A Report on Construction & Customer Retention
EXECUTIVE SUMMARY: This internship program at The Prestige Constructions included three projects. Two of them in The Forum Mall and another one at the construction site of the Exora Business Park. The nature of these three projects is different from each other.
Project 1: The first project at the Forum Mall was to analyze the reasons for the fall in the sales of the gift vouchers of The Forum Mall and to come out with a promotional strategy as there was no priory existing one. The promotional strategy was of two different types, one for the indivusal buyers and the other one for the corporate buyers. This project also included a training secession for the marketing team present at the forum.
Project 2: The second project was at the construction site of The Exora Business Park. This was actually to know the general management and also to know the format of the business carried out and also to know what measures were taken to comply the construction with respect to that of the client. Knowing the basic concepts of civil engineering, analyzing the follow up work and at last coming up with a printed format of the enquiry reply form to assist the marketing team
Project 3: The third project was again in The Forum Mall and this time it was to increase the loyalty of the customers via face book by conducting many contests etc. on the other side the in house brands would get a free space for their promotions in return to the free gift vouchers. Convincing the brands to take part in this program is also part of it.
INDUSTRY OVERVIEW
Building up India
Outlook for India’s real estate markets
Above-average economic growth in India. Strong population growth, a large pool of highly-skilled workers, greater integration with the world economy and increasing domestic and foreign investment are expected to drive India’s real GDP by 6% p.a. over the next 10 to 15 years.
Project 1: The first project at the Forum Mall was to analyze the reasons for the fall in the sales of the gift vouchers of The Forum Mall and to come out with a promotional strategy as there was no priory existing one. The promotional strategy was of two different types, one for the indivusal buyers and the other one for the corporate buyers. This project also included a training secession for the marketing team present at the forum.
Project 2: The second project was at the construction site of The Exora Business Park. This was actually to know the general management and also to know the format of the business carried out and also to know what measures were taken to comply the construction with respect to that of the client. Knowing the basic concepts of civil engineering, analyzing the follow up work and at last coming up with a printed format of the enquiry reply form to assist the marketing team
Project 3: The third project was again in The Forum Mall and this time it was to increase the loyalty of the customers via face book by conducting many contests etc. on the other side the in house brands would get a free space for their promotions in return to the free gift vouchers. Convincing the brands to take part in this program is also part of it.
INDUSTRY OVERVIEW
Building up India
Outlook for India’s real estate markets
Above-average economic growth in India. Strong population growth, a large pool of highly-skilled workers, greater integration with the world economy and increasing domestic and foreign investment are expected to drive India’s real GDP by 6% p.a. over the next 10 to 15 years.