Alvarez, Alexis Louis A.
Lumen, Lorenz Daniel P.
Pandan, Carth Glouie A.
March 19, 2014
A paper submitted in partial fulfilment of the requirements in ABE102 – Introduction to Agribusiness Economics, under the advisory of Instructor Exegesis Jedidiah N. Ebarle,
2nd Semester, AY 2013- 2014
TABLE OF CONTENTS
Title Page 1
Table of Contents 2
I. Introduction 3
II. Objectives 4
III. External Analysis 5
A. STEEP Analysis
B. Opportunities and Threats
C. External Factors Evaluation Matrix
IV. Internal Analysis 8
A. Strengths and Weaknesses
B. About the Organization
C. Internal Factors Evaluation Matrix
V. SWOT Matrix 11
VI. QSPM 12
VII. Conclusion 13
A. Recommendation
VIII. Bibliography 15
INTRODUCTION
It is unknown exactly how long ago durian arrived in the Philippines, but most likely it has been cultivated for just as long in Malaysia and far longer than in Thailand. Durian hybrids entered the Philippines in the 1970’s when several seeds of Thailand’s Chanee were brought home by visiting embassies. Now two Chanee-relative s, Arancillo and Puyat, dominate the Filipino market. This dominance of Chanee-like durians gives Philippine durian a seeming one-note flavor, but the islands hide some surprising gems (Gasik, 2012).
Durian (Durio zibethinus) is the most highly prized fruit in Southeast Asia. Revered for its exquisite flavour and taste by most Asians but is abhorred by most Westerners because of its strong and unusually overpowering, repugnant odour (Boosting Durian Productivity). In the Philippines, Davao City is considered as the “Durian Republic” because of its abundance and scarcity in other places. Also because of its distinctive large size and infamous pungent odour, and its formidable dark khaki or dull green thorn-covered husk with thick,
Bibliography: The “Organic Agriculture Act of 2010” or Republic Act No. 10068 is a policy on the promotion of organic agriculture, minimizing the risks and reducing pollution and destruction of environment from the conventional techniques of using synthetic materials.