A RANKING OF MARKETING JOURNALS
A RANKING OF MARKETING JOURNALS
G. Tomas M. Hult, Michigan State University
William T. Neese, University of North Alabama
R. Edward Bashaw, University of Arkansas at Little Rock
The following ranking is a component of a comprehensive three-sample study published in the Journal of Marketing Education (Spring 1997). The objective of the study was to rank marketing journals based on their importance in disseminating scholarly marketing knowledge. Two indices were used to rank the journals: (1) importance/prestige index and (2) popularity/familiarity index. To be included on the ranking list, a journal had to be ranked by at least 5% of the number of respondents that ranked the top journal in the field. A stratified sample of 1,000 marketing academicians at the assistant, associate, and full professor levels was used to compile the rankings. In addition, two samples of 500 academicians each were used to validate the initial results using different ranking methods. The complete study includes rankings pertaining to the overall sample and also segmented samples (i.e., doctoral, non-doctoral, AACSB accredited, and non-AACSB accredited institutions). Please look for the complete study in the Spring 1997 issue of the Journal of Marketing Education. The complete reference of the article is:
Hult, G. Tomas M., William T. Neese, and R. Edward Bashaw (1997), "Faculty Perceptions of Marketing Journals," Journal of Marketing Education, 19 (1), 37-52.
Overall Ranking
1. Journal of Marketing
2. Journal of Marketing Research
3. Journal of Consumer Research
4. Journal of Retailing
5. Journal of the Academy of Marketing Science
6. Marketing Science
7. Harvard Business Review
8. Journal of Business Research
9. Journal of Advertising
10. Journal of Advertising Research
11. Management Science
12. Journal of Personal Selling and Sales Management
13. Advances in Consumer Research Proceedings
14. Journal of Public Policy and Marketing
15. Journal of
G. Tomas M. Hult, Michigan State University
William T. Neese, University of North Alabama
R. Edward Bashaw, University of Arkansas at Little Rock
The following ranking is a component of a comprehensive three-sample study published in the Journal of Marketing Education (Spring 1997). The objective of the study was to rank marketing journals based on their importance in disseminating scholarly marketing knowledge. Two indices were used to rank the journals: (1) importance/prestige index and (2) popularity/familiarity index. To be included on the ranking list, a journal had to be ranked by at least 5% of the number of respondents that ranked the top journal in the field. A stratified sample of 1,000 marketing academicians at the assistant, associate, and full professor levels was used to compile the rankings. In addition, two samples of 500 academicians each were used to validate the initial results using different ranking methods. The complete study includes rankings pertaining to the overall sample and also segmented samples (i.e., doctoral, non-doctoral, AACSB accredited, and non-AACSB accredited institutions). Please look for the complete study in the Spring 1997 issue of the Journal of Marketing Education. The complete reference of the article is:
Hult, G. Tomas M., William T. Neese, and R. Edward Bashaw (1997), "Faculty Perceptions of Marketing Journals," Journal of Marketing Education, 19 (1), 37-52.
Overall Ranking
1. Journal of Marketing
2. Journal of Marketing Research
3. Journal of Consumer Research
4. Journal of Retailing
5. Journal of the Academy of Marketing Science
6. Marketing Science
7. Harvard Business Review
8. Journal of Business Research
9. Journal of Advertising
10. Journal of Advertising Research
11. Management Science
12. Journal of Personal Selling and Sales Management
13. Advances in Consumer Research Proceedings
14. Journal of Public Policy and Marketing
15. Journal of