A Study on Factors Influencing the Purchasing of Two Wheelers

A

PROJECT REPORT

ON

“A STUDY ON FACTORS INFLUENCING THE CONSUMER PREFERENCE OF FOUR WHEELER COMMERCIAL VEHICLE PURCHASING IN “INDORE”

INSTITUTE OF MANAGEMENT STUDIES

SUBMITTED IN PARTIAL FULFILMENT OF THE AWARD OF
M.B.A
(MASTER OF BUSINESS ADMINISTRATION)

Submitted By:Manish Neware

MBA: II – SEMESTER

Approved By: Guided By: Mr. vivek sharma (MBA)

TABLE OF CONTENTS

Chapter I 1. Objectives of the study 2. Introduction

Chapter II
Literature Review

Chapter III
Research Methodology

Chapter IV
Data Analysis

Chapter V
a.) Findings
b.) Recommendation
c.) Limitation
d.) Bibliography

DECLARATION

I Manish Neware a student of M.B.A–II Semester 2012 at “INSTITUTE OF MANAGEMENT STUDIES” DAVV Indore. Here by declare that Project Report under the title of “A study on factors influencing the consumer preference of four wheeler commercial vehicle purchasing in INDORE” is the record of my original work under the guidance of Mr. vivek Sharma ,Reader, (Department of M.B.A). This report has never been submitted to any else for award of any degree or diploma.

Place: INDORE MANISH Neware

CERTIFICATE

This is to certify that the project work done on “A study on factors influencing the consumer preference of four wheeler commercial vehicle purchasing in INDORE” Submitted to “INSTITUTE OF MANAGEMENT STUDIES”, DAVV, INDORE has been carried out by MANISH NEWARE a student of MBA II Semester under my guidance and supervision.

Date: -…………………….
Seal / Stamp of the Organization Reader IMS, INDORE

PREFACE

The practical study through, conducting the survey and doing project work has a very significant value. The theoretical knowledge gained in classroom is not fruitful and complete unless and until it is implemented on the practical work either done in the field or inside the organization. It always boosts up our knowledge in pursuing the theoretical studies. It is the internal part of our curriculum to conduct survey and project work, which not only accelerates the managerial skills in us but also broadens our practical prospective.
In view of above the survey on “A study on factors influencing the consumer preference of four wheeler commercial vehicle purchasing in INDORE” has been conducted and the project report is before the readers. If any part of this report is taken up positively by the industry, I will feel that my effort was worthwhile.

ACKNOWLEDGEMENT

In order to complete any project successfully, functional environment & proper guidance of the expert on the subject is inevitable. I am really indebted to my faculty of MBA department Mr. (Reader) under whose guidance I could conduct the research on “A study on factors influencing the consumer preference of four wheeler commercial vehicle purchasing in INDORE” prepare this project report. I would also like to extend my sincere thanks to the businessmen my other respondents who have extended their active cooperation while going through the survey on four wheeler commercial vehicle.

MANISH NEWARE

MBA II SEMESTER

PART
I

INTRODUCTION

OBJECTIVE OF THE STUDY

1. To study the consumer preference of purchasing a four wheeler commercial vehicle in INDORE.

2. To find out Key Players and Their Market Share in INDORE.

3. To study the brand image of four wheeler commercial vehicle in INDORE.

INTRODUCTION

The research on the four wheeler commercial vehicle provides insights into product and market trends, analyses, opportunities, projections, sales, and marketing strategies. Specifics on market share, segmentation, size, and growth in the global markets are also featured.

The massive changes in the four wheeler commercial vehicle have been witnessed by the universe (consumers & dealers) which actually shows that the commercial vehicle are most important part of our economic. After some decade rather some years it may be possible that commercial will be listed in the category of basic needs of customer. Some People prefer some well known brands of commercial vehicle because they can not compromise with our brand, and color design.

There are many brands available (Tata motors, AshokLeyland, Mahindra &Mahindra) in market and they have many kinds of four wheeler commercial vehicle.

PART II

LITERATURE

REVIEW

Key players in the Production of Commercial Vehicles in India Ashok Leyland Ltd. Hindustan Motors Ltd. Telco Force motors Ltd.( Previously known as Bajaj Tempo Ltd) Eicher Motors Ltd. Mahindra & Mahindra Ltd. Swaraj Mazda Ltd Tata Motors
AshokLeyland

Ashok Leyland is one of the biggest players in the Production of Commercial Vehicles in India. Ashok Leyland is one of the oldest automotive company of India. It was set up in 1948 in Madras (now called Chennai) to assemble Austin cars. However, the company's future changed after British Leyland made equity participation. Hence the company became Ashok Leyland in 1955 and started the Production of Commercial Vehicles. They offer a wide range of in Heavy and Light Commercial Vehicles varying from buses, trucks, engines to special application vehicles. They were the first company in the history of Indian to win the ISO 9002 Certification in 1993. Again it became the first Indian company to receive ISO/TS 16949 Corporate Certification. Their global ambition is very simple, it is; Global Standards,Global Markets.

Hindustan Motors Ltd

Hindustan Motors Ltd is one of the oldest car manufacturing company of India. It was founded in 1942. It manufactures a wide range of vehicles from cars to trucks to school buses to trekker to porter. However, it is more popular for one of its particular car model called the Ambassador. But, at the same time it does manufacture a lot of Commercial Vehicles as well. It was one of the leading players in cars till the early 80's but could not maintain its position after globalization came into effect and the markets were opened. It has its manufacturing plants in Uttarpara- West Bengal, Pithampur- Madhya Pradesh, Thiruvallur- Tamil Nadu and Hosur- Tamil Nadu.

Telco

Telco deals with Heavy Commercial Vehicles, Light Commercial Vehicles, Multi-Utility Vehicles etc. Telco was set up in 1945 to manufacture steam locomotives. Now it's the largest private sector company in Commercial Vehicle manufacturing. The four manufacturing plants of Telco are located in Jamshedpur in Jharkand, Pimpri and Chinchwad in Pune ( Maharashtra) and Lucknow in Uttar Pradesh. It has a market share of 31.2% in Multi Utility Vehicle Segment.
Force motors Ltd. (Previously known as Bajaj Tempo Ltd)
Force motors Ltd. (Previously known as Bajaj Tempo Ltd) is a promising company in the Commercial Vehicle segment. The company is now working on the project of introducing state-of-the-art range of trucks. The company has different technological collaboration with many international giants. Hence, it has an upper edge with new and modern technology. They are also working on eco friendly CNG bus engines. They are the only company to have a full range of Commercial Load carrying vehicles.

Eicher Motors Ltd.

Eicher Motors Ltd. deals with the manufacturing of Commercial Vehicles. They mainly deal with buses, trucks and chassis. These products comply with all the specifications of BS II norms. Its CNG Technology is also known to be the very best in the market.

Mahindra&Mahindra Ltd.

Mahindra & Mahindra Ltd. has a huge Indian market with Multi Utility Vehicles. It was originally set up in 1945 to cater to general purpose utility vehicles. However, today it is one of the top five manufacturers of tractors in the world.

Swaraj Mazda Ltd.

Swaraj Mazda Ltd. deals with the manufacturing of Light Commercial Vehicles. They mostly manufacture buses, trucks, police personnel carrier, ambulance, water tankers and special vehicles. The company was formed in 1983 and production started from 1985.

Tata Motors

Tata Motors is one of the most important fore runners of the Indian automobile industry. They believe in focus and state-of-the-art facilities. They probably have the best infrastructure required for the assurance of manufacturing quality vehicles. They deal with M&H Commercial Vehicles, Intermediate Commercial Vehicles, Light Commercial Vehicles, Small Commercial Vehicles, Utility Vehicles Etc. In the Commercial Vehicles segment, they mostly manufacture buses and trucks. They even have a good range of passenger vehicles as well.
|[pic] |[pic] |[pic] |
|TL 4x4 |Tata SFC 410 EX |Tata LPT 712 EX |
| | | |
|[pic] |[pic] |[pic] |
|Tata 207 DI EX- Single cab |Tata 207 DI - Single cab |Tata 207 DI - Crew cab |
| | | |
|[pic] |[pic] |[pic] |
|SFC 407 EX Turbo |SFC 407 Turbo Truck |LPT 709 E Turbo Container truck |
| | | |
|[pic] |[pic] | |

| |

Market share (Commercial Vehicles)

| |

The company’s sales of commercial vehicles in February 2007 in the domestic market were 27,859 nos., an increase of 22% over 22,885 vehicles sold in February last year. M&HCV sales stood at 16,306 nose, a growth of 19% over February 2006, while LCV sales were 11,553 nos., a growth of 25% over February 2006.
Cumulative sales of commercial vehicles in the domestic market for the fiscal were 2, 68,453 nos., an increase of 43% over last year. Cumulative M&HCV sales stood at 1, 55,708 nos., an increase of 40% over last year, while LCV sales for the fiscal were 1, 12,745 nos., an increase of 48% over last year.

Sales figures (in units) of major Indian players of LCVs in Indian market

[pic] source: - www. Commercial vehicle industry in India

Exports figures (in units) of major Indian manufacturers in LCV segment
* the figures are based on SIAM analysis and individual company's reports.
Tata Motors, Mahindra & Mahindra, Ashok Leyland, Swaraj Mazda, General Motors, Renault, Toyota and Volkswagen are delivering LCV in Indian market. Some of the Indian manufacturers such as Tata Motors, Mahindra & Mahindra, Ashok Leyland, Swaraz Mazda, etc have entered global markets with their LCVs.
During financial year 2005-06, sales of LCVs in Indian market showed a growth of 19% with an increase of 60% in exports by Indian LCV manufacturers.

|Light Commercial Vehicles |
|[pic][pic] |
|Indian automobile industry witnessed a growth of 32.86% in light commercial vehicles segment. Indian light commercial vehicles (LCVs) include |
|a range of vehicles, such as cargo, tempo, mini trucks, buses, etc. A few of the passenger cars, such as vans, are now being treated as LCVs. |
|Tata Motors, Mahindra & Mahindra, Ashok Leyland and Swaraj Mazda are the leading Indian manufacturers of LCVs. |
| |
|Production |
|During financial year 2005-06, Indian LCV production showed a growth of 23.68% over the preceding year. LCVs have been showing an upward |
|production trend. At present, there are more than 1 lakh LCVs (in units) being manufactured in Indian automobile sector. |
| |
| |
|Production trend in Indian LCV segment |
| |
|[pic] |
|SOURCES:- www.Commercial vehicle industry in India |
| |
|More on production in LCV segment LCVs Production |
| |
| |
|Sales in Indian automobile industry- Domestic and Exports |
| |
|During financial year 2005-06, LCV sales in Indian market showed a growth of 19.44%, with increase in exports by more than 60%. In the same |
|period, cumulative sales of LCVs in Indian market amounts to 1.43 lakhs, with 26.4 thousand units exported by Indian manufacturers. |
| |
|Sales trend of LCVs in Indian market |
| |
|[pic] |
|SOURCES:- www.Commercial vehicle industry in India |
| |
|Exports trend of Indian LCVs |
| |
|[pic] |

PART
III

RESEARCH METHODOLOGY

RESEARCH METHODOLOGY

MEANING OF RESEARCH

Research in common parlance refers to a search for knowledge. Once can also define research as a scientific and systematic search for pertinent information on a specific topic. In fact, research is an art of scientific investigation. The advanced learner’s dictionary of current English lays down the meaning of research as “a careful investigation especially through search for new facts in any branch of knowledge”.
The research approach for the study exploratory research. Further this research was of descriptive type, which is an off shoot of conclusive research. The data collection was both primary and secondary data. The source was 2 managers and 50 customers.

SAMPLING
Sampling as a process may be defined as a structured way with which the items are chosen from given space be fitting for research study. Sampling as such is a probabilistic process with which the whole research depends upon as targets chosen for study provided for relevant data to meet desired object.

SAMPLE

It may be defined as a unit of an item chosen for study to draw desired inference. The sample is decided with reference too the objective of the study and properly defined in the chose the quality and quantity of sample for conclusive deduction for the study of he research.

UNIVERSE
With reference to the process of sampling a universe may be understood as the entire space which may consist of living and non living beings out of which a sizable population can be chosen to draw sample from.

POPULATION
It is for the purpose of sampling may be defined as designated part of universe which has the entire desired sample and of course a part of population is chosen to consist the size of the sample. The population always has the feature of homogeneity.

SAMPLE SIZE
For carrying out any research or study on any subject it is very difficult to cover even 100% of respondents. Therefore the sample size has to be decided for a meaningful conclusion. For designing the sample, it was thought proper to cover and 50 customers.

PERIOD OF STUDY

This duration for accomplishment of the research was near about 3 months.

AREA OF STUDY
This study has been conducted in the total Raipur city which covers all the major parts of customers and dealers.

SAMPLE DESIGN
On the basis of random sampling.

METHODS OF DATA COLLECTION
Primary data- Questionnaires (To customers)
Secondary data- Company’s brochures, Advertising Magazines,

Research Plan

Research Design : Descriptive Research
Data Source : Primary Data
Research Instrument : Questionnaire
Measurement scale : Likert’s Scale

Sample Plan
Sampling Design : Simple Random Design
Sample Size : 50
Sample Location : INDORE

PART
IV

DATA ANALYSIS

LIKERT’S MEASUREMENT

|highly Satisfied |just satisfied |little satisfied |dissatisfied |
|3 |2 |1 |0 |

INDEX FOR DETERMINANTS:

|Price |X1 |
|Mileage(Average) |X2 |
|Comfort |X3 |
|Resale value |X4 |
|Loading Capacity |X5 |
|Brand |X6 |
|After sale service |X7 |
|Availability of spars parts |X8 |
|Advertisement |X9 |
|Colour |X10 |
|Finance Facility |X11 |
|Mode of payment |X12 |
|Discount/offer |X13 |
|Satisfied with existing brand |X14 |
|Which brand attract most |X15 |

INDEX FOR PARAMETER:

|0-20 |Y1 |
|20-40 |Y2 |
|40-60 |Y3 |
|60 & above |Y4 |

| | | | | | |
| Factors Name |highly consider |just consider |little consider |do not consider |TOTAL |
| | | | | | |
|X1 |23 |17 |08 |02 |50 |
|X2 |30 |17 |03 |0 |50 |
|X3 |16 |21 |10 |03 |50 |
|X4 |28 |16 |04 |02 |50 |
|X5 |32 |15 |03 |00 |50 |
|X6 |17 |18 |12 |03 |50 |
|X7 |26 |16 |06 |02 |50 |
|X8 |35 |11 |03 |01 |50 |
|X9 |08 |19 |15 |08 |50 |
|X10 |14 |15 |16 |05 |50 |
|X11 |26 |15 |07 |02 |50 |
|X12 |18 |25 |06 |01 |50 |
|X13 |27 |17 |06 |00 |50 |
|X14 |24 |18 |07 |01 |50 |

|X1 |111 |
|X2 |127 |
|X3 |100 |
|X4 |120 |
|X5 |129 |
|X6 |99 |
|X7 |116 |
|X8 |130 |
|X9 |77 |
|X10 |88 |
|X11 |115 |
|X12 |113 |
|X13 |121 |
|X14 |115 |

LIKERT’S POINT

[pic]

|Factors name |TATA MOTOERS |MAHINDRA&MAHINDRA |ASHOK LEYLAND |FORCEMOTOERS |OTHERS |
|X15 |25 |11 |07 |02 |05 |

[pic]

ANOVA analysis

|Price |A |
|Mileage(Average) |B |
|Comfort |C |
|Resale value |D |
|Loading capacity |E |
|Brand |F |
|After sale service |G |
|Availability of spars parts |H |
|Advertisement |I |
|Finance facility |J |
|Mode of payment |K |
|Discount/offer |L |
|Satisfaction of existing brand |M |
|Attraction of brand |N |
| | |

ANOVA

| | |Sum of Squares |df |Mean Square |
| 50 | 23 | 17 | 08 | 02 |

[pic]

INTERPRETATION :-

While survey in the market I found that price factor to buy four wheeler commercial vehicle is highly consider in maximum number of people and then comes just consider and very less in do not consider.

Q.2- HOW MUCH DO YOU CONSIDER MILEAGE(AVERAGE) WHILE PURCHASING OF FOUR WHEELER COMMERCIAL VECHILE?

|NUMBER OF |HIGHLY CONSIDER |JUST CONSIDER |LITTLE CONSIDER |DO NOT |
|RESPONDENT | | | |CONSIDER |
| 50 | 30 | 17 | 03 | 00 |

[pic]

INTERPRETATION :-

While survey in the market I found that mileage(Average) factor to buy four wheeler commercial vehicle is highly consider in maximum number of people and then comes just consider and very less in little consider.

Q.3- HOW MUCH DO YOU CONSIDER COMFORT WHILE PURCHASING OF FOUR WHEELER COMMERCIAL VECHILE?

|NUMBER OF |HIGHLY CONSIDER |JUST CONSIDER |LITTLE CONSIDER |DO NOT |
|RESPONDENT | | | |CONSIDER |
| 50 | 16 | 21 | 10 | 03 |

[pic]

INTERPRETATION :-

While survey in the market I found that comfort factor to buy four wheeler commercial vehicle is just consider in maximum number of people and then comes highly consider and very less in do not consider.

Q.4- HOW MUCH DO YOU CONSIDER RESALE WHILEPURCHASING OF FOUR WHEELER COMMERCIAL VECHILE?

|NUMBER OF |HIGHLY CONSIDER |JUST CONSIDER |LITTLE CONSIDER |DO NOT |
|RESPONDENT | | | |CONSIDER |
| 50 | 28 | 16 | 04 | 02 |

[pic]

INTERPRETATION :-

While survey in the market I found that Resale value factor to buy four wheeler commercial vehicle is highly consider in maximum number of people and then comes just consider and very less in do not consider.

Q.5- HOW MUCH DO YOU CONSIDER LOADING CAPACITY WHILE PURCHASING FOUR WHEELER COMMERCIAL VECHILE?

|NUMBER OF |HIGHLY CONSIDER |JUST CONSIDER |LITTLE CONSIDER |DO NOT |
|RESPONDENT | | | |CONSIDER |
| 50 | 32 | 15 | 03 | 00 |

[pic]

INTERPRETATION :-

While survey in the market I found that Loading capacity factor to buy four wheeler commercial vehicle is highly consider in maximum number of people and then comes just consider and very less in little consider.

Q.6- HOW MUCH DO YOU CONSIDER BRAND WHILE PURCHASING OF FOUR WHEELER COMMERCIAL VECHILE?

|NUMBER OF |HIGHLY CONSIDER |JUST CONSIDER |LITTLE CONSIDER |DO NOT |
|RESPONDENT | | | |CONSIDER |
| 50 | 17 | 18 | 12 | 03 |

[pic]

INTERPRETATION :-

While survey in the market I found that price factor to buy four wheeler commercial vehicle is highly consider in maximum number of people and then comes just consider and very less in do not consider.

Q.7- HOW MUCH DO YOU CONSIDER AFTER SALE SERVICE WHILE PURCHASING OF FOUR WHEELER COMMERCIA VECHILE?

|NUMBER OF |HIGHLY CONSIDER |JUST CONSIDER |LITTLE CONSIDER |DO NOT |
|RESPONDENT | | | |CONSIDER |
| 50 | 26 | 16 | 06 | 02 |

[pic]

INTERPRETATION :-

While survey in the market I found that price factor to buy four wheeler commercial vehicle is highly consider in maximum number of people and then comes just consider and very less in do not consider.

Q.8- HOW MUCH DO YOU CONSIDER AVAILABILITY OF SPARE PARTS WHILE PURCHASING OF FOUR WHEELER COMMERCIAL VECHILE?

|NUMBER OF |HIGHLY CONSIDER |JUST CONSIDER |LITTLE CONSIDER |DO NOT |
|RESPONDENT | | | |CONSIDER |
| 50 | 35 | 11 | 03 | 01 |

[pic]

INTERPRETATION :-

While survey in the market I found that Availability of spares parts factor to buy four wheeler commercial vehicle is highly consider in maximum number of people and then comes just consider and very less in do not consider.

Q.9- HOW MUCH DO YOU CONSIDER ADVERTISMENT WHILE PURCHASING OF FOUR WHEELER COMMERCIAL VECHILE?

|NUMBER OF |HIGHLY CONSIDER |JUST CONSIDER |LITTLE CONSIDER |DO NOT |
|RESPONDENT | | | |CONSIDER |
| 50 | 08 | 19 | 15 | 08 |

[pic]

INTERPRETATION :-

While survey in the market I found that Adervertisment factor to buy four wheeler commercial vehicle is just consider in maximum number of people and then comes little consider and very less in do not consider& highly consider.

Q.10- HOW MUCH DO YOU CONSIDER COLOR WHILE PURCHASING OF FOUR WHEELER COMMERCIAL VECHILE?

|NUMBER OF |HIGHLY CONSIDER |JUST CONSIDER |LITTLE CONSIDER |DO NOT |
|RESPONDENT | | | |CONSIDER |
| 50 | 14 | 15 | 16 | 05 |

[pic]

INTERPRETATION :-

While survey in the market I found that Colour factor to buy four wheeler commercial vehicle is little consider in maximum number of people and then comes just consider and than come highly consider and very less in do not consider.

Q.11- HOW MUCH DO YOU CONSIDER FINANC FACILITY WHILE PURCHASING OF FOUR WHEELER COMMERCIAL VECHILE?

|NUMBER OF |HIGHLY CONSIDER |JUST CONSIDER |LITTLE CONSIDER |DO NOT |
|RESPONDENT | | | |CONSIDER |
| 50 | 26 | 15 | 07 | 02 |

[pic]

INTERPRETATION :-

While survey in the market I found that Finance facility factor to buy four wheeler commercial vehicle is highly consider in maximum number of people and then comes just consider and very less in do not consider.

Q.12- HOW MUCH DO YOU CONSIDER MODE OF PAYMENT (INSTALLMENT) WHILE PURCHASING OF FOUR WHEELER COMMERCIAL VECHILE?

|NUMBER OF |HIGHLY CONSIDER |JUST CONSIDER |LITTLE CONSIDER |DO NOT |
|RESPONDENT | | | |CONSIDER |
| 50 | 18 | 25 | 06 | 01 |

[pic]

INTERPRETATION :-

While survey in the market I found that Mode of payment(installment) factor to buy four wheeler commercial vehicle is highly consider in maximum number of people and then comes just consider and very less in do not consider.

Q.13- HOW MUCH DO YOU CONSIDER DISCOUNT/OFFER WHILE PURCHASING OF FOUR WHEELER COMMERCIAL VECHILE?

|NUMBER OF |HIGHLY CONSIDER |JUST CONSIDER |LITTLE CONSIDER |DO NOT |
|RESPONDENT | | | |CONSIDER |
| 50 | 27 | 17 | 06 | 00 |

[pic]

INTERPRETATION :-

While survey in the market I found that discount/offer factor to buy four wheeler commercial vehicle is highly consider in maximum number of people and then comes just consider and very less in little consider.

Q.14- HOW MUCH DO YOU SATISFIED WITH EXISTING BRAND?

|NUMBER OF |HIGHLY CONSIDER |JUST CONSIDER |LITTLE CONSIDER |DO NOT |
|RESPONDENT | | | |CONSIDER |
| 50 | 24 | 18 | 07 | 01 |

[pic]

INTERPRETATION :-

While survey in the market I found that Satisfaction level of existing brand to the customer of four wheeler commercial vehicle is highly satisfaction in maximum number of people and then comes just satisfaction and very less in do not satisfaction.

Q.15-WHICH BRAND ATTRACT YOU MOST?

|NUMBEROF |TATA |MAHINDRA & MAHINDRA |ASHOK LEYLAND |FORCE |OTHERS |
|RESPONDENT |MOTORS | | |MOTORS | |
| 50 | 25 | 11 | 07 | 05 | 02 |

[pic]

INTERPRETATION :-

While survey in the market I found that which brand attracts most to the customer of four wheeler commercial vehicle for purchase. Tata motors in maximum number of people attract and then comes Mahindra & Mahindra attract and than ashokLeyland is coming and very less is force motors& others (swara majda) is attract the of people.

PART V

FINDING

In this survey I am found that which factors influencing the most and how much customer consider while purchasing of four wheeler commercial vehicle . my number of respondent is 50. this is the main factors which is influencing the customer when they are purchasing the four wheeler commercial vehicle.

1. Availability of spare parts of the vehicle. 2. Loading capacity of the vehicle. 3. Mileage and Average of vehicle. 4. Resale value of the vehicle. 5. Discount/offer of the dealer of the vehicle. 6. After sale service and finance facility both is sixth rank in my survey. 7. Price of the vehicle. 8. Mode of payment of finance company of the vehicle. 9. Brand of the vehicle. 10.) Comfort of the vehicle. 11.) Color of the vehicle. 12.) Advertisement of the vehicle. The satisfaction level of customer in existing four wheeler commercial vehicles 48%-50%. And 37% customer of just satisfied with our exiting vehicle. and 13%-15% customer they little and not satisfied with our existing brand. The TATA MOTORS highly attract the customer. And Mahindra & Mahindra is second position of the market which is attracting the customer.

LIMITATIONS

1. Only 50 respondents are surveyed, there for finding are not universal. 2. Respondents were reluctant to give answers to the questions. 3. Unwillingness of the respondents to answer the questions, as they don’t take these seriously. 4. Questionnaires were structured there for respondents were not able to give a proper answer. 5. Respondents were busy in his personnel work. 6. Time for the study was limited. BIBLOGRAPHY

1) Kothari C.R. “Research Methodology” New Delhi ,Willy Eastern Ltd. 1990,Second Edition.

2) Rampal K.M. Gupta S.1,Project Report Writing New Delhi Galgotia Publication 2001

3) Encarta Encyclopedia standard 2004.

Web-site ➢ WWW. FOUR WHEELER COMMERCIAL VEHICLE INDUSTRY IN INDIA.COM ➢ www.google.com ➢ www.altavista.com

QUESTIONNAIRE

Name -

Age - 0-20 ( ) 20-40 ( ) 40-60 ( ) More than 60 ( )

Contact no -

Monthly income - 0-10000 ( ) 10000-20000 ( ) 20000-30000 ( ) 30000&above ( )

1. How much do you consider price while purchase of four wheeler commercial vehicle?

Highly consider ( ) just consider ( ) Little consider ( ) Do not consider ( )

2. How much do you consider Mileage (Average) while purchase of four wheeler commercial vehicle?

Highly consider ( ) just consider ( ) Little consider ( ) Do not consider ( )

3. How much do you consider comfort while purchase of four wheeler commercial vehicle?
Highly consider ( ) just consider ( ) Little consider ( ) Do not consider ( )

4. How much do you consider Resale value while purchase of four wheeler commercial vehicle?

Highly consider ( ) just consider ( ) Little consider ( ) Do not consider ( )

5. How much do you consider Loading capacity while purchase of four wheeler commercial vehicle?

Highly consider ( ) just consider ( ) Little consider ( ) Do not consider ( )

6. How much do you consider brand while purchase of four wheeler commercial vehicle?

Highly consider ( ) just consider ( ) Little consider ( ) Do not consider ( )

7. How much do you consider after sale service while purchase of four wheeler commercial vehicle?

Highly consider ( ) just consider ( ) Little consider ( ) Do not consider ( )

8. How much do you consider availability of spare parts while purchase of four wheeler commercial vehicle?

Highly consider ( ) just consider ( ) Little consider ( ) Do not consider ( )

9. How much do you consider advertisement while purchase of four wheeler commercial vehicle?

Highly consider ( ) just consider ( ) Little consider ( ) Do not consider ( )

10. How much do you consider Colour while purchase of four wheeler commercial vehicle?

Highly consider ( ) just consider ( ) little consider ( ) Do not consider ( )

11. How much do you consider Finance facility while purchase of four wheeler commercial vehicle?

Highly consider ( ) just consider ( ) Little consider ( ) Do not consider ( )

12. How much do you consider mode of payment (installment) while purchase of four wheeler commercial vehicle?

Highly consider ( ) just consider ( ) Little consider ( ) Do not consider ( )

13. How much do you consider discount/offer while purchase of four wheeler commercial vehicle?

Highly consider ( ) just consider ( ) Little consider ( ) Do not consider ( )

14. How much are you satisfied with your existing brand?
Highly satisfied ( ) just satisfied ( ) Little satisfied ( ) Do not satisfied ( )

15. Which brand attracts you the most?
Tata motors ( ) Mahindra&Mahindra ( ) Ashok Leyland ( ) force motors ( ) others ( )
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