At times when sustainability seems to be the mantra for not only corporations but also the lay man, sustainable fashion is a much less understood term as "sustainability" alongside "fashion” are two seemingly contradictory concepts as fashion is all about change and sustainability is all about preservation. Sustainable fashion, in its purest form generates new ideas on how to produce fashion with a sense of ethics, organic or renewable resources, and socially responsible manufacturing techniques. Simply put, the term “eco-fashion” refers to stylized clothing that uses environmentally sensitive fabrics and responsible production techniques.
Our first motive is to spread awareness amongst the mass about sustainable fashion and the affects its absence has on our environment. The fashion industry is based on a model of continual economic growth fuelled by ever-increasing consumption of resources. What needs to be retained is – continual economic growth and what needs to be changed is – ever-increasing resource consumption. So what I propose here is an idea which can possibly be a giant step towards sustainable fashion. The concept central to this idea is – reusability. So what is to be done is that there is a central organization called SFO, Sustainable Fashion Organization. The SFO buys all the to-be-thrown or to-be-wasted clothes on a massive scale. Then the clothes are analysed and classified on the basis of their reusable ratio. The clothes which are good enough have a high reusable ratio. The best breeds are recycled and reused to create new clothes that are eco-friendly, economic and sustainable. While the not so good breeds are used in other areas like manufacturing doormats and bags.
In this paper, we try to present a model of business, that will be in optimal interest to industry, consumers, earth and ecosystem.
A Socio-Economic Model for Sustainable fashion
Sustainable fashion is creating a sustainable product with creativity and great