to buy at the right time without any delay. It is perfectly true but this also depends on availability of good quality

You May Also Find These Documents Helpful

  • Powerful Essays

    Consumer Behaviour Protfolio

    • 3841 Words
    • 16 Pages

    Nair, Suja R. (2009). Consumer Behaviour and Marketing Research : Text and Cases. Retrieved from :…

    • 3841 Words
    • 16 Pages
    Powerful Essays
  • Powerful Essays

    The most important thing that involves in product is that Mc Donald’s and Burger King both offer a menu of items to potential customers is that there is a huge amount of choice available to those potential customers with regard to how and where they spend their…

    • 3128 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    McDonald’s entered India in the year 1996 when the fast food retail market in India was at a nascent stage. Encountered with several challenges in the beginning in terms of adapting to the tastes, preferences and culture of the local customers, changing the perception of Indian consumers towards…

    • 1441 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Mc Donald Entry Into India

    • 1479 Words
    • 6 Pages

    The entry of McDonald’s in India was perfectly timed. The market had begun to open up. The economy of the country was growing stronger. The customer markets were eager to acquire newer products and use newer forms of services. Foreign brands were valued and perceived to be superior in quality. According to a report of AC Neilson, among the world’s consumers, Latin Americans and Asians were the biggest supporters of globalisation and the value that it added to the various aspects of their lives. It was a favourable situation for McDonald’s because at the time when they entered, India, the Asian Tiger was awakening to the global call. The Indian customer was enthusiastic about the market situation which provided them with numerous choices to choose and pick.…

    • 1479 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    The Indian wafer industry is a high growth industry with the presence of only two or three major players in the organized sector, namely Frito Lays, ITC Bingo and Parle Smart Chips. We will examine customer preference in terms of traditional vs modern snacks, branded vs unbranded, international flavours vs. traditional flavours. Other factors affecting the branding and positioning strategy like price points and promotion media preferred, demographics, per capita consumption, government policies and strategies adopted by competitors, will also be examined.…

    • 1791 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    This report has been prepared to meet the partial requirement of the Marketing course of Bachelor of Business Administration (BBA) under Kathmandu University.…

    • 7468 Words
    • 24 Pages
    Good Essays
  • Good Essays

    Purpose- to study that there are certain factors which influence the brand preferences of the customers.…

    • 873 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Marketing Paln

    • 7182 Words
    • 29 Pages

    Kotler, P, Armstrong, G, Swee, A, Siew, L, Chin, T and Oliver, M 2009, Principles Of Marketing, 12th edition, Pearson, South Asia.…

    • 7182 Words
    • 29 Pages
    Powerful Essays
  • Good Essays

    Verka Milk Plant

    • 6077 Words
    • 25 Pages

    I hereby certify that the work which is being presented in the project entitled “CONSUMER BEHAVIOUR ABOUT VERKA PRODUCTS” in partial fulfillment of requirement for the award of degree of M.B.A. submitted in the SCHOOL OF MANAGEMENT STUDIES , PUNJABI UNIVERSITY PATIALA is an authentic record of my own work carried out during a period from 1th June To 15th July under the supervision of I charge Marketing S. BALBIR SINGH the matter presented in this project has not been submitted by me in any University/Institute for the award of M.B.A degree.…

    • 6077 Words
    • 25 Pages
    Good Essays
  • Good Essays

    In a diverse country like India, which is slowly shedding its conservative nature and is opening up to new possibilities on the marketorial front, it becomes even more difficult for an advertiser to understand his consumer’s behaviour. The Indian mentality is more complex and layered than our western counterparts. The culture of this country is very different from most others for it is home to various religions, languages, customs and values. This amalgamation has led to the Indian consumer having various layers of reasoning behind every action.…

    • 1792 Words
    • 8 Pages
    Good Essays
  • Good Essays

    Solutions of Case Study

    • 545 Words
    • 3 Pages

    though the Mc Donald were aware of the fact that the Indians which comprises of hindus and Muslims still they used pork and beef ingredients in the food items. it is very clear from this that the Mc Donald were specialist in making food comprising of beef and pork and that they didnot made any marketing strategy before entering in a foreign market which a totally new culture in comparison to them, which was truly liable on their part and at the same time they should have also prepared for new product designing before penetrating a new market. Moreover they must also have hire some local people before introducing their product as local people knew the sentiments of culture in the latter’s country.…

    • 545 Words
    • 3 Pages
    Good Essays
  • Better Essays

    9. R. Meenambekai, P. Selvarajan, “Consumer Attitudes toward Ready-To-Eat Packed Food Items (With Special Reference To Jaffna Divisional Secretariat Division)”. The Seventh International Research Conference on Management and Finance (IRCMF 2012)…

    • 1955 Words
    • 8 Pages
    Better Essays
  • Powerful Essays

    Term Paper by Jasim

    • 3407 Words
    • 14 Pages

    Dr. Md. Ashraful Islam Chowdhury, Professor, of Dhaka University, authorized this report in oral, as part of the course curriculum of Consumer Behavior (M-602). This is an individual assignment, which was assigned after a series of class lectures and presentations by the professor.…

    • 3407 Words
    • 14 Pages
    Powerful Essays
  • Satisfactory Essays

    War of Attrition - India

    • 340 Words
    • 2 Pages

    With high growth in India and changing food patterns of urban Indian families, the Indian fast food market was forecasted to reach $4bn by 2014. Both KFC and Mc Donald’s have been competing fiercely to capture this market. The competition has led to both fast food chains replicating each other’s offerings to an extent that there is little differentiation between the two. Unlike, in North America, KFC offers vegetarian and local Indian flavors. While McDonald’s has introduced spicy fried chicken burgers and chicken nuggets to compete with KFC’s Zinger range. Since McDonald’s has been in India for longer and already has 235 outlets, KFC is now following and opening outlets often a stone throw’s distance from its rival. Because of low differentiation, they have to compete on price, and now both chains offer items that are priced below Rs 25 ($0.50).…

    • 340 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Consumer Market

    • 5693 Words
    • 23 Pages

    Consumer is nerve centre of the modern marketing, understanding his behaviour is quite essential for efficient and effective marketing management. Customers may state their needs, wants but act otherwise. They may not be in touch with their deeper motivations. India’s consumer market is riding the crest of the country’s economic boom. Driven by a young population with access to disposable incomes and easy finance options, the consumer market has been throwing up staggering figures. Marketing problem enhancing from the consumers’ behaviour has a greater degree of similarity behavioural problems relating to the consumer durables. Hence, the present study has been chosen to identify and ascertain the extent of problems of consumer behaviour have an impact on the marketing of consumer durables in the fast growing Bijapur District (Karnataka State). The consumer behaviour in relating to consumer durables is strongly affected by some economic, social, cultural and psychological factors; the present research has been selected for an intensive empirical survey of the various factors influencing the buyer’s behaviour on consumer durables in Bijapur District (Karnataka State). Keywords: ISI Mark, Consumer durables, Lead time, Brand or reputation and Post purchase reaction.…

    • 5693 Words
    • 23 Pages
    Powerful Essays