A Report on Exploring Distribution Channel of Grameen Phone
A Report on
Exploring Distribution Channel of Grameen Phone
i
A Report on
Exploring Distribution Channel of
Grameen Phone
Submitted To
Dr. Md. Baktiar Rana
Course Title: Marketing Channel Management
Course Code: MKT 403
Submitted By
Aniqa Tahsin Anchal(787)
Md. Shafaeth Zaman(802)
Nafiz Imtiaz Noor(816)
Md. Ashiqul Islam(1332)
Md. Aftarul Islam(1981)
Date of Submission
22nd February, 2014
Institute of Business Administration,
Jahangirnagar University
ii
LETTER OF TRANSMITTAL
February 22, 2014
Dr. Md. Baktiar Rana
Course Instructor
Marketing Channel Management (MKT 403)
Institute of Business Administration , Jahangirnagar University
Subject: Submission of report on Distribution Channel
Sir,
It is my sincere pleasure to submit the report on Marketing Channel titled “Exploring
Distribution Channel of Grameen Phone”. This report is submitted as part of the partial fulfillment of the course Marketing Channel Management (course title MKT 403).
This report aims to explore the marketing distribution channel in telecommunication sector.
The telecommunication sector is big and complex, so this report maintained its focus mainly on one telecommunication provider that has established itself as one of the premier brand in the industry. We tried to give an industry overview, portray the channel participants, the power structure of the distribution channel.
I hope this report will merit your approval.
Sincerely yours
Nafiz Imtiaz Noor
On behalf of Group-1
20th Batch
BBA Program
iii
ACKNOWLEDGEMENT
Making a Report is such a thing of pleasure. But doing this is also a tough thing. With the help of some people we finally were able to finish the task that was assigned to us by the course instructor Dr. Md. Baktiar Rana. While doing this Report we faced some problems and with the help of those people we overcame those problems. For that, we are really grateful to some guys. And we want to acknowledge
Exploring Distribution Channel of Grameen Phone
i
A Report on
Exploring Distribution Channel of
Grameen Phone
Submitted To
Dr. Md. Baktiar Rana
Course Title: Marketing Channel Management
Course Code: MKT 403
Submitted By
Aniqa Tahsin Anchal(787)
Md. Shafaeth Zaman(802)
Nafiz Imtiaz Noor(816)
Md. Ashiqul Islam(1332)
Md. Aftarul Islam(1981)
Date of Submission
22nd February, 2014
Institute of Business Administration,
Jahangirnagar University
ii
LETTER OF TRANSMITTAL
February 22, 2014
Dr. Md. Baktiar Rana
Course Instructor
Marketing Channel Management (MKT 403)
Institute of Business Administration , Jahangirnagar University
Subject: Submission of report on Distribution Channel
Sir,
It is my sincere pleasure to submit the report on Marketing Channel titled “Exploring
Distribution Channel of Grameen Phone”. This report is submitted as part of the partial fulfillment of the course Marketing Channel Management (course title MKT 403).
This report aims to explore the marketing distribution channel in telecommunication sector.
The telecommunication sector is big and complex, so this report maintained its focus mainly on one telecommunication provider that has established itself as one of the premier brand in the industry. We tried to give an industry overview, portray the channel participants, the power structure of the distribution channel.
I hope this report will merit your approval.
Sincerely yours
Nafiz Imtiaz Noor
On behalf of Group-1
20th Batch
BBA Program
iii
ACKNOWLEDGEMENT
Making a Report is such a thing of pleasure. But doing this is also a tough thing. With the help of some people we finally were able to finish the task that was assigned to us by the course instructor Dr. Md. Baktiar Rana. While doing this Report we faced some problems and with the help of those people we overcame those problems. For that, we are really grateful to some guys. And we want to acknowledge