“To study and evaluate the sales & channel management process in Godrej & Boyce Mfg. Co. Ltd (Appliance Division) for Home Appliance products for their South Delhi Branch territory”.
Submitted in partial fulfillment of the requirements for the degree of
“MASTER OF BUSINESS ADMINISTRATION - MARKETING” Session (2012-2014) Submitted By Rehan Ahmad Khan
Under Supervision of
Mr. Alok Singh
Department of Management Studies
Jamia Hamdard New Delhi-110062
“To study and evaluate the sales & channel management process in Godrej & Boyce Mfg. Co. Ltd (Appliance Division) for Home Appliance products for their South Delhi Branch territory”.
ACKNOWLEDGEMENT
I would like to take this opportunity to thank to my Faculty Prof. Mrs. Nudrat Moini for giving me the opportunity to be part of an extremely important curriculum & for her invaluable Guidance and Suggestions for completion of this project at Jamia Hamdard, New Delhi.
I wish to express my sincere gratitude to the company Godrej & Boyce Mfg. Co. Ltd for giving me the opportunity to conduct my project survey in their reputed firm.
I pay my profound thankfulness to Mr. Majaz Anwar Khan (Branch Commercial Manager) Mr. Prashant and Mr. Alok Singh (Sales Manager) Appliance Division Godrej & Boyce Mfg. Co. Ltd (New Delhi Branch) , who helped me at each and every step and provided me each and every facilities to do my project at his highly esteemed Organization.
I am thankful to all others who helped me directly or indirectly towards the completion of my project.
This Data and other Information presented in the document is for the purpose of final project submitted at Jamia Hamdard only and cannot be used in any other project or for any other purpose.
PREFACE
In this global and competitive era all business activity needs more complex superior and enhanced technology.
The white goods industry grows