A Report Of HAIER
FORM FOR THE SUBMISSION OF ASSESSED COURSEWORK
THIS FORM MUST BE COMPLETED AND ATTACHED TO ALL ASSESSED WORK.
Student Number: 1251849
Candidate Number: 52875
Student Name: Bolun Chen
University of Bristol Email Address: bc12528@my.bristol.ac.uk
Programme of study: Economics and Management
Unit Title: International Business Management
Unit Tutor: Dr. Joseph Amankwah-Amoah
I hereby confirm that this work is entirely my own. I understand what plagiarism is and accept and understand the penalties for plagiarism. I also confirm that I have successfully completed the online tutorial/quiz on plagiarism that is on Blackboard and submitted an electronic copy to the Turnitin plagiarism detection service.
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A Report of HAIER:
A SWOT & Value Chain Analysis of The Most Successful Chinese Emerging Multinational - Haier International Business Management Candidate Number: 52875 19th December 2014
CONTENTS
1.0 Introduction .......................................................................................................... 1 1.1 Target Company Presentation - Haier ...................................................... 1
2.0 Haier: Environmental Analysis ............................................................................ 2 2.1 Internal Analysis - Strengths .................................................................... 4 2.2 Internal Analysis - Weaknesses ................................................................ 4 2.3 External Analysis - Opportunities ............................................................ 5 2.4 External Analysis - Threats ...................................................................... 6
3.0 Haier: Value Chain Analysis
THIS FORM MUST BE COMPLETED AND ATTACHED TO ALL ASSESSED WORK.
Student Number: 1251849
Candidate Number: 52875
Student Name: Bolun Chen
University of Bristol Email Address: bc12528@my.bristol.ac.uk
Programme of study: Economics and Management
Unit Title: International Business Management
Unit Tutor: Dr. Joseph Amankwah-Amoah
I hereby confirm that this work is entirely my own. I understand what plagiarism is and accept and understand the penalties for plagiarism. I also confirm that I have successfully completed the online tutorial/quiz on plagiarism that is on Blackboard and submitted an electronic copy to the Turnitin plagiarism detection service.
Student Signature:
Date:
This section to be retained by student
Unit:
Student name:
Received by:
Date:
A Report of HAIER:
A SWOT & Value Chain Analysis of The Most Successful Chinese Emerging Multinational - Haier International Business Management Candidate Number: 52875 19th December 2014
CONTENTS
1.0 Introduction .......................................................................................................... 1 1.1 Target Company Presentation - Haier ...................................................... 1
2.0 Haier: Environmental Analysis ............................................................................ 2 2.1 Internal Analysis - Strengths .................................................................... 4 2.2 Internal Analysis - Weaknesses ................................................................ 4 2.3 External Analysis - Opportunities ............................................................ 5 2.4 External Analysis - Threats ...................................................................... 6
3.0 Haier: Value Chain Analysis