by
B M Javed Bin Gofran
ID 0910829030
MKT450
Prepared for
Md. Shahedur Rahman
Lecturer, North South University
Acknowledgement
It was a great challenge to conduct this research paper on the supply channel of pharmaceutical industry. To be informed about the supply channels of Bangladesh, I took help from Mr. Jamalur Rahman, a senior employee of Square Pharmaceuticals Ltd. I would like to thank him for his generous help. And throughout the semester I gained knowledge about different things regarding the course “Marketing Channels” which also helped me to conduct this research paper. Hence, I would also want to thank my instructor Md. Shahedur Rahman for the guidance.
Abstract
This paper includes the topics related with supply channel of drug stores both of Bangladesh and few other countries. This paper majorly focuses on the total supply channel of pharmaceutical industry of Bangladesh that evolved from a very ordinary and under-developed shape. In here, the process of supplying medicines to the consumers is discussed along with the details of every intermediary of the channel. In addition, the recent trends in the supply channel development of few other countries are also discussed to make a comparison with Bangladesh.
Topic | Page | Introduction | 5 | Supply Channel of Pharmaceutical Industry in Bangladesh | 5-8 | Recent Trends in the Drugstore Channels of Other Countries | 9-11 | Comparison of Bangladesh with Other Countries | 11-12 | Conclusion | 12 |
Introduction
The pharmaceutical industry of Bangladesh is at a matured stage with strong companies like Square, Beximco, Incepta etc. Drug stores have emerged in a good amount as well. Lazz Pharma once was the only good place to buy medicines which is not the current condition of the market.