A Study on Entreprenuerial Attitude

A Study on Entrepreneurial Attitude and the Influential Factors for Business Department Students in Technological Colleges/Universities in Taiwan

Chao-ching Chen, Yu-Fen Chen, Ming- Chuan Lai
Tainan University of Technology
Department of Business Education, National Changhua University of Education [e-mail]、[e-mail] Abstract This study verifies an entrepreneurship attitude model and the influential factors for business department students at technology colleges and universities. This study is based on a literature analysis and theory to construct the entrepreneurship attitude model and the influential factors for students. Student personal characteristics are adopted as independent variable, environment cognition as the intervening variable, and attitude toward entrepreneurship as the dependent variable. The survey sample is students studying in the business department at National or Private Colleges and Universities of Technology. One thousand eighty-five copies of a survey questionnaire were distributed with 881 copies returned, of which 792 questionnaires were valid. The responses were analyzed using stepwise regression and LISERL. The results indicated that student attitude toward entrepreneurship was affected by environment cognition and personal traits, which indirectly affected attitude toward entrepreneurship.
Key Words： Attitude toward entrepreneurship、environmental cognition、personal traits.
1. Introduction The entrepreneurial revolution has taken hold across the globe and has undeniably impacted the world of business. The younger generation of the 21st century is becoming the most entrepreneurial generation since the Industrial Revolution. About 5.6 million Americans are actively trying to start their own businesses today. They are younger than age 34 and nearly 80% of would-be entrepreneurs are between the ages 18 and 34. These explosive numbers have come with similar increases in the field of

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