A Study on Consumer Perception Towards Online Grocery Store
A Study on Consumer Perception towards Online Grocery Store
By
Himanshu S Mishra
Submitted
In fulfillment of the requirement for the degree
Masters in International Management
To
Institu d' Administration des Enterprises Greater Noida Campus, India
University of Poitiers, France
April, 2013
DECLARATION
I hereby declare that the project report titled “A Study on Consumer Perception Towards Online Grocery Store”, under the guidance of Prof: Debjani Bhattacharyais my work submitted in partial fulfillment of the requirement for the Degree of MASTERS IN INTERNATIONAL MANAGEMENT from INSTITU ADMINISTRATION DES ENTERPRISES, Poitiers and not submitted for the award of any degree, diploma, fellowship or any similar titles or prizes
Date: 11/03/2013 Signature:
CERTIFICATE OF COMPLETION OF DISSERTATION
This is to certify that Dissertation Report on
A Study on Consumer Perception Towards Online Grocery Store, prepared by the Himansu S Mishra is his genuine effort under my guidance and supervision.
Signature:
Prof: Debjani Bhattacharya
Faculty Guide
NIILM-CMS
Date:
ACKNOWLEDGEMENT
This project proved as an excellent opportunity for me to apply the concepts learnt in the course of my program at the institute.
I would like to express my sincere gratitude and thanks to my supervisor and mentor, Prof. Debjani Bhattacharya for guiding and providing complete knowledge about the subject briefing about market and risk calculations
Finally, I would like to thank all those who were directly or indirectly related to this project.
Signature
Himanshu S Mishra
Date
Executive Summary
Internet and Information technology have made tremendous contributions for business transformation witnessed nowadays all over the world. This has given birth to E commerce which encompasses several pre purchase and post purchase activities leading to exchange of products or service or information over electronic systems such as the internet
By
Himanshu S Mishra
Submitted
In fulfillment of the requirement for the degree
Masters in International Management
To
Institu d' Administration des Enterprises Greater Noida Campus, India
University of Poitiers, France
April, 2013
DECLARATION
I hereby declare that the project report titled “A Study on Consumer Perception Towards Online Grocery Store”, under the guidance of Prof: Debjani Bhattacharyais my work submitted in partial fulfillment of the requirement for the Degree of MASTERS IN INTERNATIONAL MANAGEMENT from INSTITU ADMINISTRATION DES ENTERPRISES, Poitiers and not submitted for the award of any degree, diploma, fellowship or any similar titles or prizes
Date: 11/03/2013 Signature:
CERTIFICATE OF COMPLETION OF DISSERTATION
This is to certify that Dissertation Report on
A Study on Consumer Perception Towards Online Grocery Store, prepared by the Himansu S Mishra is his genuine effort under my guidance and supervision.
Signature:
Prof: Debjani Bhattacharya
Faculty Guide
NIILM-CMS
Date:
ACKNOWLEDGEMENT
This project proved as an excellent opportunity for me to apply the concepts learnt in the course of my program at the institute.
I would like to express my sincere gratitude and thanks to my supervisor and mentor, Prof. Debjani Bhattacharya for guiding and providing complete knowledge about the subject briefing about market and risk calculations
Finally, I would like to thank all those who were directly or indirectly related to this project.
Signature
Himanshu S Mishra
Date
Executive Summary
Internet and Information technology have made tremendous contributions for business transformation witnessed nowadays all over the world. This has given birth to E commerce which encompasses several pre purchase and post purchase activities leading to exchange of products or service or information over electronic systems such as the internet
Bibliography: Sasser, W. Earl, Jr., Olsen, R. P. and Wyckoff, D. D. (1978), Management of Service Operations: Text and Cases. Boston: Allyn & Bacon. Lehtinen, U. and Lehtinen, J. R. (1982), “Service Quality: A Study of Quality Dimensions,” unpublished working paper, Service Management Institute, Helsinki, Finland. Lewis, R. C. and Booms, B. H. (1983), “The Marketing Aspects of Service Quality,” in Emerging Perspectives on Services Marketing, Leonard L. Berry, G. Lynn Shostack, and Gregory Upah, eds. Chicago: American Marketing Association, 99-107. Parasuraman, A.. Berry, L. L .and Zeithaml, V.A. (1988), “SERVQUAL: A Multiple-Item Scale for Measuring Service Quality,” Journal of Retailing, 64 (1), 12-40. Parasuraman, Zeithaml & Berry (1985). A conceptual model of Service quality and its implication for future research. Journal of Marketing, 49(4), 41-50. Parasuraman, A.. Berry, L. L .and Zeithaml, Valarie A. (1991), “Refinement and Reassessment of the SERVQUAL Scale,” Journal of Retailing, 67(4), 420-50. Ennew, C.T., Reed, G. V; and Binks, M.R (1993). "Importance-Performance Analysis and the Measurement of Service Quality", European Journal of Marketing, Vol. 27 (2) pp.59 – 70.