A Project Report on Working Capital of Bharat Pump and Compessor Ltd.
TABLE OF CONTENTS
PREFACE
ACKNOWLEDGEMENT
BOARD OF DIRECTORS
ORGANIZATION CHART OF BPCL
INTRODUCTION OF COMPANY
CUSTOMER OF BPCL
PRODUCT PROFILE
QUALITY ASSUARANCE
SWOT ANALYSIS
STRATEGY FORMULATION
MARKETING STRATEGY
MANAGEMENT PROBLEM
SEGMENTATION
RECOMMENDATION
PERFORMANCE HIGHLIGHT
FINANCIAL AND PHYSICAL PERFORMANCE REPORT
CONCLUSION
CERTIFICATE OF APPRECIATION
BIBLIOGRAPHY
PREFACE
The instrument of government owing property is nothing new. It is almost as old as human civilization itself. We have reference of public places and buildings such as the great bath and municipal halls in the towns valley civilization which also happens to be one of the oldest human civilization of the world. The Nehruvian vision was based on the principal mixed economy, with the public sector laying the foundation of the development of and private sector taking the baton from the public sector. BPCL was established with this very vision in its backdrop. The company was established to produce pumps , compressors and gas cylinder which were mainly use in core industries such as oil exploration, refineries, fertilizers, atomic power stations, and so on. As an MBA student I have got the opportunity to undertake my summer assignment of BPCL, Naini, Under the initial impression, it was a challenge for me when I was given to study the marketing strategy of the company. With this great responsibility on my shoulders, I have tried to present working capital of the BPCL. I hope this report will not become the just another academic document but will in all practicability prove to be a use full tool for giving direction to the BPCL, which is the earnest call from the depth of my heart. With this feeling in my heart I once again pray for the bright future of BPCL.
BRIJENDRA SINGH
ACKNOWLEDGEMENT
Before I thank anybody for the
PREFACE
ACKNOWLEDGEMENT
BOARD OF DIRECTORS
ORGANIZATION CHART OF BPCL
INTRODUCTION OF COMPANY
CUSTOMER OF BPCL
PRODUCT PROFILE
QUALITY ASSUARANCE
SWOT ANALYSIS
STRATEGY FORMULATION
MARKETING STRATEGY
MANAGEMENT PROBLEM
SEGMENTATION
RECOMMENDATION
PERFORMANCE HIGHLIGHT
FINANCIAL AND PHYSICAL PERFORMANCE REPORT
CONCLUSION
CERTIFICATE OF APPRECIATION
BIBLIOGRAPHY
PREFACE
The instrument of government owing property is nothing new. It is almost as old as human civilization itself. We have reference of public places and buildings such as the great bath and municipal halls in the towns valley civilization which also happens to be one of the oldest human civilization of the world. The Nehruvian vision was based on the principal mixed economy, with the public sector laying the foundation of the development of and private sector taking the baton from the public sector. BPCL was established with this very vision in its backdrop. The company was established to produce pumps , compressors and gas cylinder which were mainly use in core industries such as oil exploration, refineries, fertilizers, atomic power stations, and so on. As an MBA student I have got the opportunity to undertake my summer assignment of BPCL, Naini, Under the initial impression, it was a challenge for me when I was given to study the marketing strategy of the company. With this great responsibility on my shoulders, I have tried to present working capital of the BPCL. I hope this report will not become the just another academic document but will in all practicability prove to be a use full tool for giving direction to the BPCL, which is the earnest call from the depth of my heart. With this feeling in my heart I once again pray for the bright future of BPCL.
BRIJENDRA SINGH
ACKNOWLEDGEMENT
Before I thank anybody for the