A Study on People’s Preferences in Investment Behaviour
*N. Geetha **Dr. M. Ramesh
*Research Scholar, Dept. of Business Administration, Annamalai University.
**Associate Professor, Dept. of Business Administration, Annamalai University, India.
ABSTRACT
There are a lot of investment choices and one must select the most appropriate one. The person dealing with the planning must know all the various investment choices and how these can be chosen for the purpose of attaining the overall objectives. The details of making the investment along with the various ways in which the investment has to be maintained and managed. This study examined on people’s choice in investment avenues of Kurumbalur. Data were collected using structured questionnaires. The sample size of area is analyzed by tools selected for this study was two hundred and ten respondents were randomly selected from the town. Data were analyzed using descriptive statistics and chi-square technique.
Key words: Dimension of investment choices, Behavior of people in investment choices.
1. PROLOGUE
The developing countries like India face the enormous task of finding sufficient capital in their development efforts. Most of these countries find it difficult to get out of the -vicious circle of poverty of low income, low saving, low investment, low employment etc. With high capital output ratio, India needs very high rates of investments to make a leap forward in her efforts of attaining high levels of growth. Since the beginning of planning, the emphasis was on investment as the primary instruments of economic growth and increase in national income. In order to have production as per target, investment was considered the crucial determinant and capital formation had to be supported by appropriate volume of saving.
1.1 INVESTMENT OPTION AVAILABLE:
There are a large number of investment instruments