A Study on Consumer Behaviour Towards Lotte Chocopie in Chennai
CHAPTER.1
INTRODUCTION Consumer behavior is the favorableness and un-favorableness of customer about the product. It expresses the relationship between customer expectation towards the product and product’s specification to resolve customer needs. Customers will always prefer for the low priced quality goods so company has to satisfy these needs of the customer to retain existing customers and to gain some new customers.
1.1 DEFINITION FOR CONSUMER BEHAVIOUR
* The process by which people translate sensory impressions into a coherent and unified view of the world around them. Though necessarily based on incomplete and unverified (or unreliable) information, perception is equated with reality for most practical purposes and guides human behavior in general.
* A marketing concept that encompasses a customer 's impression, awareness and or consciousness about a company or its offerings. Customer perception is typically affected by advertising, reviews, public relations, social media, personal experiences and other channels.
1.2 OBJECTIVES OF THE STUDY
PRIMARY OBJECTIVE:
To analyse the consumer behavior towards LOTTE CHOCOPIE. |
SECONDARY OBECTIVE: * To identify consumer perception towards chocopie available in store. * To determine whether the customer’s are satisfied with product quality, price, range. * To identify customer’s convenience in buying the product. * To identify customer’s expectation towards the product and store experiences.
1.3 NEED FOR THE STUDY
* To know about the present market situation.
* To know about the core competitors offerings.
* To know about the customer profile.
* To know about the mind of customer.
* To know whether they looking for offers.
* To retain the customers.
1.4 scope of the study
The present study is to analyze the consumer behavior towards customers of LOTTE CHOCOPIE. There are many factors influencing the customer’s product
INTRODUCTION Consumer behavior is the favorableness and un-favorableness of customer about the product. It expresses the relationship between customer expectation towards the product and product’s specification to resolve customer needs. Customers will always prefer for the low priced quality goods so company has to satisfy these needs of the customer to retain existing customers and to gain some new customers.
1.1 DEFINITION FOR CONSUMER BEHAVIOUR
* The process by which people translate sensory impressions into a coherent and unified view of the world around them. Though necessarily based on incomplete and unverified (or unreliable) information, perception is equated with reality for most practical purposes and guides human behavior in general.
* A marketing concept that encompasses a customer 's impression, awareness and or consciousness about a company or its offerings. Customer perception is typically affected by advertising, reviews, public relations, social media, personal experiences and other channels.
1.2 OBJECTIVES OF THE STUDY
PRIMARY OBJECTIVE:
To analyse the consumer behavior towards LOTTE CHOCOPIE. |
SECONDARY OBECTIVE: * To identify consumer perception towards chocopie available in store. * To determine whether the customer’s are satisfied with product quality, price, range. * To identify customer’s convenience in buying the product. * To identify customer’s expectation towards the product and store experiences.
1.3 NEED FOR THE STUDY
* To know about the present market situation.
* To know about the core competitors offerings.
* To know about the customer profile.
* To know about the mind of customer.
* To know whether they looking for offers.
* To retain the customers.
1.4 scope of the study
The present study is to analyze the consumer behavior towards customers of LOTTE CHOCOPIE. There are many factors influencing the customer’s product
Bibliography: P.R.VITTAL(1997), “BUSINESS STATISTICS AND OPERATIONS RESEARCH” Margham Publications Ltd., Chennai-17. WEBSITES: WWW.WIKIPEDIA.COM WWW.GOOGLE.COM WWW.LOTTE.COM