A comprehensive study of Joshua Arkwright & Sons, and the benefits they can expect to receive through an ERP implementation.
George Robertson: A914272
5/24/2013
Situation analysis
Joshua Arkwright & Sons established in 1996 is a medium sized, family run manufacturer of high quality, high end, and personalised computer products. It operates in a niche market within the computer industry and differentiates itself through innovative products with extremely personalised computers, down to individual colours, stencils and operating systems. It is particularly focused on providing the highest level of customer care and support with three year warranty as standard. The majority of its revenue comes through personal sales; however it does supply a few small games companies with powerful computers. Arkwright is currently looking into implementing a new Enterprise Resource Planning system (ERP). An ERP is ‘a commonly used software package for enhancing the operational efficiency of business resources.’ (Eaton, 2012)
Figure [ 1 ]
Figure 1. Illustrates a SWOT analysis of Arkwright and as it shows they are facing significant threats and weaknesses, but also potential opportunities and strengths to exploit, all of which is explained in greater detail later. With the help of Holdings United Plc and the implementation of SAP these prospects can be realised, Dell is a prime example of that. STRENGTHS:
1. Arkwright allows customers to customise their laptops; and has cut out the retailer meaning the customer can order from factory and so have fully customised computer.
2. Arkwright’s strong brand name in the industry.
3. Arkwright’s innovation in the computer industry
4. The retiring CEO has strong relationships with suppliers and loyal customers. | WEAKNESSES:
1. Arkwright’s slow delivery time, compared to Dell.
2. They have lost big contracts with companies because of
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