A Research Report on Marketing of Sports Goods Products
INTRODUCTION
The Indian sports goods industry has expended to include the areas of Meerut (Uttar Pradesh) and Gurgaon (haryana). Most of India’s sports goods are exported to the United Kingdom, the United States of America, Germany, France and Australia. The industry is mainly concentrated in ‘Jalandher’ and ‘Meerut’. The sports goods industries in India has witnessed a phenomenal growth over the past five decades and now occupies a place of prominence in the economy in view of its massive potential for employment, growth and exports. It is situated about 85 Kms. from Delhi. Sports manufacturing units are mainly concentrate in and around Meerut and Jalandher in India.
INTERNATIONAL TRADE
Mishra M.N. expressed his views about the history of foreign trade saying. “ India foreign trade had glorious past. It enjoyed favorable. Balance of payments since long. But the British destroyed its importance by their policies and practices. History can itself the role of India in the world trade. Before the intrusion by England, India was mainly an exporting country of manufactured goods.
SPORTS INDUSTRY The sports industry in India has witnessed a phenomenal growth over the five decades and now occupies a place of prominence in the Indian economy in view of its massive potential for employment growth and export. According to an article in Chamber Patrika, Shri Murasali Mmaram , Union Minister of Commerce and Industry, has announced the Medium Term Export strategy for a 5 years period from 2002-2007.
MARKETING Marketing is challenging and exciying. The solving of marketing problems requires insight, experience and analytical ability. Take the case of a company faced with the problem of increasing its sales. Increase in the sales at the expense of profits may not be a desirable objective. Again there are many ways in which sales can be increased e.g. by finding new customers or selling more to existing customers.
MARKETING STATEGY
The word “Strategy” has been
The Indian sports goods industry has expended to include the areas of Meerut (Uttar Pradesh) and Gurgaon (haryana). Most of India’s sports goods are exported to the United Kingdom, the United States of America, Germany, France and Australia. The industry is mainly concentrated in ‘Jalandher’ and ‘Meerut’. The sports goods industries in India has witnessed a phenomenal growth over the past five decades and now occupies a place of prominence in the economy in view of its massive potential for employment, growth and exports. It is situated about 85 Kms. from Delhi. Sports manufacturing units are mainly concentrate in and around Meerut and Jalandher in India.
INTERNATIONAL TRADE
Mishra M.N. expressed his views about the history of foreign trade saying. “ India foreign trade had glorious past. It enjoyed favorable. Balance of payments since long. But the British destroyed its importance by their policies and practices. History can itself the role of India in the world trade. Before the intrusion by England, India was mainly an exporting country of manufactured goods.
SPORTS INDUSTRY The sports industry in India has witnessed a phenomenal growth over the five decades and now occupies a place of prominence in the Indian economy in view of its massive potential for employment growth and export. According to an article in Chamber Patrika, Shri Murasali Mmaram , Union Minister of Commerce and Industry, has announced the Medium Term Export strategy for a 5 years period from 2002-2007.
MARKETING Marketing is challenging and exciying. The solving of marketing problems requires insight, experience and analytical ability. Take the case of a company faced with the problem of increasing its sales. Increase in the sales at the expense of profits may not be a desirable objective. Again there are many ways in which sales can be increased e.g. by finding new customers or selling more to existing customers.
MARKETING STATEGY
The word “Strategy” has been