Preview

A project report on Sales and channel distribution system of Godrej

Powerful Essays
Open Document
Open Document
11651 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
A project report on Sales and channel distribution system of Godrej
A Project Report On
“To study and evaluate the sales & channel management process in Godrej & Boyce Mfg. Co. Ltd (Appliance Division) for Home Appliance products for their South Delhi Branch territory”.
Submitted in partial fulfillment of the requirements for the degree of
“MASTER OF BUSINESS ADMINISTRATION - MARKETING” Session (2012-2014) Submitted By Rehan Ahmad Khan

Under Supervision of
Mr. Alok Singh

Department of Management Studies
Jamia Hamdard New Delhi-110062

“To study and evaluate the sales & channel management process in Godrej & Boyce Mfg. Co. Ltd (Appliance Division) for Home Appliance products for their South Delhi Branch territory”.

ACKNOWLEDGEMENT

I would like to take this opportunity to thank to my Faculty Prof. Mrs. Nudrat Moini for giving me the opportunity to be part of an extremely important curriculum & for her invaluable Guidance and Suggestions for completion of this project at Jamia Hamdard, New Delhi.
I wish to express my sincere gratitude to the company Godrej & Boyce Mfg. Co. Ltd for giving me the opportunity to conduct my project survey in their reputed firm.
I pay my profound thankfulness to Mr. Majaz Anwar Khan (Branch Commercial Manager) Mr. Prashant and Mr. Alok Singh (Sales Manager) Appliance Division Godrej & Boyce Mfg. Co. Ltd (New Delhi Branch) , who helped me at each and every step and provided me each and every facilities to do my project at his highly esteemed Organization.

I am thankful to all others who helped me directly or indirectly towards the completion of my project.

This Data and other Information presented in the document is for the purpose of final project submitted at Jamia Hamdard only and cannot be used in any other project or for any other purpose.

PREFACE

In this global and competitive era all business activity needs more complex superior and enhanced technology.
The white goods industry grows

You May Also Find These Documents Helpful

  • Good Essays

    mktg 205 unit 3 project

    • 962 Words
    • 4 Pages

    This paper is intended to shine a light onto distribution channels, both direct and indirect, as well as, provide a better understanding of channel levels. It will also deal with the different channel organizations, including conventional, horizontal, vertical and multichannel marketing systems.…

    • 962 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Marketing Plan for Pharmasim

    • 3869 Words
    • 16 Pages

    Our sales force works with the channel’s large retailers/chain stores (direct sales) or with wholesalers/retailers (indirect sales) to ensure prominent product placement. Our sales force also works to maintain relationships with the key decision makers at each of these channels. If these relationships are damaged, there is a direct impact to sales and therefore profitability. Our outlined marketing plan will work to strengthen these relationships and allow for a dialog with the channels that will be invaluable for our organization.…

    • 3869 Words
    • 16 Pages
    Powerful Essays
  • Satisfactory Essays

    In this task I am going to explain the process of distributing goods through different channels from the manufacturer to the customers. This report is based on the different distribution channels, which business use to distribute goods to the customer.…

    • 688 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Marketing Channels

    • 1234 Words
    • 5 Pages

    Distribution channels are the key determinants of how any manufacturing company reaps from the products that come from their manufacturing plants. Characteristically, approximately half that price paid for merchandise by a purchaser is engrossed by activities involved in delivering that product to the consumer (Julian, 2008). Channel members are particularly important since directly affects certain factors such as customer service, product delivery and availability. Julian (2008) argues that the cost of marketing any product has increased over the past 15 years while production cost has reduced. This is because the market has segmented and media and distribution channel have multiplied. As a result, the choice of a channel member is based on value analysis, same way consumers do when they analyses products before purchasing. This paper focuses on choice of appropriate…

    • 1234 Words
    • 5 Pages
    Powerful Essays
  • Better Essays

    Leadership Portfolio

    • 1441 Words
    • 6 Pages

    * Sales and Marketing management – For successful selling, marketing and merchandising of a new product…

    • 1441 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Goodyear Case

    • 464 Words
    • 2 Pages

    You must picture the distribution and behavior at all channel levels. Imagine yourself in a store; the selling environment and behavior of both customers and sales personnel. Why do you see what you see?…

    • 464 Words
    • 2 Pages
    Good Essays
  • Good Essays

     Analyze the effect of channel management decisions on the marketing of your selected product or service.…

    • 313 Words
    • 2 Pages
    Good Essays
  • Best Essays

    Jobber, D. and Lancaster, G (1997) Selling and Sales Management. 4th Edition. Pearson Education Limited. Harlow, England. [i.p.5]…

    • 2383 Words
    • 10 Pages
    Best Essays
  • Good Essays

    Decision Simplicity; what’s the most important thing we can offer potential customers to move them from being interested to actually purchasing our product? The study described in this article suggests that it’s ‘decision simplicity’. The single biggest driver of stickiness, by far, was ‘decision simplicity’- the ease with which consumers can gather trustworthy information about a product and confidently and efficiently weigh their purchase options. What consumers want from marketers is, simply, simplicity.…

    • 701 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    I, Md. Faruque Ansari, student of Post Graduate Diploma in Management, New Horizon Leadership Institute Bangalore, bearing Reg: 09/KA/NHLI/PGDM/FT/B/045 declare that this project titled “A study on distribution channel At PepsiCo”, submitted in partial fulfillment for the award of Post Graduate Diploma in Management is a record of independent research work carried out by me, under the guidance of Mr. T. Siddharth, Professor, New Horizon Leadership Institute, Bangalore. I also declare that this project is the result of my own original work and has not submitted at anytime to other University or Institute for the award of any degree/diploma.…

    • 11091 Words
    • 45 Pages
    Powerful Essays
  • Powerful Essays

    Micromax Case Study

    • 3547 Words
    • 12 Pages

    Micromax (Micromax Informatics Limited) is one of the leading consumer Electronics Company in India. It is a non-listed private limited company headquartered at Gurgaon, Haryana. The company is in the business of manufacturing Mobile Telephones, Data-Cards, Tablets, and LED Televisions. But in our study, we will be focusing mainly on the mobile handset business.…

    • 3547 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    This project would not have been successful without the precious guidance of our director Dr. Sharad Joshi & my project guide Prof. Mrs. Ashwini Sovani, to whom I express my sincere gratitude and all those who have helped me directly and indirectly.…

    • 6854 Words
    • 28 Pages
    Powerful Essays
  • Powerful Essays

    I take this opportunity to express my profound gratitude and deep regards to my faculty guide Ms Sakshi Saxena for his exemplary guidance, monitoring and constant encouragement throughout the course of this project. The blessing, help and guidance given by her time to time shall carry me a long way in the journey of life on which I am about to embark.…

    • 10919 Words
    • 44 Pages
    Powerful Essays
  • Good Essays

    I a student of MBA (2012-14) studying in Royal Institute of Management and Advanced Studies, Ratlam solemnly declare that the project work titled…

    • 7445 Words
    • 28 Pages
    Good Essays
  • Powerful Essays

    Salesman Incentive

    • 2255 Words
    • 10 Pages

    Scope and Methodology………………………………………………………..3 Supply Chain Process…………………………………………………………..4 Classification of Outlets………………………………………………………….5 Role of Sales person in National account stores………………………………6 Role of Sales person in Local account stores………………….……………....7 Current Incentive Plan Followed by ITC……..…………………………………8 Best Practices followed in the Industry………………………………………..10 Proposed Performance Parameters and Incentive structure…………………..11…

    • 2255 Words
    • 10 Pages
    Powerful Essays

Related Topics