A Report on Virgin Mobile
Virgin Mobile India-Think Hat Ke
Vision
To be the favourite mobile service of India’s youth
Company Overview
Virgin Group, Ltd. operates as a venture capital company. The company engages in various businesses, including mobile telephony, travel and tourism, financial services, leisure and pleasure, transportation, social and environment, music, holidays, shopping, media, publishing, and retailing. It has operations in Africa, Asia, Australia, Canada, Europe, the United Kingdom, and the United States. Virgin Group, Ltd. was founded in 1970 and is based in London, the United Kingdom.
Virgin mobile is Virgin’s third India play - after Virgin Air’s India routes and a radio station, Fever 104 FM. And it’s Virgin Mobile’s seventh telecom market.(others include U.S., France and South Africa)
Virgin mobile
Virgin has 15 million youth customers across 4 continents. In Indian mobile market, Virgin mobile is a unique player based on its business model and strategy. It is the only service provider which does not hold any bandwidth and mobile setup infrastructure but uses Tata Teleservices (50:50 joint venture) spectrum and is penetrating market totally on its branding and marketing strategy. Creating a niche brand and promoting it to specific customer segment with proper marketing has been key to success for virgin mobile across the globe.
Current scenario
Almost 80 per cent of the Indian mobile telephony is GSM based and Virgin is counting big on the urban youth segment for growth in the segment. Virgin Mobile has launched GSM services in six telecom circles, including Uttar Pradesh (East), UP (West),Madhya Pradesh & Chhattisgarh, Haryana, Kolkata and Bihar. Now Virgin has GSM services in a total of 14 telecom circles.(June 2010).
Virgin Mobile launched a high-speed Internet service vFlash in the country with a monthly tariff of as low as Rs 250 per month on January 13,2010.
To encash on this IPL fever Virgin Mobile India announced the launch of
Vision
To be the favourite mobile service of India’s youth
Company Overview
Virgin Group, Ltd. operates as a venture capital company. The company engages in various businesses, including mobile telephony, travel and tourism, financial services, leisure and pleasure, transportation, social and environment, music, holidays, shopping, media, publishing, and retailing. It has operations in Africa, Asia, Australia, Canada, Europe, the United Kingdom, and the United States. Virgin Group, Ltd. was founded in 1970 and is based in London, the United Kingdom.
Virgin mobile is Virgin’s third India play - after Virgin Air’s India routes and a radio station, Fever 104 FM. And it’s Virgin Mobile’s seventh telecom market.(others include U.S., France and South Africa)
Virgin mobile
Virgin has 15 million youth customers across 4 continents. In Indian mobile market, Virgin mobile is a unique player based on its business model and strategy. It is the only service provider which does not hold any bandwidth and mobile setup infrastructure but uses Tata Teleservices (50:50 joint venture) spectrum and is penetrating market totally on its branding and marketing strategy. Creating a niche brand and promoting it to specific customer segment with proper marketing has been key to success for virgin mobile across the globe.
Current scenario
Almost 80 per cent of the Indian mobile telephony is GSM based and Virgin is counting big on the urban youth segment for growth in the segment. Virgin Mobile has launched GSM services in six telecom circles, including Uttar Pradesh (East), UP (West),Madhya Pradesh & Chhattisgarh, Haryana, Kolkata and Bihar. Now Virgin has GSM services in a total of 14 telecom circles.(June 2010).
Virgin Mobile launched a high-speed Internet service vFlash in the country with a monthly tariff of as low as Rs 250 per month on January 13,2010.
To encash on this IPL fever Virgin Mobile India announced the launch of