A Report on New Product Launch at Hll
Corporate sales
_______________________
A REPORT ON CORPARATE SALES
BY CHIRAG T. VAISHNAV
HINDUSTAN LEVER LIMITED
1
Corporate sales
_______________________
A REPORT ON CORPORATE SALES BY CHIRAG T. VAISHNAV A report submitted in partial fulfillment of the requirements of the MBA Program of ICFAI Business School
Submitted to: Faculty Guide Anant B. Project Guide Sunil Ahmed. Submitted by: Chirag T. Vaishnav 04bs0566
2
Corporate sales
_______________________
ACKNOWLEDGEMENT
I express my greatest pleasure in thanking Prof. Anant B. for allowing me to do my SIP under his able guidance. I also express my deep gratitude to Mr. Rishi Pardal, the head of Hindustan Lever Ltd, Bangalore for allowing me to do SIP in his organization. My project guide for Hindustan Lever Limited, Mr. Sunil Ahmed, for taking up my project and supporting it with zeal which can make it most successful. A special note of thanks to Mr.Rajendra, Mr.Vivek, Mr.Faisal, Mr.Dilip, Mr.Sandeep and all the other staff members of Hindustan Lever Limited who are a wonderful family to work with.
3
Corporate sales
_______________________
TABLE OF CONTENTS
1. 2. 3. 4. Acknowledgement Abstract Introduction Objective 4.1 History of Unilever 4.2 History of Hindustan Lever Limited 4.2.2 The Brands 5. Recruitment at HLL 5.1 Training 5.2 Method of training 5.3 Training script 6. Back-end Team 7. My Area 7.1 My Area Map 8. Reporting 9. The launch products 9.1 Market segmentation 9.2 Target Market 3 6 7 9 9 13 36 42 42 44 45 46 47 48 49 51 54 54
4
Corporate sales
_______________________
9.3 Product Positioning 9.4 Appointment of distributors 10. The Launch of 3-in-1 in Bangalore city 10.1 Market Plan 10.2 Stock Requirement 10.3 Manpower planning 10.4 Budget 10.5 Process of Sale 11 Database 12 My team 12.1 My team members 13 Analysis of sales 14 Lipton Marathon 14.1 Our Involvement 15 Suggestions 16 References 55 55 56 56 57 57 58 59 61 65 65 67 71 72 73 74
5
_______________________
A REPORT ON CORPARATE SALES
BY CHIRAG T. VAISHNAV
HINDUSTAN LEVER LIMITED
1
Corporate sales
_______________________
A REPORT ON CORPORATE SALES BY CHIRAG T. VAISHNAV A report submitted in partial fulfillment of the requirements of the MBA Program of ICFAI Business School
Submitted to: Faculty Guide Anant B. Project Guide Sunil Ahmed. Submitted by: Chirag T. Vaishnav 04bs0566
2
Corporate sales
_______________________
ACKNOWLEDGEMENT
I express my greatest pleasure in thanking Prof. Anant B. for allowing me to do my SIP under his able guidance. I also express my deep gratitude to Mr. Rishi Pardal, the head of Hindustan Lever Ltd, Bangalore for allowing me to do SIP in his organization. My project guide for Hindustan Lever Limited, Mr. Sunil Ahmed, for taking up my project and supporting it with zeal which can make it most successful. A special note of thanks to Mr.Rajendra, Mr.Vivek, Mr.Faisal, Mr.Dilip, Mr.Sandeep and all the other staff members of Hindustan Lever Limited who are a wonderful family to work with.
3
Corporate sales
_______________________
TABLE OF CONTENTS
1. 2. 3. 4. Acknowledgement Abstract Introduction Objective 4.1 History of Unilever 4.2 History of Hindustan Lever Limited 4.2.2 The Brands 5. Recruitment at HLL 5.1 Training 5.2 Method of training 5.3 Training script 6. Back-end Team 7. My Area 7.1 My Area Map 8. Reporting 9. The launch products 9.1 Market segmentation 9.2 Target Market 3 6 7 9 9 13 36 42 42 44 45 46 47 48 49 51 54 54
4
Corporate sales
_______________________
9.3 Product Positioning 9.4 Appointment of distributors 10. The Launch of 3-in-1 in Bangalore city 10.1 Market Plan 10.2 Stock Requirement 10.3 Manpower planning 10.4 Budget 10.5 Process of Sale 11 Database 12 My team 12.1 My team members 13 Analysis of sales 14 Lipton Marathon 14.1 Our Involvement 15 Suggestions 16 References 55 55 56 56 57 57 58 59 61 65 65 67 71 72 73 74
5