A Study on Tamil Nadu Newsprint and Paper Industry 
CHAPTER I
INTRODUCTION OF THE STUDY
CHAPTER - I
INTRODUCTION OF THE STUDY
1.1 INTRODUCTION
Customer is the pivot in marketing. Customer behavior and customer satisfaction plays a good role in marketing set-up. Everything depends up on the behavior of customers. Marketers must find out the needs and wants of customers first and the set up product features based on this. It is not easy to change the attitude of customers and induce them to buy a product. It is a difficult task to force them to change the attitude of customers. But customer’s preference may vary from one customer to another. It depends on the features of a product and other factors. Customer satisfaction has a vital role in marketing. To trace out the attitude, preferences, of a customer a firm has to make lot of research on the related areas and then should make or modify the product to satisfy customers. Newsprint and paper industry in the modern world has an important role to plays, simultaneously it has to play a vital role and it faces a critical stage due to scarcity of raw material.
1.2 STATEMENT OF THE PROBLEM
Scare Resources: The main raw material i.e. timber is considered to be a scarce resource and there is likely shortage of raw material in the long run.Environment threats: Since the deforestation is the talk of the day, the company might face a severe environmental problem. Government Policies: Since the Govt. has tightened their policies, it will affect the entire wood industries. Competition: The Company is facing server competition from local as well as international market. Man power. In some department there is under productive manpower is Existing Growth rate: Company’s growth rate is comparatively low. In-effective modernization or the automation of office. Reluctance is mass advertisement campaign.
1.3 OBJECTIVES OF THE STUDY * Primary objective * To study the customer satisfaction of news and print of TNPL LTD in South Zone. * Secondary objective *
INTRODUCTION OF THE STUDY
CHAPTER - I
INTRODUCTION OF THE STUDY
1.1 INTRODUCTION
Customer is the pivot in marketing. Customer behavior and customer satisfaction plays a good role in marketing set-up. Everything depends up on the behavior of customers. Marketers must find out the needs and wants of customers first and the set up product features based on this. It is not easy to change the attitude of customers and induce them to buy a product. It is a difficult task to force them to change the attitude of customers. But customer’s preference may vary from one customer to another. It depends on the features of a product and other factors. Customer satisfaction has a vital role in marketing. To trace out the attitude, preferences, of a customer a firm has to make lot of research on the related areas and then should make or modify the product to satisfy customers. Newsprint and paper industry in the modern world has an important role to plays, simultaneously it has to play a vital role and it faces a critical stage due to scarcity of raw material.
1.2 STATEMENT OF THE PROBLEM
Scare Resources: The main raw material i.e. timber is considered to be a scarce resource and there is likely shortage of raw material in the long run.Environment threats: Since the deforestation is the talk of the day, the company might face a severe environmental problem. Government Policies: Since the Govt. has tightened their policies, it will affect the entire wood industries. Competition: The Company is facing server competition from local as well as international market. Man power. In some department there is under productive manpower is Existing Growth rate: Company’s growth rate is comparatively low. In-effective modernization or the automation of office. Reluctance is mass advertisement campaign.
1.3 OBJECTIVES OF THE STUDY * Primary objective * To study the customer satisfaction of news and print of TNPL LTD in South Zone. * Secondary objective *