A Study of Customer Preference Between Direct to Home (Dth) and Cable T.V Services
Summer Internship Project Report
On
A study of customer preference between direct to home (DTH) and cable T.V services
By
Aviral Chetal
A0102212184
MBA – Marketing & Sales
2012-2014
Under the Supervision of
Prof Ramesh Bagla
In Partial Fulfillment of the Requirements for the Degree of
Master of Business Administration
At
AMITY BUSINESS SCHOOL,
AMITY UNIVERSITY, SECTOR 125, NOIDA - 201303,
UTTAR PRADESH, INDIA
DECLARATION
Title of the Project
“A study of customer preference between direct to home (DTH) and cable T.V services”.
I Declare
a) That the work presented for assessment in this Summer Internship Report is my own, that it has not previously been presented for another assessment and that my debts (for words, data, arguments and ideas) have been appropriately acknowledged
(b)That the work conforms to the guidelines for presentation and style set out in the relevant documentation.
Date- AVIRAL CHETAL A0102212184 MBA- M&S 2012 - 2014
CERTIFICATE
I PROF RAMESH BAGLA , hereby certify that AVIRAL CHETAL, a student who is pursuing his Masters of Business Administration at Amity Business School, Amity University Uttar Pradesh has completed the project report on “Devising a strategy to penetrate into photography channel & to demonstrate its increased sale of blank optical media and flash storage media”, under my guidance.
On
A study of customer preference between direct to home (DTH) and cable T.V services
By
Aviral Chetal
A0102212184
MBA – Marketing & Sales
2012-2014
Under the Supervision of
Prof Ramesh Bagla
In Partial Fulfillment of the Requirements for the Degree of
Master of Business Administration
At
AMITY BUSINESS SCHOOL,
AMITY UNIVERSITY, SECTOR 125, NOIDA - 201303,
UTTAR PRADESH, INDIA
DECLARATION
Title of the Project
“A study of customer preference between direct to home (DTH) and cable T.V services”.
I Declare
a) That the work presented for assessment in this Summer Internship Report is my own, that it has not previously been presented for another assessment and that my debts (for words, data, arguments and ideas) have been appropriately acknowledged
(b)That the work conforms to the guidelines for presentation and style set out in the relevant documentation.
Date- AVIRAL CHETAL A0102212184 MBA- M&S 2012 - 2014
CERTIFICATE
I PROF RAMESH BAGLA , hereby certify that AVIRAL CHETAL, a student who is pursuing his Masters of Business Administration at Amity Business School, Amity University Uttar Pradesh has completed the project report on “Devising a strategy to penetrate into photography channel & to demonstrate its increased sale of blank optical media and flash storage media”, under my guidance.
References: Kotler. P, Armstrong. G, Agnihotri. P. Y, Haque. E. U (2012), Principle of Marketing (13th edition), Dorling Kindersley (India) Pvt Ltd, lincensees of Pearson Education in South Asia.