A Strategic Review for Coordinated Care
Kinnexxus:
A Strategic Review for Coordinated Care
Prepared by Team Peninsula:
Federico de Silva Leon, Max Dunn, Hans Eberle, Margaret Hartwell and Jim Witkin
Presidio Graduate School | Strategic Management | Fall 2010
Teddy Zmrhal, MA, MBA; Jay Ogilvy, Ph.D.
Table of Contents
List of Tables and Figures ...................................................................................................................4
1. Executive Summary .........................................................................................................................5
1.1 Goals of this Strategic Plan ..................................................................................................5
1.2 Key Findings ............................................................................................................................5
1.3 Strategic Recommendations ................................................................................................6
1.4 Strategic Initiatives .................................................................................................................6
2. Introduction .......................................................................................................................................7
2.1 Goals of this Strategic Plan ..................................................................................................7
3. Internal Situation Analysis ...............................................................................................................8
3.1 Offering ....................................................................................................................................9
3.2 Current Strategy ..................................................................................................................11
3.3 Client Assumptions .............................................................................................................12
3.4
A Strategic Review for Coordinated Care
Prepared by Team Peninsula:
Federico de Silva Leon, Max Dunn, Hans Eberle, Margaret Hartwell and Jim Witkin
Presidio Graduate School | Strategic Management | Fall 2010
Teddy Zmrhal, MA, MBA; Jay Ogilvy, Ph.D.
Table of Contents
List of Tables and Figures ...................................................................................................................4
1. Executive Summary .........................................................................................................................5
1.1 Goals of this Strategic Plan ..................................................................................................5
1.2 Key Findings ............................................................................................................................5
1.3 Strategic Recommendations ................................................................................................6
1.4 Strategic Initiatives .................................................................................................................6
2. Introduction .......................................................................................................................................7
2.1 Goals of this Strategic Plan ..................................................................................................7
3. Internal Situation Analysis ...............................................................................................................8
3.1 Offering ....................................................................................................................................9
3.2 Current Strategy ..................................................................................................................11
3.3 Client Assumptions .............................................................................................................12
3.4
References: 16, 2010 from http://elearn.presidionetwork.net/course/view.php?id=11 Philips backgrounder on Lifeline Systems Schwartz, A. (Oct. 19, 2010). Sonamba Makes Sure Your Parents Are Still Standing | Fast Company December 7, 2010, from http://blog.crossoverhealth.com/2007/05/24/tepr-refining-themessage/ Technology Assessment of the U.S US Census Bureau (2009). Retrieved from: http://www.factfinder.census.gov/home/saff/main.html?_lang=en Vasquez, D. (2010, July 7). Why social media is such a challenge. Media Life - New Media. prepared for Kinnexxus April 13, 2009] Findings from caregiver segmentation and pricing study.