A Study on the Frozen Yogurt Industry in the Philippines
INTRODUCTION
I. Industry
Today’s industry shows a huge concern regarding fitness. These days, consumers are more inclined towards healthy options. With this said change in culture, frozen yogurt was able to adapt and provides consumers with a healthy alternative that can cater to various taste preferences. Yogurt is known to be sour in nature. Many companies have been able to maintain its flavor but at the same time were able to alter the generic taste of yogurt that satisfies various types of consumers.
Since this topic is new in nature, the researchers decided to further study the behavior of consumers towards the shift in cultural trends. The brands chosen for this study are Red Mango, White Hat, FruttiFroyo, Golden Spoon and Yohgurt-Froz. These brands are familiar names in the industry, which have caught the attention of consumers. Some of which have added extra flavors to expand their market. Also, it can serve a wide range of customers.
II. Background of the Study
SCOPE AND LIMITATIONS
However, because of the given amount of time and resources it does not cover the entire yogurt industry. Only five of which were taken namely, Red Mango, White Hat, FruttiFroyo, Golden Spoon and Yohgurt-Froz. In addition, there were only thirty respondents which is not enough data to fully rely on. This does not account for the total buyers.
METHODOLOGY
With the said brands, the group conducted interviews with credible representatives. From the data gathered, the UAI questionnaire was made. Thirty respondents were obtained from the study, and each member interviewed 6 consumers in their respective brand assigned such as: White Hat, Yogurt Frohz, Red Mango, Frutti Froyo, and Golden spoon. The method used by the group was Stratified sampling where every third customer that entered the store was interviewed.
III. Objectives Yogurt has been in the food industry for quite some time, and only recently has it gained Popularity. To further understand as to why yogurt
I. Industry
Today’s industry shows a huge concern regarding fitness. These days, consumers are more inclined towards healthy options. With this said change in culture, frozen yogurt was able to adapt and provides consumers with a healthy alternative that can cater to various taste preferences. Yogurt is known to be sour in nature. Many companies have been able to maintain its flavor but at the same time were able to alter the generic taste of yogurt that satisfies various types of consumers.
Since this topic is new in nature, the researchers decided to further study the behavior of consumers towards the shift in cultural trends. The brands chosen for this study are Red Mango, White Hat, FruttiFroyo, Golden Spoon and Yohgurt-Froz. These brands are familiar names in the industry, which have caught the attention of consumers. Some of which have added extra flavors to expand their market. Also, it can serve a wide range of customers.
II. Background of the Study
SCOPE AND LIMITATIONS
However, because of the given amount of time and resources it does not cover the entire yogurt industry. Only five of which were taken namely, Red Mango, White Hat, FruttiFroyo, Golden Spoon and Yohgurt-Froz. In addition, there were only thirty respondents which is not enough data to fully rely on. This does not account for the total buyers.
METHODOLOGY
With the said brands, the group conducted interviews with credible representatives. From the data gathered, the UAI questionnaire was made. Thirty respondents were obtained from the study, and each member interviewed 6 consumers in their respective brand assigned such as: White Hat, Yogurt Frohz, Red Mango, Frutti Froyo, and Golden spoon. The method used by the group was Stratified sampling where every third customer that entered the store was interviewed.
III. Objectives Yogurt has been in the food industry for quite some time, and only recently has it gained Popularity. To further understand as to why yogurt
Bibliography: Roberto, Eduardo L. (1996) User-Friendly Marketing Research 3rd Edition. Makati City, Metro Manila, Philippines: LifeCycle Press (Asia) The Publishing House of Salt and Light Ventures, Inc. Peter, Paul J. (2010) Consumer Behavior and Marketing Strategy 9th Edition. New York NY, America: McGraw Hill Companies Inc.