A Project Report on Customer Satisfaction of Maruti Suzuki
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A Project Report on Customer Satisfaction Survey of Maruti Udyog Ltd.
MBA (INDUSTRY INTEGRATED) SEMESER - 4 SUBMITTED BY:Vinay Krishna Dasi PROJECT GUIDE Mrs.Rashi Ghagade INTERNATIONAL INSTITUTE FOR LEARNING IN MANAGEMENT BUSINESS SCHOOL IILM BS KNOWLEDGE TOWER, SECTOR 11/20, BELAPUR, NAVIMUMBAI 400614
EASTERN INSTITUTE FOR INTEGRATED LEARNING IN MANAGEMENT UNIVERSITY
1
EIILM UNIVERSITY 2010
CERTIFICATE This is to certify that Mr.Vinay Krishna Dasi (Enrollment No:- EIILMU/O8/F0726) has successfully completed a project / training entitled, “A Project Report on Customer Satisfaction Survey of Maruti Udyog Ltd” in partial fulfillment for the requirement of MBA (Industry Integrated) program.
Signature with Date
Project / Training Guide
Dean
Examiner Stamp of IILM BS
Certificate from Organization / Institute / Guide
2
ACKNOWLEDGEMENT
I take this opportunity express my profound sense of gratitude and all those who helped me through out the duration of this project .I also immensely thanks the other faculty member of the institute under who continuous support and guidance I completed the project. The morale support and guidance, which I received from our most loving and respected Dean Mr. M.M.Agashe , Director Dr. Piyali Kar deserves a special place in my project. Our Mrs. Rashi Ghagade is a constant motivator and mentor not only in projects and academics but also in all walks of our personal life. Last but not the least I would thank even my friends who supported and co-operated with me. I have received an invaluable response from them and I thank them again.
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PREFACE
If we can compare marketing to a long train with a multiple compartment then every bogies represent different aspect of marketing. Marketing strategy formulation depends upon the every aspect of related terms and marketing research plays vital roles to connect each compartment to form a cohesive functional unit. The automotive industry is at the center of India’s new global dynamic. It
A Project Report on Customer Satisfaction Survey of Maruti Udyog Ltd.
MBA (INDUSTRY INTEGRATED) SEMESER - 4 SUBMITTED BY:Vinay Krishna Dasi PROJECT GUIDE Mrs.Rashi Ghagade INTERNATIONAL INSTITUTE FOR LEARNING IN MANAGEMENT BUSINESS SCHOOL IILM BS KNOWLEDGE TOWER, SECTOR 11/20, BELAPUR, NAVIMUMBAI 400614
EASTERN INSTITUTE FOR INTEGRATED LEARNING IN MANAGEMENT UNIVERSITY
1
EIILM UNIVERSITY 2010
CERTIFICATE This is to certify that Mr.Vinay Krishna Dasi (Enrollment No:- EIILMU/O8/F0726) has successfully completed a project / training entitled, “A Project Report on Customer Satisfaction Survey of Maruti Udyog Ltd” in partial fulfillment for the requirement of MBA (Industry Integrated) program.
Signature with Date
Project / Training Guide
Dean
Examiner Stamp of IILM BS
Certificate from Organization / Institute / Guide
2
ACKNOWLEDGEMENT
I take this opportunity express my profound sense of gratitude and all those who helped me through out the duration of this project .I also immensely thanks the other faculty member of the institute under who continuous support and guidance I completed the project. The morale support and guidance, which I received from our most loving and respected Dean Mr. M.M.Agashe , Director Dr. Piyali Kar deserves a special place in my project. Our Mrs. Rashi Ghagade is a constant motivator and mentor not only in projects and academics but also in all walks of our personal life. Last but not the least I would thank even my friends who supported and co-operated with me. I have received an invaluable response from them and I thank them again.
2
PREFACE
If we can compare marketing to a long train with a multiple compartment then every bogies represent different aspect of marketing. Marketing strategy formulation depends upon the every aspect of related terms and marketing research plays vital roles to connect each compartment to form a cohesive functional unit. The automotive industry is at the center of India’s new global dynamic. It