A Report On Accor Group
A Report on Accor Group
Student Name
University Name
Contents
Introduction 2
Assist Formal Marketing Plan 3
Accor’s Macro-environment and Geographical Regions 4
Accor Business Tools 4
Accor Marketing Strategies 6
Accor Services Contribution 6
Accor Buyer Behavior 6
Conclusion 11
References 12
Introduction
This assignment is focused on Hotel Invest and Hotel Services, an explanation about the Accor Group undertake formal marketing auditing and marketing planning as activities within the marketing function at Head Office. There are also shown link between auditing, planning and corporate strategy. Let us explain how undertake formal marketing auditing and marketing planning in Accor group. The marketing technique evaluation is a papers or demonstration that thoroughly opinions exactly what your company is currently doing and suggests how to improve the technique. It is a way for companies to officially have someone evaluation what their marketing programs are and summarize changes. Marketing advisors give the knowledgeable outside in look many companies need (Katherine Arline, 2011).
The evaluation can be either common, examining every part of a company, or it can be more targeted towards particular subjects such as internet promotion or promotion via e-mail. At the end of the day, a promotion evaluation clearly describes what you’re doing that performs, what you’re doing that doesn’t perform, and how to fix your marketing technique. Now, let’s talk about Link between auditing, planning and corporate strategy, planning goal is to recognize and create aggressive advantage, is a sensible sequence and also includes a sequence of activities resulting in success stories techniques and developing marketing techniques and techniques to achieve goals with financial repercussions causing from applying the suggested techniques. Understand the strategic promotion, preparing within the company requires incorporation into overall strategic preparing procedure (Katherine
Student Name
University Name
Contents
Introduction 2
Assist Formal Marketing Plan 3
Accor’s Macro-environment and Geographical Regions 4
Accor Business Tools 4
Accor Marketing Strategies 6
Accor Services Contribution 6
Accor Buyer Behavior 6
Conclusion 11
References 12
Introduction
This assignment is focused on Hotel Invest and Hotel Services, an explanation about the Accor Group undertake formal marketing auditing and marketing planning as activities within the marketing function at Head Office. There are also shown link between auditing, planning and corporate strategy. Let us explain how undertake formal marketing auditing and marketing planning in Accor group. The marketing technique evaluation is a papers or demonstration that thoroughly opinions exactly what your company is currently doing and suggests how to improve the technique. It is a way for companies to officially have someone evaluation what their marketing programs are and summarize changes. Marketing advisors give the knowledgeable outside in look many companies need (Katherine Arline, 2011).
The evaluation can be either common, examining every part of a company, or it can be more targeted towards particular subjects such as internet promotion or promotion via e-mail. At the end of the day, a promotion evaluation clearly describes what you’re doing that performs, what you’re doing that doesn’t perform, and how to fix your marketing technique. Now, let’s talk about Link between auditing, planning and corporate strategy, planning goal is to recognize and create aggressive advantage, is a sensible sequence and also includes a sequence of activities resulting in success stories techniques and developing marketing techniques and techniques to achieve goals with financial repercussions causing from applying the suggested techniques. Understand the strategic promotion, preparing within the company requires incorporation into overall strategic preparing procedure (Katherine
References: Aaker, David A (2010) Strategic Market Management, 9th edn, John Wiley & Sons, New York. Andreasen, AR & Kotler, P (2008) Strategic Marketing for Nonprofit Organisations, 7th edn, Prentice Hall, London. Ansoff, H (1987) Corporate Strategy, revised edition, Penguin, Harmondsworth. Bonoma, TV (1985) The Marketing Edge: Making strategies work, The Free Press, New York. Katherine Arline. (2011).Effective Marketing Plan. Available: http://www.businessnewsdaily.com/4-creating-effective-business-marketing-plan.html. Last accessed 12 March. Kotler, P, Keller, K & Burton, S (2009) Marketing Management, Prentice Hall, Sydney. Lovelock CH, Patterson PG & Walker, RH (2007) Services Marketing: An Asia-Pacific perspective, 4th edn, Prentice Hall, Sydney McDonald, Malcolm H.B. (2007) Marketing Plans: How to prepare them, how to use them, 6th edn, Reed Publishing, Oxford. Nash, E Rodrigo. (2011). Financial Analysis of Accor Hotels. Available: http://writepass.com/journal/2012/12/strategic-pestel-and-financial-analysis-of-accor-hotels/. Last accessed 12 March. South Wales Echo. 2012. Students 'more career driven '. 8 February 2012, p.13. Samir Balwani. (2011). Marketing Plan Audits: The First Step to Successful Strategy Read more at http://www.business2community.com/strategy/marketing-plan-audits-the-first-step-to-successful-strategy. Stone, B & Jacobs, R (2007) Successful Direct Marketing Methods, 8th edn, McGraw-Hill, Chicago. Zeithaml, V, Bitner, MJ & Gremler, D, (2008) Services Marketing, 5th edn, McGraw-Hill, New York.