A Study on the Forecasted Sales of San Miguel Corporation for the Year 2012
A Study on the Forecasted Sales of San Miguel Corporation for the year 2012
Redilyn Magbitang
Ruth Anne Panganiban
Lady Fatima Sandoval
INTRODUCTION
Background of the study
San Miguel Corporation is the Philippines’ largest beverage, food and packaging company. The company now has more than 100 facilities around the Philippines and outside the country specifically Southeast Asia and China.
One of the country’s premier business conglomerates, San Miguel’s extensive product portfolio includes over 400 products ranging from beer, hard liquor, juices, basic and processed meats, poultry, dairy products, condiments, coffee, flour, animal feeds and various packaging products.
For generations, the Company has generated strong consumer loyalty through brands that are among the most formidable in the Philippine food and beverage industry – San Miguel Pale Pilsen, Ginebra, Monterey, Magnolia, and Purefoods. Flagship product, San Miguel Beer, holds an over 95% share of the Philippine beer market.
Through strategic partnerships it has forged with major international companies, San Miguel has gained access to managerial expertise, international practices and advanced technology, thereby enhancing its performance and establishing itself as a world-class company.
The core purpose of the said company is the statement “Making everyday life a celebration”. They aim to make their products as a source of enjoyment to people who are fund of drinking and eating during different occasions.
Now, more than ever, the corporation is guided by values from which it bases its every business decision. The first one is the “passion for success” in which they will continuously struggle for excellence in terms of their capability. The second one is “teamwork” in which they will always be in unity and good harmony as they perform each tasks. The third one is “respect for our people” in which they will aim for the improvement and development of every employees of
Redilyn Magbitang
Ruth Anne Panganiban
Lady Fatima Sandoval
INTRODUCTION
Background of the study
San Miguel Corporation is the Philippines’ largest beverage, food and packaging company. The company now has more than 100 facilities around the Philippines and outside the country specifically Southeast Asia and China.
One of the country’s premier business conglomerates, San Miguel’s extensive product portfolio includes over 400 products ranging from beer, hard liquor, juices, basic and processed meats, poultry, dairy products, condiments, coffee, flour, animal feeds and various packaging products.
For generations, the Company has generated strong consumer loyalty through brands that are among the most formidable in the Philippine food and beverage industry – San Miguel Pale Pilsen, Ginebra, Monterey, Magnolia, and Purefoods. Flagship product, San Miguel Beer, holds an over 95% share of the Philippine beer market.
Through strategic partnerships it has forged with major international companies, San Miguel has gained access to managerial expertise, international practices and advanced technology, thereby enhancing its performance and establishing itself as a world-class company.
The core purpose of the said company is the statement “Making everyday life a celebration”. They aim to make their products as a source of enjoyment to people who are fund of drinking and eating during different occasions.
Now, more than ever, the corporation is guided by values from which it bases its every business decision. The first one is the “passion for success” in which they will continuously struggle for excellence in terms of their capability. The second one is “teamwork” in which they will always be in unity and good harmony as they perform each tasks. The third one is “respect for our people” in which they will aim for the improvement and development of every employees of
Bibliography: Anderson, D. R., et.al., (2011) Quantitative Business Methods 11th ed. Retrieved from http://analysights.wordpress.com/2010/05/13/forecast-friday-topic-exponential-smoothing-methods/ Retrieved from http://www.decisionmakingsolutions.com/quotes_about_business.html Retrieved from http://www.logisitik.com/learning-center/forecasting-management/item/460-exponential-smoothing.html Retrieved from http://www.sanmiguel.com.ph/corporate/company/