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A Study of Consumer Behaviour in Pune City Special Reference to Toothpaste

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A Study of Consumer Behaviour in Pune City Special Reference to Toothpaste
A RESEARCH PAPER PRESENTED ON THE TOPIC EMPIRICAL RESEARCH IN THE FIELD OF MARKETING
A STUDY OF CONSUMER BEHAVIOUR IN PUNE CITY SPECIAL REFERENCE TO TOOTHPASTE

BY

PROF. B. S. KADAM E mail- kadam.bansi@gmail.com ANANTRAO THOPTE COLLEGE AND RESEARCH CENTRE BHOR PUNE- 412 206 MAHARASHTRA STATE

EMPIRICAL RESEARCHES IN THE FIELD OF MARKTING

A STUDY OF CONSUMER BEHAVIOUR IN PUNE CITY SPECIAL REFERENCE TO TOOTHPASTE

TABLE OF CONTENTS SR.NO. | CNTENTS | PAGE NO. | 1 | Abstract | 3 | 2 | Introduction | 4 | 3 | Meaning | 5 | 4 | History | 5 | 5 | Review of literature | 7 | 6 | Objectives of study | 8 | 7 | Hypothesis | 8 | 8 | Research methodology | 9 | 9 | Limitation of the study | 9 | 10 | Data analysis and interpretation | 10 | 11 | Findings of the study | 24 | 12 | Conclusions and suggestions | 25 | 13 | Bibliography | 26 |

ABSTRCT:- In modern days competitive world, consumers are important. Consumers’ satisfaction and delighting is also important for the success of business. The study of consumers’ is needed in the globalized world. In this environment the study of consumer is difficult because of the changes in technology, life style and innovation. So many researches have been conducted by various researchers in this field. They have given few suggestions. There is no final conclusion. Internal and external factors are influencing the consumers. Classifying the consumers by conventional demographic factors is difficult. Consumers’ thought process and buying behaviour should be studied. The decisions on product design, packaging, branding and


Bibliography: 3 Sertima, Ivan (1992) The Golden Age of the Moor.
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