A Study of Brand Loyalty Towards the Organized Retail Stores

A STUDY OF BRAND LOYALTY TOWARDS THE ORGANIZED RETAIL STORES

Research Project Report Submitted to the Punjab Agricultural University in partial fulfillment of the requirements for the degree of

MASTER OF BUSINESS ADMINISTRATION in MARKETING MANAGEMENT
(Minor Subject: Economics)

By

Akhil Bhardwaj
(L-2010-BS-01-MBA)

Department of Business Management College of Basic Sciences and Humanities ©PUNJAB AGRICULTURAL UNIVERSITY LUDHIANA -141004.

2012

CERTIFICATE I
This is to certify that the project report entitled, “A Study of Brand Loyalty Towards the Organized Retail Stores” submitted for the degree of Master of Business Administration, in the subject of Marketing Management (Minor Subject: Economics) of the Punjab Agricultural University, Ludhiana, is a bonafide research work carried out by Akhil Bhardwaj (L-2010-BS-01-MBA) under my supervision and that no part of this project report has been submitted for any other degree. The assistance and help received during the course of investigation have been fully acknowledged.

____________________ (Dr. Sandeep Kapur) Major Advisor Professor cum Head Deptt. Of Business Management Punjab Agricultural University Ludhiana - 141004

CERTIFICATE II
This is to certify that project report entitled, “A Study of Brand Loyalty Towards the Organized Retail Stores” submitted by Akhil Bhardwaj (L-2010-BS-01-MBA) to the Punjab Agricultural University, Ludhiana, in partial fulfilment of the requirement for the degree of Master of Business Administration, in the subject of Marketing Management (Minor Subject: Economics) has been approved by

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