A Relationship Quality Refers To Relationship
A- Relationship Quality
Refers to relationship closeness or strength and its one of the key determinant of customer loyalty (T. Hennig-Thurau, et.al, 2000). Furthermore, consumers overall assessment of the strength of their relationship with a particular brands social network (Foulnier, 1998).
In the on-line context, based on the reasoning that human are motivate to form attachment to objects as well as to people (Li et al, 2006), assert that consumers develop a relationship with the website of an e-vendor. B- commitment:
Refers to an individual’s desire to continue a relationship with a retailer
(K. De Wulf, J. Odekerken-Schroder, D. Lacobucci, 2001), is a main factor for a long term relationship (E. Garbaarino, M.S. Johnson, 1999), furthermore this indicator of relationship quality shows the importance of the effort to guarantee the relationship (A. Gustafsson, M.D. Johnson, I. Roos, 2005). c- Satisfaction:
The effective state of people of their complete evaluation of the relationship they have with other people (K.De Wulf, et. al, 2001). Furthermore satisfaction defined (J. Mark, 2001) as the investment in consumer relationship; a cross -country and a cross-industry exploration. d- Trust:
Refer to a business shows that an e-vendor is honest and benevolent
(D. Gefen, E Karahanna, D.Wstraub, 2003). Furthermore it refers as well to benevolence and credibility are seen as we distinct types of trust (S,Ba P.A Pavlo , 2002 ).
- Credibility based trust, which usually impersonal and relies on reputation information that refer to the belief that the other party in transition is reliable and honest; benevolence, however, it refers to a repeated seller-buyer relationships (S, Ba P. A. Pavlo , 2002 ).
E- Functional benefits:
Refer to pragmatic and instrumental benefit of consumption offering. (Batra and Ahtola , 1990 ; Childers et al.2001; Chitturi et al. 2008 ; Crowley et al,1992).
Whereas
f. Experiential Benefits Experiential benefits represent affective
Refers to relationship closeness or strength and its one of the key determinant of customer loyalty (T. Hennig-Thurau, et.al, 2000). Furthermore, consumers overall assessment of the strength of their relationship with a particular brands social network (Foulnier, 1998).
In the on-line context, based on the reasoning that human are motivate to form attachment to objects as well as to people (Li et al, 2006), assert that consumers develop a relationship with the website of an e-vendor. B- commitment:
Refers to an individual’s desire to continue a relationship with a retailer
(K. De Wulf, J. Odekerken-Schroder, D. Lacobucci, 2001), is a main factor for a long term relationship (E. Garbaarino, M.S. Johnson, 1999), furthermore this indicator of relationship quality shows the importance of the effort to guarantee the relationship (A. Gustafsson, M.D. Johnson, I. Roos, 2005). c- Satisfaction:
The effective state of people of their complete evaluation of the relationship they have with other people (K.De Wulf, et. al, 2001). Furthermore satisfaction defined (J. Mark, 2001) as the investment in consumer relationship; a cross -country and a cross-industry exploration. d- Trust:
Refer to a business shows that an e-vendor is honest and benevolent
(D. Gefen, E Karahanna, D.Wstraub, 2003). Furthermore it refers as well to benevolence and credibility are seen as we distinct types of trust (S,Ba P.A Pavlo , 2002 ).
- Credibility based trust, which usually impersonal and relies on reputation information that refer to the belief that the other party in transition is reliable and honest; benevolence, however, it refers to a repeated seller-buyer relationships (S, Ba P. A. Pavlo , 2002 ).
E- Functional benefits:
Refer to pragmatic and instrumental benefit of consumption offering. (Batra and Ahtola , 1990 ; Childers et al.2001; Chitturi et al. 2008 ; Crowley et al,1992).
Whereas
f. Experiential Benefits Experiential benefits represent affective