Preview

A Study on Effectiveness of Customer Relationship Management in M/S Sri Devi Textile, Palladam

Better Essays
Open Document
Open Document
2330 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
A Study on Effectiveness of Customer Relationship Management in M/S Sri Devi Textile, Palladam
A STUDY ON EFFECTIVENESS OF CUSTOMER RELATIONSHIP MANAGEMENT IN M/S SRI DEVI TEXTILE, PALLADAM

AUTHOR - KARTHICK.K
ASSISTANT PROFESSOR
DEPARTTMENT OF BUSINESS MANAGEMENT
RVS COLLEGE OF ARTS AND SCIENCE (AUTONOMOUS)
SULUR - COIMBATORE.
MOBILE NO-09600549539
LAND LINE NO-0423-2526016
E-MAIL-ID- karthick.k@rvsgroup.com karthickkdv@gmail.com

1.1 INTRODUCTION The Textile industry in India has been pioneer industry. India’s Industrialization in other fields has mainly been achieved on the back of the resources generated by the industry. The recent liberalization measures have presented the industry with golden opportunity to regain its lost glory with the active help and encouragement from the govt. it will not be long before India can recover the ground it has lost in area it has traditionally been good at as a world supplier of high quality textiles. The industry is well organized on our country either in terms of value of annual output or number of labors employed. Indian textile industry is the second largest in the world. It has the largest cotton acreage of 9 million hectares and is the third largest producer of this fiber. It ranks fourth in terms of staple fiber production and sixth among filament yarn production. The incident of consumer among educated is much higher than overall usual status of consumer Within the bard trend towards an increasingly open and chronic character of consumer, emphasis on their standard of living and they convert this as a new full-time employment by virtue of their talents and hard work. Urban poverty has forced the women to go in for employment in knitwear. Majority of the people do not undertake entrepreneurial ventures. There is need to strengthen and streamline the role of public in the development of various sectors by harnessing their power towards nation building and to attain accelerated economic growth.
Reasons for fast Development of Textile Industry are:



Bibliography: ➢ Amuthan Kapoor.V.M., Industrial law, (1989), Linga Publications, Hyderabad. ➢ J. MAGNESS AND PROF. Usman, Physics of Customer Relations and workers. ➢ Kothari. C.R. Research Methodology, Viswaprakasam Ltd., New Delhi. ➢ Philip Kotler, Marketing management, Millennium edition. ➢ P.C. Thripathi, Personnel Management and Industrial relation, Sulthan & Chands. ➢ Saranna R. Consumer requirement and the law (1990)

You May Also Find These Documents Helpful

  • Good Essays

    A Nun of a Different Cloth

    • 1584 Words
    • 7 Pages

    In Mary E. Wilkins Freeman’s “A New England Nun”, Freeman tells the story of Louisa Ellis, a young woman who, due to circumstances beyond her own control, becomes the embodiment of a nun of a different cloth. Louisa patiently waits 14 years for her fiancé Joe Dagget to return from his fortune-seeking in Australia. During this time Louisa learns to value her solitary life. Her days are spent ripping out seams for the joy of resewing them, distilling her herbs and flowers, and eating her meals off fine china (Baym et al., 2008 p.1621, 1624). When Joe suddenly returns, Louisa’s peaceful way of living is threatened. Through the use of subtle irony and a nun-like character, Freeman demonstrates how a woman forced into a life of independence comes to desire it rather than the socially accepted role of wife.…

    • 1584 Words
    • 7 Pages
    Good Essays
  • Good Essays

    At a worldwide stage, the textile market knows different situations. Europe is facing a recession while North American market is struggling. This current trends leads to reduced worldwide sale perspective. In Asia, the situation is more complex. China is the major actor in the market. More and more, price rises in China due to a higher domestic demand and higher wages. This economic trend creates opportunities for other Asian countries to become new sourcing targets (Bangladesh, Vietnam, Cambodia, India, Sri Lanka and Indonesia). However, new countries doesn’t have necessary quality and quantity requirement, which put companies in a huge dilemma in 2012 and for years to come……

    • 5696 Words
    • 23 Pages
    Good Essays
  • Good Essays

    The textile and clothing industry in India had traditionally been an export-oriented industry. In 2008,…

    • 7016 Words
    • 44 Pages
    Good Essays
  • Powerful Essays

    The proliferation of international trade and liberalization of the global trade regime has dawned in India with the implementation of several programs by the Government of India (termed as GOI from now onwards in the report) to help the textile and apparel industry adjust to the new trade environment. In 2000, the GOI unveiled its National Textile Policy (NTP) 2000, aimed at enhancing the competitiveness of the textile and apparel industry and expanding India’s share of world textile and apparel exports to 10 per cent by 2010 from the current 3 per cent level. Some of these measures taken by the GOI were substantial to facilitate the Brand Accessory Industry too - label and packaging industry, for brand value addition. Under the NTP 2000, the GOI removed ready-made apparel articles from the list of products reserved for the SSI sector. As a result, foreign firms may now invest up to 100 per cent in the apparel sector without any export obligation. This policy equally holds strong for the Branding Sector – Label & Tag industries. The GOI grants automatic approval within 2 weeks of all proposals involving foreign equity up to 51 per cent in the manufacture of textile products or related branding items in the composite mills. Foreign investment up to 50, 51, 74 and 100 per cent in priority industries/activities, is eligible for automatic approval by the Reserve Bank of India (RBI).…

    • 3452 Words
    • 14 Pages
    Powerful Essays
  • Good Essays

    William Shakespeare, a well respected, favored poet, actor, and playwright uses a very unique metaphor and other types of figurative language for his theme and his message in the poem, The Seven Ages of Man. Shakespeare was born on April 1564, in Stratford-upon-A located in the United Kingdom. Many historians believe he was a guinness for being a startling writing without being educated while other historians don’t suppose he wrote any of the poems, plays, and stories. Although, still today millions of myths are spoken of we don't know the truth of his enigmatic life.…

    • 720 Words
    • 3 Pages
    Good Essays
  • Good Essays

    The Mending Wall

    • 1283 Words
    • 6 Pages

    Mending Wall is the opening poem of Frost’s second book of poetry “North of Boston”, which was published upon his return from England in 1915. While he was in England, he was homesick for the farm in New Hampshire where he had lived with his wife from 1900 to 1909. This poem depicts Frost’s personal story with his neighbor, a French-Canadian in New Hampshire. The two had often walked along their property line and repaired the wall that separated their land.…

    • 1283 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    Textile production and consumption is an increasingly global affair as production continues to shift to developing countries. Developing countries have seen an explosion in the growth of their textile exports, and for many countries textiles are a significant portion of their total exports. In response to increasing competition from low-value imports from developing countries, industry leaders in developed countries have made significant capital investments in order to increase productivity and move into advanced market sectors.…

    • 255 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Cotton textiles count among the oldest industries in India. One can follow it back to the times of Indus Valley Civilization, when cotton fabrics of India were in great demand even in the countries of Europe and West Asia. It used to be a cottage or village industry during those times. The spinning wheel comprised its only machine- simple but exceedingly inventive. The modern textile industry in India first began at Fort Gloster near Kolkata in early 19th century. But it in reality made a head start in Mumbai in the year 1854 when a cotton textile mill was set up there exclusively out of Indian funds.…

    • 2675 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    * Nemingha. 2010. India’s Cotton Textile Industry [Online]. Available at: http://hubpages.com/hub/Indias-Cotton-Textile-Industry [Accessed: 23 September 2010]…

    • 12211 Words
    • 49 Pages
    Good Essays
  • Satisfactory Essays

    introduction to nishat

    • 646 Words
    • 3 Pages

    Despite efforts to bring in diversification in country's overall economic get-up the textile sector continues to be the most important segment of the national economy. Its share in the economy, in terms of GDP, exports, employment, foreign exchange earnings, investment and revenue generation altogether placed the textile industry as the single…

    • 646 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    Bombay Dyeing Report

    • 2060 Words
    • 9 Pages

    India is also one of the major suppliers of towels, bath linen, bed linen, kitchen linen and cushion covers in the world market. Export of handmade cotton floor coverings during 1999-2000 was Rs 4435802 (in 000's), of handmade cotton dishcloth in the same period was Rs 143701 (in 000's), of handmade cotton table linen was Rs 4150857 (in 000's), of handmade cotton bedlinen was Rs 1369123 (in 000's), and of handmade cotton made-ups was Rs 6319979 (in 000's). Today, the home furnishing industry in India is a force to reckon with. Years of experience, skilled personnel, state-of-the-art manufacturing and finishing machinery and designing equipment has established India's home furnishings and textiles industry in the international arena.…

    • 2060 Words
    • 9 Pages
    Better Essays
  • Satisfactory Essays

    ATextile and apparel is a privileged exports sector in India contributing 30 % of total exports. And it has valid reasons. A long history of fine textiles, easy availability of the finest raw material, natural or manmade, classic weaving, manual or mechanized, labor availability and flexible production capacity; India's textile industry is vertically integrated from raw material to finished product, including fiber production, spinning, knitting and weaving, and apparel manufacture.…

    • 546 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    His lectures have been very interesting. I am extremely grateful to him and appreciate his efforts for providing me full support, encouragement and valuable guidance. He has been a really good teacher and guided me on the right path. All his lessons are very effective and interesting.…

    • 4008 Words
    • 36 Pages
    Powerful Essays
  • Better Essays

    Indian textiles and clothing industry output is around $80 billion of which about $35 billion is exported, Sachdev said, saying “India is world’s second largest producer of each of cotton, silk, cellulosic fibre and cotton yarn. India also ranks as world’s third largest producer of synthetic fibre and synthetic…

    • 3569 Words
    • 15 Pages
    Better Essays
  • Powerful Essays

    Some Scholars like John Pestrof regard R M as “old wine in a new bottle” while others regard it as a new approach representing a paradigm shift Discuss (30)…

    • 1461 Words
    • 6 Pages
    Powerful Essays