A Project Reports On Customer Satisfaction Of Airtel Users Autosaved 
CHAPTER I
INTRODUCTION
I.1 Introduction
I.2 Statement of the problem
I.3 Research methodology
I.4 Objectives of the study
I.5 Limitation of the study
1.6 Chapter scheme
I.1 INTRODUCTION
Customer satisfaction is an important factor of every organization .the market should measure and monitor satisfaction on going basis when a person satisfied of product, he gets more than what he expected .In this project deals only the customer satisfaction on Airtel service
According to Philip Kotler, “satisfaction is a person’s feelings of pressure or disappointment resulting from product’s perceived performance (outcome) in relation to his or her expectations. Customer satisfaction is the level of a person’s felt state resulting from comparing a product’s perceived performance (outcome) in relation to the person’s expectations”.
This satisfaction level is a function of difference between perceived performance and expectations. If the product’s performance, exceed expectation the customer highly satisfied or delighted. If the performance matches the expectations the customer is satisfied. If the products performance fall shorts of expectations the customer is dissatisfied.
Many companies are aiming for high satisfaction because customers who are just satisfied still find it easy to switch when a better offer comes along. High satisfaction or delight creates an emotional affinity with brand.
Variety of factors that affect customer satisfaction includes product quality, product availability and after sales support such as warranties and services. Customer satisfaction is seen as a proof of delivering a quality product or service. It is believed that customer satisfaction brings sales growth, and market share. A company can always increase customer satisfaction by lowering its price or increasing its services but this may result in lower profits. Thus the purpose of marketing is to generate customer value profitability. A successful product can be developed by
INTRODUCTION
I.1 Introduction
I.2 Statement of the problem
I.3 Research methodology
I.4 Objectives of the study
I.5 Limitation of the study
1.6 Chapter scheme
I.1 INTRODUCTION
Customer satisfaction is an important factor of every organization .the market should measure and monitor satisfaction on going basis when a person satisfied of product, he gets more than what he expected .In this project deals only the customer satisfaction on Airtel service
According to Philip Kotler, “satisfaction is a person’s feelings of pressure or disappointment resulting from product’s perceived performance (outcome) in relation to his or her expectations. Customer satisfaction is the level of a person’s felt state resulting from comparing a product’s perceived performance (outcome) in relation to the person’s expectations”.
This satisfaction level is a function of difference between perceived performance and expectations. If the product’s performance, exceed expectation the customer highly satisfied or delighted. If the performance matches the expectations the customer is satisfied. If the products performance fall shorts of expectations the customer is dissatisfied.
Many companies are aiming for high satisfaction because customers who are just satisfied still find it easy to switch when a better offer comes along. High satisfaction or delight creates an emotional affinity with brand.
Variety of factors that affect customer satisfaction includes product quality, product availability and after sales support such as warranties and services. Customer satisfaction is seen as a proof of delivering a quality product or service. It is believed that customer satisfaction brings sales growth, and market share. A company can always increase customer satisfaction by lowering its price or increasing its services but this may result in lower profits. Thus the purpose of marketing is to generate customer value profitability. A successful product can be developed by