A Study of How to Promote the Use of Mobile Payment
209KM Research Methods
Project Proposal
A study of how to promote the use of mobile payment
This example is for discussion, not used as a model of good report
Table of Contents
1 Title 1
2 Aim 1
3 Objectives 1
4 Background 2
5 Critical review of relevant literature 3 5.1. Basic Mobile Payment Types 3 5.1.1. Mobile Fees Account Payment 3 5.1.2. Bank Card Mobile Payment 3 5.1.3. Token based Mobile Payment 4 5.2. Mobile payment choice 5 5.3. Factors that influence mobile payment 5 5.3.1. Stability of mobile network facilities 6 5.3.2. Standardisation challenges 6 5.3.3. User experience 7 5.3.4. Security 8 5.3.5. Regulation Issues 9 5.4. Other issues of mobile payment 10
6 Research method 11
7 Potential Limitations 12
8 Project Plan 13
9 References 14 1. Title
The title of the project is ‘A study of how to promote the use of mobile payment’. The mobile payment here refers to the on-line wireless payment methods by using mobile type devices, such as mobile phones, PDA and the likes.
2. Abstract
3. Aim
To identify what factors has been a drawback or blockage of online payment, and what factors can help promoting the use of mobile payment.
In paradox, there is still not a lot of people knows about mobile commerce and mobile payments as a kind of services. In Ho, Fong, and Yan (2008: 345 - 346) research paper market survey sections showed that, 250/ 250 peoples (total number of questionnaire feed backed) have at least one mobile phone; 92% of the survey populations are using mobile phone as communication channel rather than 3% and 5% are using the device as commerce and content purposes; lastly, about 77% of the survey population are not sure and never heard about mobile commerce. Consequently, many people still have no idea about their mobile phone actually can be function as a payment device. Opinion is clear that people want services that fit easily into
Project Proposal
A study of how to promote the use of mobile payment
This example is for discussion, not used as a model of good report
Table of Contents
1 Title 1
2 Aim 1
3 Objectives 1
4 Background 2
5 Critical review of relevant literature 3 5.1. Basic Mobile Payment Types 3 5.1.1. Mobile Fees Account Payment 3 5.1.2. Bank Card Mobile Payment 3 5.1.3. Token based Mobile Payment 4 5.2. Mobile payment choice 5 5.3. Factors that influence mobile payment 5 5.3.1. Stability of mobile network facilities 6 5.3.2. Standardisation challenges 6 5.3.3. User experience 7 5.3.4. Security 8 5.3.5. Regulation Issues 9 5.4. Other issues of mobile payment 10
6 Research method 11
7 Potential Limitations 12
8 Project Plan 13
9 References 14 1. Title
The title of the project is ‘A study of how to promote the use of mobile payment’. The mobile payment here refers to the on-line wireless payment methods by using mobile type devices, such as mobile phones, PDA and the likes.
2. Abstract
3. Aim
To identify what factors has been a drawback or blockage of online payment, and what factors can help promoting the use of mobile payment.
In paradox, there is still not a lot of people knows about mobile commerce and mobile payments as a kind of services. In Ho, Fong, and Yan (2008: 345 - 346) research paper market survey sections showed that, 250/ 250 peoples (total number of questionnaire feed backed) have at least one mobile phone; 92% of the survey populations are using mobile phone as communication channel rather than 3% and 5% are using the device as commerce and content purposes; lastly, about 77% of the survey population are not sure and never heard about mobile commerce. Consequently, many people still have no idea about their mobile phone actually can be function as a payment device. Opinion is clear that people want services that fit easily into
References: Dahlberg, T., Mallat, N., Ondus, J., Zmijewska, A. (2007), ‘Past, present and future of mobile payments research: A literature review’, in Electronic Commerce Research and Applications 7 (2),p 1 - 17 Fang, H., and Peter, P Feig, N. (2007), Mobile Payment: Look to Korea [Online] available from [9 February 2010] Flatley, J Mitchell, R. (2007), ‘Strategies & Tactics’. in Computerworld 41 (24), 22, 26, 28 NTT DoCoMo (n.d.) i-Mode History [Online] available from [8 February 2010] Singh, S., (2004). ‘Impersonalisation of electronic money: implications for bank marketing’. International Journal of Bank Marketing 22 (7), 504 - 521 Zhang, H., (2009) ‘The Study on the Influential Factors of Electronic Payment System Adoption’ Thanh, D. (2000), ‘Security Issues in Mobile eCommerce’ In Proceedings of the First International Conference on Electronic Commerce and Web Technologies & Lecture Notes In Computer Science (1875), London, UK: Springer-Verlag, 467 - 476 Zhang, T