A Study on Impact of Advertising Strategies of Nokia Cellular Phones
DECLARATION
I hereby declare that the research work embodied in this dissertation entitled “A study on Impact of Advertising Strategies of Nokia Cellular Phones” has been carried out by me under the guidance and supervision of Mr.SRINIVASAN, Professor (Internal Guide), M.P.Birla Institute of Management, Bangalore.
I also declare that this dissertation has not been submitted to any other university/ Institution for the award of any other Degree/Diploma.
Place: Bangalore
Date: 17th June 2005
(VIJAYA KUMAR N C)
Reg No: 03XQCM6118
Certificate
I hereby certify that this dissertation is an offshoot of the research work undertaken and completed by Mr.Vijaya Kumar N C under the guidance and supervision of Mr. B.Srinivasan, Professor, (Internal Guide) MPBIM, Associate Bharatiya Vidya Bhavan, Bangalore.
Place: Bangalore
Date: (Dr. N.S. Malavalli)
Principal MPBIM,
Bangalore
ACKNOWLEDGEMENT
I sincerely thank Dr. Nagesh Malavalli (Principal), M.P.Birla Institute of Management, Bangalore for granting me the permission to do this Research Project. I would like to express my immense gratitude to Mr.B.Srinivasan, Professor, (Internal Guide), M.P.Birla Institute of Management, Associate Bharatiya Vidya Bhavan, Bangalore for his guidance, continuous encouragement and valuable suggestions at every stage of the project.
I would like to express my indebtedness to Prof. Santhanam (Professor), M.P.Birla Institute of Management, Associate Bharatiya Vidya Bhavan, Bangalore for his valuable suggestions and encouragement which are imperative for the completion of this project.
I extend my deep sense of gratitude to all my family and friends who have directly or indirectly encouraged and helped me to complete my project successfully.
I would like to extend my thanks to all the unseen hands that have made this project possible.
Place: Bangalore
Date: 17th June 2005 (Vijaya Kumar N C)
EXECUTIVE SUMMARY
This report titled “IMPACT OF ADVERTISING STRATEGIES OF NOKIA
I hereby declare that the research work embodied in this dissertation entitled “A study on Impact of Advertising Strategies of Nokia Cellular Phones” has been carried out by me under the guidance and supervision of Mr.SRINIVASAN, Professor (Internal Guide), M.P.Birla Institute of Management, Bangalore.
I also declare that this dissertation has not been submitted to any other university/ Institution for the award of any other Degree/Diploma.
Place: Bangalore
Date: 17th June 2005
(VIJAYA KUMAR N C)
Reg No: 03XQCM6118
Certificate
I hereby certify that this dissertation is an offshoot of the research work undertaken and completed by Mr.Vijaya Kumar N C under the guidance and supervision of Mr. B.Srinivasan, Professor, (Internal Guide) MPBIM, Associate Bharatiya Vidya Bhavan, Bangalore.
Place: Bangalore
Date: (Dr. N.S. Malavalli)
Principal MPBIM,
Bangalore
ACKNOWLEDGEMENT
I sincerely thank Dr. Nagesh Malavalli (Principal), M.P.Birla Institute of Management, Bangalore for granting me the permission to do this Research Project. I would like to express my immense gratitude to Mr.B.Srinivasan, Professor, (Internal Guide), M.P.Birla Institute of Management, Associate Bharatiya Vidya Bhavan, Bangalore for his guidance, continuous encouragement and valuable suggestions at every stage of the project.
I would like to express my indebtedness to Prof. Santhanam (Professor), M.P.Birla Institute of Management, Associate Bharatiya Vidya Bhavan, Bangalore for his valuable suggestions and encouragement which are imperative for the completion of this project.
I extend my deep sense of gratitude to all my family and friends who have directly or indirectly encouraged and helped me to complete my project successfully.
I would like to extend my thanks to all the unseen hands that have made this project possible.
Place: Bangalore
Date: 17th June 2005 (Vijaya Kumar N C)
EXECUTIVE SUMMARY
This report titled “IMPACT OF ADVERTISING STRATEGIES OF NOKIA