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A Strategic Analysis of Ge Healthcare

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A Strategic Analysis of Ge Healthcare
A strategic analysis of GE healthcare
GE Healthcare: Company Overview
GE Healthcare is a unit of the wider General Electric Company. It has a global orientation, employing more than 46, 000 staff committed to serving healthcare professionals and patients in over 100 countries. It is headquartered in the United Kingdom (UK)-the first GE business segment outside the United States. It has a turnover of approximately $ 17 billion. The headquarters hosts GE healthcare corporate offices as well as finance, sales, global sourcing departments, X-Ray marketing, manufacturing, design and shipping. The finance and sales departments at the headquarters handle GE Healthcare’s high level decisions, but each modality often has its own similar departments. The global sourcing department handles all purchasing for the firm.
GE Healthcare provides a variety of products services namely Technologies in medical imaging, diagnostics in medicine, systems for monitoring patients, solutions for improving performance, discovering drugs, and technologies to manufacture biopharmaceuticals. It also provides X-Ray products which include; radiography, fluoroscopy, vascular, cardiology, and the Mobile C-Arm machine. At present, GE Healthcare has six major business units;
Global Diagnostic Imaging Unit: with its headquarters in the US, its business includes; digital mammography, X-ray services, Magnetic Resonance, Computed Tomography and technologies in Molecular Imaging.
Integrated IT Solutions (IITS). Also headquartered in Barrington USA, IITS offers solutions in clinical and monetary information technologies, such as IT Products and service for departments, systems for picture Archiving and Communications, Information System solutions in Radiology and Cardiovascular in addition to practices and systems for managing revenue cycles.
Medical Diagnostics Business Unit. This is headquartered in USA and its business includes; Researches in Medical Diagnostics, manufacturing and marketing



Cited: Barnard, C.I. The Functions of the Executive, Cambridge, MA: Harvard University Press, 1938. Print. Barnard, C.I. Organization and Management: Selected Papers, Cambridge, MA: Harvard University Press. 1948. Print. Brady, Diane. GE: When Execs Outperform the Stock. Business Week 17 Apr. 2006. Goel Sanjay et al .General Electric: Strategic Management. April 20, 2006 Appendix 1

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