A Study on Hero Motocorp Limited
A STUDY
ON
HERO MOTOCORP LIMITED
SL.NO | CONTENTS | PG NO. | I. | THE COMPANY PROFILE | | II. | FINANCIAL PERFORMANCE ANALYSIS | | III. | INDUSTRY AND COMPETITIVE ANALYSIS | | IV. | ANALYSING RESOURCES AND CAPABILITIES FOR COMPETITIVE ADVANTAGE – VRIN FRAMEWORK | | V. | SWOT ANALYSIS | | VI. | STRATEGIES - CURRENT AND SUGGESTED | | VII. | RECOMMENDATIONS: | | VIII. | REFERENCES | |
ACKNOWLEDGEMENT
We express our sincere thanks and gratitude to our project guide Dr. Raj K. Kovid, who has been of immense support and guidance in enabling us to do this project. His deep understanding and valuable insights have been of great help in the successful completion of our project. We would also like to thank all those people, for whose support and help we are successful in completing the project.
I. THE COMPANY PROFILE
About the Company:
Hero MotoCorp Ltd. (HMCL) formerly Hero Honda Motors Ltd. is the world’s largest two wheeler company in volume terms. HMCL manufactures and sells fuel-efficient scooters and powerful motorcycles. It has a production capacity of 6.5 million two wheelers at its manufacturing facilities at Gurgaon and Dharuhera in Haryana and one at Uttaranchal. Hero MotoCorp accounts for 46% of all bikes sold in India. The company exports to Africa, Asia, Eastern Europe and Latin America. In the calendar year 2011, HMCL sold over six million units of two wheelers.
The company offers motorcycles in all the three major segments - CD Dawn and CD Deluxe in entry; Splendor, Passion, and Glamour in executive; and Hunk, Achiever, CBZ and Karizma in premium. It also sells Pleasure in the ungeared scooter segment. Hero MotoCorp started as a joint venture between Hero Group and Honda motors. In mid-2011 Honda sold its 26% stake in Hero MotoCorp to Hero Group. Pawan Munjal and the Munjal family own about 52% of Hero MotoCorp. Pawan munjal is currently the MD &CEO of
ON
HERO MOTOCORP LIMITED
SL.NO | CONTENTS | PG NO. | I. | THE COMPANY PROFILE | | II. | FINANCIAL PERFORMANCE ANALYSIS | | III. | INDUSTRY AND COMPETITIVE ANALYSIS | | IV. | ANALYSING RESOURCES AND CAPABILITIES FOR COMPETITIVE ADVANTAGE – VRIN FRAMEWORK | | V. | SWOT ANALYSIS | | VI. | STRATEGIES - CURRENT AND SUGGESTED | | VII. | RECOMMENDATIONS: | | VIII. | REFERENCES | |
ACKNOWLEDGEMENT
We express our sincere thanks and gratitude to our project guide Dr. Raj K. Kovid, who has been of immense support and guidance in enabling us to do this project. His deep understanding and valuable insights have been of great help in the successful completion of our project. We would also like to thank all those people, for whose support and help we are successful in completing the project.
I. THE COMPANY PROFILE
About the Company:
Hero MotoCorp Ltd. (HMCL) formerly Hero Honda Motors Ltd. is the world’s largest two wheeler company in volume terms. HMCL manufactures and sells fuel-efficient scooters and powerful motorcycles. It has a production capacity of 6.5 million two wheelers at its manufacturing facilities at Gurgaon and Dharuhera in Haryana and one at Uttaranchal. Hero MotoCorp accounts for 46% of all bikes sold in India. The company exports to Africa, Asia, Eastern Europe and Latin America. In the calendar year 2011, HMCL sold over six million units of two wheelers.
The company offers motorcycles in all the three major segments - CD Dawn and CD Deluxe in entry; Splendor, Passion, and Glamour in executive; and Hunk, Achiever, CBZ and Karizma in premium. It also sells Pleasure in the ungeared scooter segment. Hero MotoCorp started as a joint venture between Hero Group and Honda motors. In mid-2011 Honda sold its 26% stake in Hero MotoCorp to Hero Group. Pawan Munjal and the Munjal family own about 52% of Hero MotoCorp. Pawan munjal is currently the MD &CEO of
References: 1. http://www.moneycontrol.com/news/business/hero-motocorp-to-raise-output-to-7m-units-per-year_654760.html 2. http://www.business-standard.com/article/companies/honda-opens-third-2-wheeler-plant-in-india-113052800255_1.html 3. http://www.heromotocorp.com/en-in/aboutus/thecompany 4. http://www.asphaltandrubber.com/news/hero-motocorp-partners-avl-engine-design-ponders-global-domination/ 5. http://www.motorbeam.com/bikes/hero-motocorp/hero-motocorp-to-launch-3-new-products-in-2013/ 6. http://www.moneycontrol.com/news_html_files/news_attachment/2011/HeroMotoCorp_CRISIL_220911.pdf 7. http://www.livemint.com/Companies/zcsno7uSJOCJCFnzpFlE9N/Hero-MotoCorp-inks-technology-sourcing-pact-with-Erik-Buell.html 8. https://en.wikipedia.org/wiki/Hero_MotoCorp 9. http://www.heromotocorp.com/en-in/