A Study on Customer’s Attitude Towards Mobile Service Provider’s in Tirunelveli
A STUDY ON CUSTOMER’S ATTITUDE TOWARDS MOBILE SERVICE PROVIDER’S IN TIRUNELVELI
A project report submitted in partial fulfillment of the award of the degree of Master of Business Administration of Madurai Kamaraj University
Done By
P.ASHOK
(Reg No. A7900143)
Chapter No. Title Page No.
1
2
3
4
5
6
7
8
List of Tables
List of Charts
Introduction
1.1 Relevance of Project to M.B.A
1.2 About Topic/Title
1.3 About Definitions
1.4 Nature and Scope of the Project
1.5 Implication ofthe project
1.6 Chapterization
Organization Profile/Review of Literature
2.1 Industry Profile
2.2 Review of Literature
Methodology
3.1 Statement of Problem
3.2 Objectives
3.3 Approach to the Problem
3.4 Conceptual Framework
3.5 Research Design
3.6 Data Source
3.7 Data Collection
3.8 Sampling 3.8.1 Sampling Size 3.8.2 Sampling Area 3.8.3 Sampling Units 3.8.4 Sampling Method
3.9Data Analysis
3.10uestionnaire Construction
3.11Limitations of the study
Analysis of Data
Findings/Suggestions
Conclusion
Bibliography
Annexure
I
II
1
1
1
2
2
2
4
5
7
7
7
7
8
8
8
8
8
9
9
9
9
10
11
21
24
26
28
LIST OF TABLES
Table No Title Page No.
1 Gender wise classification of Respondents 12
2 Age wise classification of Respondents 13
3 Income wise classification of Respondents 14
4 Service Provider 15
5 Most preferred Benefits 16
6 Level of Satisfaction 17
7 Social effect 18
8 Share of Service Provider 19
9 Surrendering of Landline Connection 20
LIST OF CHARTS
Chart No Title Page No.
1 Gender wise classification of Respondents 12
2 Age wise classification of Respondents 13
3 Income wise classification of Respondents 14
4 Service Provider 15
5 Most preferred Benefits 16
6 Level of Satisfaction 17
7 Social effect 18
8 Share of Service Provider 19
9 Surrendering of Landline Connection 20
Introduction
1.1 Relevance of the project
Research means
A project report submitted in partial fulfillment of the award of the degree of Master of Business Administration of Madurai Kamaraj University
Done By
P.ASHOK
(Reg No. A7900143)
Chapter No. Title Page No.
1
2
3
4
5
6
7
8
List of Tables
List of Charts
Introduction
1.1 Relevance of Project to M.B.A
1.2 About Topic/Title
1.3 About Definitions
1.4 Nature and Scope of the Project
1.5 Implication ofthe project
1.6 Chapterization
Organization Profile/Review of Literature
2.1 Industry Profile
2.2 Review of Literature
Methodology
3.1 Statement of Problem
3.2 Objectives
3.3 Approach to the Problem
3.4 Conceptual Framework
3.5 Research Design
3.6 Data Source
3.7 Data Collection
3.8 Sampling 3.8.1 Sampling Size 3.8.2 Sampling Area 3.8.3 Sampling Units 3.8.4 Sampling Method
3.9Data Analysis
3.10uestionnaire Construction
3.11Limitations of the study
Analysis of Data
Findings/Suggestions
Conclusion
Bibliography
Annexure
I
II
1
1
1
2
2
2
4
5
7
7
7
7
8
8
8
8
8
9
9
9
9
10
11
21
24
26
28
LIST OF TABLES
Table No Title Page No.
1 Gender wise classification of Respondents 12
2 Age wise classification of Respondents 13
3 Income wise classification of Respondents 14
4 Service Provider 15
5 Most preferred Benefits 16
6 Level of Satisfaction 17
7 Social effect 18
8 Share of Service Provider 19
9 Surrendering of Landline Connection 20
LIST OF CHARTS
Chart No Title Page No.
1 Gender wise classification of Respondents 12
2 Age wise classification of Respondents 13
3 Income wise classification of Respondents 14
4 Service Provider 15
5 Most preferred Benefits 16
6 Level of Satisfaction 17
7 Social effect 18
8 Share of Service Provider 19
9 Surrendering of Landline Connection 20
Introduction
1.1 Relevance of the project
Research means
Bibliography: BIBLIOGRAPHY • Dr.S.Banumathy And S.Kalaivani(2006), Customer’s Attitude Towards Cellphone Services In Communication System, Indian Journal Of Marketing Vol Xxxvi No 3 Pp- 31-36 • L.Shashi Sharma and D S Chaubey (2007), Consumer Behaviour towards Mobile Service Providers An Emperical Study, The Icfai Journal of Marketing Management, Vol VI No 1 Pp 41-51 • Marketing Management - Philip Kotler