A Project Report on Coca Cola and Pepsi
Project On
“A COMPARITIVE STUDY ON CONSUMER PREFERENCE ON SOFT DRINKS”
Submitted by: Pramod Patel 32 Umesh Pathak 33 Sampath CH 36 Ajit Yadav 46 Rahul Singh 42
Class : S.Y.Bms
Under the guidance of
Priya Mam
ACKNOWLEDGEMENT
A word of thanks…………….
Before we get into the thick of the things we would like to add a few heartful words for the people who gave unending support right from the stage the idea of the research was conceived. We express our deep sense of gratitude & sincere thanks to those who have helped us in developing this research work. It is impossible to put out or classify the assistance; it is the feeling that matters, & not the value.
First of all we would like to express our sincere gratitude to our beloved Priya Mam for giving us an opportunity to do this research & extent his kind co-operation.
Deepest appreciation & thanks go to our respective families for their patience & understanding, friends & classmates for their insights comments throughout the research.
Above all it is the grace & blessings of God Almighty, which made this, Endeavour a success.
- Pramod Patel
- Umesh Pathak
- Sampath CH
- Ajit Yadav
- Rahul Singh
EXECUTIVE SUMMARY
Soft Drinks were common preference among all the individuals, irrespective of their age groups as it had great brand value and great advertisement.
Market Research is based on some underlying parameters like:
• Changing consumption pattern
• Changing income levels
• Advertisements
• Taste
• Status
“A COMPARITIVE STUDY ON CONSUMER PREFERENCE ON SOFT DRINKS”
Submitted by: Pramod Patel 32 Umesh Pathak 33 Sampath CH 36 Ajit Yadav 46 Rahul Singh 42
Class : S.Y.Bms
Under the guidance of
Priya Mam
ACKNOWLEDGEMENT
A word of thanks…………….
Before we get into the thick of the things we would like to add a few heartful words for the people who gave unending support right from the stage the idea of the research was conceived. We express our deep sense of gratitude & sincere thanks to those who have helped us in developing this research work. It is impossible to put out or classify the assistance; it is the feeling that matters, & not the value.
First of all we would like to express our sincere gratitude to our beloved Priya Mam for giving us an opportunity to do this research & extent his kind co-operation.
Deepest appreciation & thanks go to our respective families for their patience & understanding, friends & classmates for their insights comments throughout the research.
Above all it is the grace & blessings of God Almighty, which made this, Endeavour a success.
- Pramod Patel
- Umesh Pathak
- Sampath CH
- Ajit Yadav
- Rahul Singh
EXECUTIVE SUMMARY
Soft Drinks were common preference among all the individuals, irrespective of their age groups as it had great brand value and great advertisement.
Market Research is based on some underlying parameters like:
• Changing consumption pattern
• Changing income levels
• Advertisements
• Taste
• Status
Bibliography: • Kothari C R, “Research and Methodology- Methods & Techniques”, New Age International (P) Ltd., 2004