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A Study on Reliance Fresh

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A Study on Reliance Fresh
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PROJECT

DRIVING THE LOYALTY SALES PERCENTAGE OF RELIANCE FRESH STORE, VAISHALI NAGAR,JAIPUR..

Submitted To:

Centurion Institute Of Professional Studies, Pratap Nagar, Jaipur.
(In partial fulfillment for the requirement of degree of P.G.D.M.) (Two year full time Programme)

SUBMITTED BY: Under the supervision of
BHOMA RAM Dr. Raghuveer singh
PGDM 2nd Semester (Director CIPS. )

BATCH

2007-2009

PREFACE

For a management student theoretical knowledge as well as practically orientation exposes oneself to experiences, one can again be mastering it is best possible time. PGDM curriculum has been fine-tuned in such a way that a student not applies the theoretical knowledge but also gain it in a practical sense. Thus objective can be attained through application of theory tools concepts and techniques of Management. The Project Starts With Introduction about – Chapter -1 includes Introduction Chapter-2 includes Introduction to the company Chapter -3 includes understanding planogram Chapter-4 includes research methodology Chapter-5 includes data analysis and findings Chapter-6 includes conclusions and suggestions

ACKNOWLEDGEMENT

There is always a sense of gratitude which one express to other for the helpful so needy services they render during all phases of life. I would like to express my gratitude towards all those who have been helpful to me in getting this mighty task of training to a successful end. First of all, I consider it a pleasant duty to express my heart felt appreciation, gratitude and indebtedness to Sir RAGHUVEER SINGH for there keen interest, invaluable pains taking & excellent guidance, patience, endurance, encouragement &



Bibliography: 1) Kotler Philip,” Marketing Management”, New Delhi, Pearson Education Inc, 2006.

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