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A Research Proposal on ''Family Influence on Consumer Home Appliаnces Purchasing Behavior''

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A Research Proposal on ''Family Influence on Consumer Home Appliаnces Purchasing Behavior''
FAMILY INFLUENCE ON CONSUMER HOME APPLIАNCES PURCHASING BEHAVIOR:
AN EMPIRICAL STUDY IN DHAKA CITY

Thesis Proposal
On
FAMILY INFLUENCE ON CONSUMER HOME APPLIАNCES PURCHASING BEHAVIOR:
AN EMPIRICAL STUDY IN DHAKA CITY.

Table of Content Content | Page | 1.0 Introduction | 4 | 1.1 Background of the study | 4 | 1.2 Rational of the study | 5 | 1.3 Scope and objectives | 5 | 1.4 Research questions | 6 | 1.5 Hypotheses | 7 | 2.0 Methodology | 9 | 2.1 Research design | 9 | 2.2 Data collection method | 9 | 2.3 Sample selection | 9 | 2.4 Data processing and data analysis | 9 | 3.0 Tentative work plan | 10 | 4.0 References | 10 |

1.0 Introduction

In Bangladesh, demand for Home Appliance (Television, Microwave oven, Washing Machine) is growing very fast. There are more people interested in home appliances than before because of shortage of time and engagement in job. Nowadays, home appliances are a part of life for a lot of people, especially for women. The key factor which determines purchase behavior is career and abundance of daily life activity. Consumers are more aware of their food habit, entertainment and easiness in their daily life and therefore they are willing to pay for products which reduce their time in household job and provide them some extra scope to have more spare time for entertainment. At the moment, home appliances (Television, Microwave oven, Washing Machine) have a greater influence than they have in the past. There is a rapid change in the purchase behavior of consumers because the quality of life is increasing and the world is shrinking. Therefore, the convenience of buying product makes some people think more easily to buy foreign home appliance brand or imported product without going aboard. They can easily communicate with the family members and with peers before buying a product. Home appliances (Television, Microwave oven, Washing Machine)are the popular products


References: Nair, D. V. K. and D. P. P. R. (2007), “A Study on Purchase Pattern of Cosmetic among Consumers in Kerala”, International Marketing Conferonence on Marketing & Society, Singapore: M.A.K. Pooler, J. (2003), Why We Shop. Emotional Rewards and Retail Strategies, Connecticut: Praeger. http://yordam.manas.kg/ekitap/pdf/Manasdergi/sbd/sbd19/sbd-19-05.pdf
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