Preview

A Study of the Leadership of CEOs at Apple

Better Essays
Open Document
Open Document
5686 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
A Study of the Leadership of CEOs at Apple
A Study of the Leadership of CEOs at Apple

Table of Contents

Background information
Page 3 & 4
Michael Scott
Page 5 & 6
Mike Markkula
Page 7 & 8
John Scully
Page 8, 9 & 10
Michael Spindler
Page 10, 11 &12
Gil Amelio
Page 12, 13 & 14
Steve Jobs
Page 15, 16 & 17
Tim Cook
Page 17, 18 &19
References
Page 20 – 27

Background Information Apple is a company that everyone in the world knows about today, and most people own at least one Apple product, but Apple did not start out as a huge company. It started out with Steve Jobs and Steve Wozniak working on computers in the garage of Steve Jobs. Jobs and Wozniak had been friends since college and both men were interesting in electronic field of study. Many people know Steve Jobs but few know Steve Wozniak. Wozniak was born in San Jose, California in 1950, and was the son of an engineer. After graduating high school, he studied for a short time University of California at Berkeley. While working at Hewlett Packard Wozniak worked in the scientific calculator department and in his free time started building boxes that allowed him to make long-distance phone calls for free. From there the men worked from Steve jobs garage and created the first product, which was the Apple I computer. Wozniak had taken the idea for the Apple I to HP and the idea was shot down, so officially on April 1, 1976 Apple Inc was born. Wozniak was hesitant about selling the computer, but Jobs insisted that they sell it and from there they sold 50 to a local retailer (Apple Computer, Inc. History). The name Apple Computers was Steve jobs idea; it just came up with it, and seemed to have no meaning behind it. The Apple logo was a different story; Jobs hired a man named Regis McKenna who owned an advertising and public relations company in Silicon Valley. He invented the Apple logo that is on all of Apple


References: A E Networks. (2012). Biography.com. Retrieved from http://www.biography.com/people/steve-jobs-9354805 A look at Apple’s CEOs from 1977 to 2011 Apple. (2013). Tim Cook: CEO. Retrieved from http://www.apple.com/pr/bios/tim- cook.html Apple I Apple II. (n.d.). Retrieved 3 17, 2013, from Obsolete Technology Website: http://oldcomputers.net/appleii.html Apple III Apple Lisa. (n.d.). Retrieved 3 17, 2013, from Obsolete Technology Website: http://oldcomputers.net/applelisa.html Beyers, T Brian, M. (2011, August 25). A look at Apple 's CEO 's and from 1977 to 2011. Retrieved from   http://thenextweb.com/apple/2011/08/25/a-look-at-apples-ceos-from-1977-to-2011/ Burrows, P Cotton, K. (2011, August 24). Steve Jobs resigns as CEO of Apple: Tim Cook named CEO. Retrieved March 29, 2013 from www.apple.com/pr/library/2011/08/24Steve-Jobs-Resigns-as-CEO-of-Apple.html Fell, J Hertzfeld, A. (1981, February). Black Wednesday. Retrieved March 22, 2013, from FOLKLORE: http://folklore.org/StoryView.py?project=Macintosh&story=Black_Wednesday.txt&showcomments=1 Hormby, T Hormby, T. (2005, December 21). The Rise and Fall of Gil Amelio at Apple. Retrieved March 29, 2013 from http://lowendmac.com/orchard/05/gil-amelio-apple.html Hormby, T International Directory of Company Histories, Vol. 36. (2001). Apple Computer, Inc history. Retrieved from http://www.fundinguniverse.com/company- histories/apple-computer-inc-history/ Isaacson, W Isaacson, W. (2012, April). The Real Leadership Lessons of Steve Jobs. Retrieved March 28, 2013, from Harvard Business Review: http://hbr.org/2012/04/the-real-leadership-lessons- of-steve-jobs/ar/5 Jackson, E Kahney, L. (2012, August 24). Timeline: Tim Cook 's First Year as Apple CEO. Retrieved March 29, 2013 from http://www.cultofmac.com/186634/timeline-tim-cooks-first-year-as-apple-ceo-one-year-of-tim/ Macintosh Portable Markowitz, E. (2012, December 6). 5 Essential leadership lessons from Tim Cook. Retrieved March 29, 2013 from http://www.inc.com/eric-markowitz/tim-cooks- message-for-ceos-admit-when-youre-wrong.html Mike Markkula New Straits Times. (1998, April 11). Apple is a company that never grew up, says ousted CEO. Retrieved from: http://news.google.com/newspapers?id=X_1OAAAAIBAJ&sjid=hQEAAAAIBAJ&pg=488,3821897&dg=gilamelio&hl=en (n.d.) (n.d.). Retrieved 3 28, 2013, from Apple Computer, Inc. History: http://www.fundinguniverse.com/company-histories/apple-computer-inc- history/ (n.d.) Observer. (2011, November 29). Groceries vs. Apple. Retrieved from March 28, 2013 http://snohomishobserver.com/2011/11/29/groceries-vs-apple/ Poeter, D. (2013, March 1). Does Apple stock really drop when Tim Cook speaks?. Retrieved March 29, 2013 from http://www.pcmag.com/article2/0,2817,2416122,00.asp Polsson, K Reuters. (2013, February 22). Company profile for Apple inc.. Retrieved from http://in.reuters.com/finance/stocks/companyProfile?symbol=AAPL.O Sanford, G. (2004). Company history: 1976-1981. Retrieved March 24, 2013 from http://apple- history.com/h1 Santa Clara Valley Historical Association. (2008). Apple Computer company history. Retrieved on March 24, 2013 from http://www.siliconvalleyhistorical.org/home/apple_computer Seibold, C. (2011, July 11). Dr. Gil Amelio Resigns. Retrieved from on March 28, 2013 http://www.applematters.com/article/july-9-1997-dr-gil-amelio-resigns/ Sexton, K. (2011, August 25). The history of Apples CEOs. Retrieved March 24, 2013 from http://blog.insideview.com/2011/08/25/the-history-of-apple-ceos/ Smith, N http://www.articlemyriad.com/steve-jobs-leadership/2/company history. Retrieved on March 24, 2013 from http://www.siliconvalleyhistorical.org/home/apple_computer Sanford, G. (2004). Company history: 1976-1981. Retrieved from http://apple- history.com/h1 Special Report Sridhar. (2011, August 24). Apple 's revenue history. Retrieved on March 24, 2013 from http://www.zoho.com/general/blog/apples-revenue-history.html Steve Wozniak Biography Timeline of Apple Inc. products. (n.d.). Retrieved 03 26, 2013, from Wikipedia: http://en.wikipedia.org/wiki/Timeline_of_Apple_Inc._products Wikipedia Why Macs Have 4% Market Share. (2005). Retrieved March 28, 2013, from California Computer Care: http://www.calcompcare.com/Resources/Apple%20market%20Share.pdf
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    NETW 583 Case Study 1--Apple
    • 704 Words
    • 3 Pages

    NETW 583 Case Study 1--Apple

    Bibliography: Timesunion.com. (2011, October 5). Timeline: Apple 's greatest successes and failures. Retrieved from http://www.timesunion.com/news/slideshow/Time line-Apple-s-greatest-successes-and-failures-31266/photo-1648932.php…

    • 704 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Case Study #2
    • 1616 Words
    • 7 Pages

    Case Study #2

    This case study will describe why Apple Inc. is a very successful company and has become the second largest public company in the world. It all started in the 1980's when Apple started producing home computers. This helped those who were full-time students and workers by also producing a particular computer, the Macintosh computer. However, in 1985 Steve Jobs lost against the Apple board, and because of the unfortunate negative outcome of the meeting, Steve found a positive outlook from the situation. He then founded another PC company called NeXT while Apple took a turn for the worst. In 1996 Apple reconnected with Steve and bought his NeXT Company and gained the technology that would later help create the MAC. The Apple bounce back was far from over though; Apple needed to step away from their comfort zone with the computer PC's and think outside the box in order to achieve the goal of being on top once more. How were they going to do so though? What changes and where? These were the types of questions that needed to be answered before that leap was taken.…

    • 1616 Words
    • 7 Pages
    Good Essays
    Read More
  • Best Essays

    BUS 640 Week 6 Final Paper
    • 3869 Words
    • 16 Pages

    BUS 640 Week 6 Final Paper

    In 1976, 21 year old Steve Jobs and Steve Wozniak together, in the garage of Jobs’ Cupertino, CA home, they founded a new company which they christened “Apple”. Their goal - create an inexpensive and simple to use computer. Apple was established in 1976. Apple was incorporated on January 3, 1977 as Apple Computer Inc. Apple is probably the most well-known company when it comes to manufacturing technology that is innovative.…

    • 3869 Words
    • 16 Pages
    Best Essays
    Read More
  • Best Essays

    Strategic Analysis of Apple Inc
    • 1676 Words
    • 7 Pages

    Strategic Analysis of Apple Inc

    Apple Inc. is an American corporation founded in 1976 that was one of the early pioneers of the PC and has recently been at the forefront of next-generation devices. In the past Apple was a pioneer in PC technology before losing out to the Microsoft and IBM driven PC industry. It has stepped into various different markets including the cellular and portable MP3 device markets to open up new opportunities and gain a competitive advantage over many of its competitors.…

    • 1676 Words
    • 7 Pages
    Best Essays
    Read More
  • Powerful Essays

    Doctorate
    • 9485 Words
    • 38 Pages

    Doctorate

    Steve Jobs At Apple: A History. (2011, August 25). Breaking News and Opinion on The…

    • 9485 Words
    • 38 Pages
    Powerful Essays
    Read More
  • Best Essays

    Can Apple Still Lead the Market Without Steve Jobs?
    • 1267 Words
    • 6 Pages

    Can Apple Still Lead the Market Without Steve Jobs?

    Apple Inc. has been facing numerous plights in these 30 years; a renowned example would be in the 1980s when Apple experienced disastrous response to the introduction of the Centris line, a low-end Quadra offering. (Vectronic’s Apple World, 2010) Another hard time is the failure to improve Mac OS, resulting in a financial crisis in mid-1990s. Jobs then used revolutionary technology and surprising products to face up to the challenge, and make it an even more successful company.…

    • 1267 Words
    • 6 Pages
    Best Essays
    Read More
  • Powerful Essays

    Ethics
    • 7028 Words
    • 29 Pages

    Ethics

    Case 9 Apple Inc. in 2011: Can It Prosper Without Steve Jobs? John E. Gamble University of South Alabama Lou Marino The University of Alabama…

    • 7028 Words
    • 29 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Tim Cook, Ceo
    • 2581 Words
    • 11 Pages

    Tim Cook, Ceo

    Pendola, R. (2011, November 7). Why Tim Cook might be better CEO for Apple than…

    • 2581 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Apple Inc History
    • 4713 Words
    • 19 Pages

    Apple Inc History

    History Apple computer was founded on April 1st, 1976 by Steven Jobs, Steven Wozniak, and Ronald Wayne. Prior to the Apple’s beginnings,Jobs had worked at Hewlett-Packard and the video game company Atari Inc. Wozniak also worked at HP where the two first met in 1972. It was Jobs who told his future partner about his idea of personal computers. The two began their journey in 1975 while working on the Apple I in Job’s bedroom. Wozniak later admitted that the project was more of a hobby than a business venture at first. In Apple Confidential; The Definite History of the World’s Most Colorful Company he said “it never crossed my mind to sell computers. It was Steve who said, ’Let’s hold them in the air and sell a few.’”Along the way they had help with their ideas from members of the Homebrew Computer Club, a computer hobbyist group. Their first product the Apple I, a circuit board, was completed in early 1976. Originally Jobs and Wozniak each tried to pitch the product to their respective employers at Atari and HP, but both were turned down. Before they could begin selling it Wozniak had to be released from HP to legally produce computers. Around the same time Ron Wayne joined Jobs and Wozniak in exchange for 10 percent of the company. Wayne designed the original Apple logo showing Isaac Newton sitting underneath an apple tree. The trio’s first contract came from Paul Jay Terrell owner of the Byte Shop, possibly the first computer retail store in the country. Terrell agreed to buy 50 computers for $500 each. There was one problem with the deal. They originally planned to simply make circuit boards and sell them by themselves. They had no intentions of fully equipping a computer, nor the funds. This didn’t stop Jobs who immediately obtained a three month $5,000 loan, as well as convincing suppliers for credit on $15,000 worth of parts. In the midst of this deal Wayne’s partnership with Apple was cut short as he resigned from Apple in 1976, the same year he joined,…

    • 4713 Words
    • 19 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Portfolio for Organizational Behavior
    • 17506 Words
    • 71 Pages

    Portfolio for Organizational Behavior

    8. Mubbisherahmed (September 9, 2011) Steve Jobs (Chairman Apple) and Tim Cook’s (CEO) management style and CIOs. Retrived from : http://mubbisherahmed.wordpress.com/2011/09/09/steve-jobs-chairman-apple-and-tim-cooks-ceo-apple-management-style-and-cios/…

    • 17506 Words
    • 71 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Be Yourself
    • 3838 Words
    • 16 Pages

    Be Yourself

    In 2009, Steve Jobs, co-founder of Apple, was named CEO of the decade by Fortune Magazine. This case study will…

    • 3838 Words
    • 16 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Advertising and Marketing Using Social Media - Itunes
    • 1529 Words
    • 7 Pages

    Advertising and Marketing Using Social Media - Itunes

    Yoffie, D 2010. Apple Inc. in 2010. Harvard Business School, Vol. 7, No. 10, pp. 1-25.…

    • 1529 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Good Essays

    APPLE INC CASE ANALYSIS
    • 1037 Words
    • 4 Pages

    APPLE INC CASE ANALYSIS

    Bibliography: Yoffie, David, and Penelope Rossano. “Apple inc. in 2012.” Harvard Business School 1 (2012): 30 print…

    • 1037 Words
    • 4 Pages
    Good Essays
    Read More
  • Better Essays

    Facebook - The great invention
    • 864 Words
    • 3 Pages

    Facebook - The great invention

    Steven Paul Steve Jobs (February 24, 1995 – October 5, 2011) was an American entrepreneur, marketer and inventor. He was also the co-founder, chairman and CEO of Apple Inc. He is widely known as a pioneer of the personal computer revolution.…

    • 864 Words
    • 3 Pages
    Better Essays
    Read More
  • Powerful Essays

    Essay Paper
    • 3544 Words
    • 15 Pages

    Essay Paper

    Finkle, T. A., & Mallin, M. L. (2010). Steve Jobs and Apple, Inc. Journal of the International Academy for Case Studies, 16(7), 31-40.…

    • 3544 Words
    • 15 Pages
    Powerful Essays
    Read More

Related Topics