A Study on the Strategic Growth & Future Prospect of E -Marketing in India
Statement of Research Interest
A study on the Strategic growth & future prospect of E -Marketing in India
Introduction
As per research title ‘e-Marketing – The Strategic Growth & Future Prospect in India’ is concerned, it can be stated, that ‘this research work is an attempt of contemporary overview of changing face of Marketing in India. E-Marketing is the new face of these changing phenomena.’ As per general understanding of e-Marketing term is concerned, it is also referred as Internet
Marketing, I-Marketing, Web Marketing, Online Marketing, or, is the marketing of products or services over the Internet. As we all know that how the technology has changed the face of New India. As a result, e-Marketing has grown to gargantuan proportions as it has been able to deliver the goods with regards to measuring the return on investments. Be it a Financial Sector, Health Sector, Education Sector or Business Sector, the various changes came out. Even e-Marketing has had a large impact on several previously retail-oriented industries including music, film, pharmaceuticals, banking, flea markets, as well as the advertising industry itself. In all of the Business Sector has been largely benefited by this technological transformation. In India, e-Marketing is the most visible outlook of this Result.
OBJECTIVES OF RESEARCH
Objective
The has been done with core objectives. The need of this project work is due to various reasons. As in present scenario in India, e-Marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sale. e-Marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), Search Engine Optimization (SEO), banner ads on Specific
A study on the Strategic growth & future prospect of E -Marketing in India
Introduction
As per research title ‘e-Marketing – The Strategic Growth & Future Prospect in India’ is concerned, it can be stated, that ‘this research work is an attempt of contemporary overview of changing face of Marketing in India. E-Marketing is the new face of these changing phenomena.’ As per general understanding of e-Marketing term is concerned, it is also referred as Internet
Marketing, I-Marketing, Web Marketing, Online Marketing, or, is the marketing of products or services over the Internet. As we all know that how the technology has changed the face of New India. As a result, e-Marketing has grown to gargantuan proportions as it has been able to deliver the goods with regards to measuring the return on investments. Be it a Financial Sector, Health Sector, Education Sector or Business Sector, the various changes came out. Even e-Marketing has had a large impact on several previously retail-oriented industries including music, film, pharmaceuticals, banking, flea markets, as well as the advertising industry itself. In all of the Business Sector has been largely benefited by this technological transformation. In India, e-Marketing is the most visible outlook of this Result.
OBJECTIVES OF RESEARCH
Objective
The has been done with core objectives. The need of this project work is due to various reasons. As in present scenario in India, e-Marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sale. e-Marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), Search Engine Optimization (SEO), banner ads on Specific
References: • (Data Source * 1) : IMRB - CII Report Broadband. • (Data Source * 2) : IAMAI & Cross tab Marketing Services in January 2006. • (Data Source * 3) : IAMAI & Cross tab Marketing Services in January 2007. • (Data Source * 4) : IAMAI & Cross tab Marketing Services in December2005.