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A Study on Relationship Between the Effectiveness of Public Transportation System and Customer Satisfaction in Kuala Lumpur

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A Study on Relationship Between the Effectiveness of Public Transportation System and Customer Satisfaction in Kuala Lumpur
A study on relationship between the effectiveness of public transportation system and customer satisfaction in Kuala Lumpur

Chapter One-Introduction
1.0 Background of study
Public transportation has become widely popular all over the world especially in urban area. There were a lot of public transportation available and the most popular and currently used transports modes were bus, rail and taxi. Less a decade, there were many effective way to fulfill the need of human being as well as advanced technology in every fields such as the modernization of transports.
Meanwhile, the latest creation of this technology will lead to the systematic public transportation system. Indirectly, there might increases of the economic growth in the country. For developing country, globalization representative affect citizen and cultures itself. Same goes to the lifestyle that need everything to be parallel in addition became more productive in this new era.(Utusan, 2011)

1.1 Problem statement
According to a roadmap for Malaysia, public transport in this country remains inadequate. Urban public transport in Greater Kuala Lumpur and Klang Valley is congested, fragmented and often unreliable. Our roads face increasing congestion by the day. (1 Klik, 2012)
1.1.1 Current issues related to customer satisfaction in public transportation.
There were some of the current issues and problems that had been highlighted to discuss about customer satisfaction. For example, it regards the time arrival delaying in the Light Rail Transit (LRT) and Keretapi Tanah Melayu Berhad (KTMB) public transports when the Malaysia Prime Minister himself take the experienced by went and used that service. He was not satisfied with the service quality provided by this public transports after used the LRT service in term of punctuality and frequencies of train arrive this is because insufficient space to carry more passengers and others whereby the congestion occurred (Utusan Malaysia, 2008).
This

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