Brief Introduction of McDonalds
The McDonalds is the world’s largest fast food chain restaurant. [1][2] The company was established as a barbecue restaurant operated by Richard and Maurice McDonald in California, United States in 1940. In 1955, businessman Ray Kroc joined the company as a franchise agent in 1955, and subsequently purchased the chain from McDonald brothers. Since then, McDonalds began its worldwide growth. [3] Today, McDonalds owns around 68 million customers across 35,000 outlets in 119 countries every day and earns billions of annual revenues and net profits. [4]
Scientific Management Applied by McDonalds
The principles of Scientific Management had been formalized by Frederick Taylor in the twentieth century with its aim to produce more profit. Taylor decided to rearrange the production processes and train the workers to perform the same simple tasks and not to do many different things. These principles have been adopted globally and produce important impacts on business operations. [5] Scientific management had also been applied in McDonald’s business operation. The principles of McDonalds’ scientific management include the method of performing every job, scientific education, and the rewarding system. [6] With the scientific management, the staffs perform more efficient jobs and generate more profits for the company.
1. Standard Method for Performing the Job
Strict and detailed working standards
Normative operational standards
Machine control of material amount and cook time
Computer system
Standard procedures of operation
Standard methods make sure the staffs perform efficient job. McDonald formalized a series of strict and detailed working standards, which make sure every product be high quality in every chain restaurant. Normative operational standards and regulations are established. Machines are used to control the amount of material and cook time. Computer systems